This Dubai, UAE campaign for Sony Micro Vault -- created by Promoseven -- is, to say the least, a bit weird. However, we like it. A lot. It's nice when a campaign highlights what the product actually does. In this case, the ability of the Sony Micro Vault to store impossibly large, in comparison, objects. Or data as it were.
A nice touch to the work is the happy grin the rat, frog and squid display as if swallowing something 500 times their size is no big deal. And there's no boring copy. Although plenty of people out there would argue good copy can be just as powerful as a good visual.
Well someone doesn't like this new work for Altoids from Energy BBDO...and it just might be us. Though we're not sure. Let's discuss. While Adrants reader Maury tells us the work is "fucking terrible," we can't help but get a chuckle out of what one might label "witty British humor" when it comes to the ad's tagline, "A slap to the cerebellum since 1780." It's just so...sepia toned.
Possibly because he proved such a smashing success in San Diego, the Association of Zoos and Aquariums has brought a man dressed like GEICO's Gecko to the Houston Zoo along with a live gecko exhibit.
Houston Zoo director Rick Barongi called GEICO "a great partner for zoos and aquariums." What?! GEICO on best behaviour amongst wee kiddies and disgruntled animals? We believe it. If we were the most visible insurance option at a zoo, we would be too.
Damn, we wanna work at Circle One Marketing! Just who is that hottie with the booty sitting on that guy's lap in this AdPulp Schick Video Contest challenge entry? Say what? So Schick launches some YouTube video contest, sends out a press release full of R's and AdPulp makes fun of it along with challenging the ad community to submit a video to the Contest.
Norwalk Connecticut's Circle One Marketing (keep the Circle Jerk Marketing jokes to yourself, please) answers the challenge with Joey Sanchez and a bevy of ad babes.
After March 1, which is when this site goes live, it may well be the case that finding your match was never easier. (If your match happens to be a two-ton 4 x 4 in gun barrel gray.)
TruckMatch.com is where truck buyers and sellers can find happy harmony with low transaction rates. To generate some love, Kelly/Russell Advertising put together a few B2B spots that draw a parallel between finding mates online -- a tricky business -- and finding the perfect pickup. Here are two more:
o "As with online dating, when it comes to truck buying, it's what isn't revealed that should worry you."
o "Finding the right match online can be tough. Until now, finding the right truck wasn't any easier."
We dig it.
You know method: people against dirty? We love how their ad copy is always a little provocative, but not so saucy that you can point fingers and go, "HEY, that's DIRTY!"
We opened our emails this morning and found ourselves face-to-face with this promotion for method's latest "Bathroom Buddies": le scrub + little bowl blu. (You know, like your favourite song!)
Suddenly tag-team toilet cleaning time seems ... sexy. And strangely mod.
Maybe it's just us but we're not sure we'd stick around the entire two minutes just to find out this commercial is for the launch of French GQ. Aside from the fact we did stick around (after all, that's what we do here) and we knew it was for GQ going in (because we were told). Now, we get that some brands like to do the tease/lead-up-to-the-joke thing but this commercial just goes on and one and on and on and one...and on...with the same joke over and over and over and...well, you get the point.
For Delay No Mall, a shopping center that supports artists, Leo Burnett/Hong Kong gave away 5000 creativity-sparking Gashapons in Causeway Bay.
"Gashapon" is the word for those toys that come in eggs. (Off-topic, do L'eggs count as Gashapons? It didn't occur to us until just now how weird it is that women can buy stockings out of gigantic plastic eggs.)
Anywho, the Gashapons contained plasticine mushy stuff that people could use to create something on the fly.
The street team then took the pieces back and instantly had 5000 creative ideas. Like this seahorse.
Neat. If you're planning a Silly Putty Sculpture Jamboree. (Which we're kind of hoping Delay No Mall is.)
Arg! Get a load of this print ad for the Travel Channel.
And gross! Watch the spot with the cow heart vending machine.
The funny thing is, something about the slogan -- "One man's weird is another man's wonderful" -- makes us hungry.
The spots were composed by the very weird, slightly wonderful Moroch.
Like a mashup between FreshDirect and Froogle, the United Kingdom's MySupermerket will compare prices across several supermarket chains and offer up the best deals. To promote this new service, Keta Keta created a video in which a couple share a goofy sex romp with food with rather than eat then. Well, until the "painful" end, that is.
And what is it with that Marmite stuff? Do people actually eat that crap?