Change Starts With Your Underwear. And Office Nudity

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Ever experience that moment at work when time seems to stop? You glance around the office? You notice every little detail? You marvel at the beauty of things? You are overwhelmed with feelings of goodness, righteousness and environmentally sound principles?

Nah. Neither have we which is why this is all encapsulated in a commercial instead of real life. Because in real life time never stops, there's nothing special to see in the office, details involve strange looking stains on the rug, no one is beautiful, you never ever feel anything but misery and most assuredly, no one's clothes are magically torn from their bodies...in slow motion.

Which, again, is why this is all in a commercial. A very strange commercial. A commercial for organic underwear maker PACT.

Strange as it is, it truly does make us wish there were days like this when the walls would part and we could escape into nature for a welcome respite from the difficulties of the day.

The tagline for this campaign? "Change Starts With Your Underwear." Perfection.

by Steve Hall    Nov-10-09    
Topic: Commercials, Good, Strange



Walmart Thanks Troops For Helping Us Live Better

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It's never a bad thing to thank the troops for the work they do overseas. Everyone appreciates the work they do even if we don't agree with the politics of it all. Hate the war, love the soldier. That's what it's all about.

So it isn't easy to bash a commercial whose sole purpose is to thank the troops for the hard work they do. So we're not going to do that. We're just going to say Budweiser (it was Budweiser, right?) did it much more effectively with its commercial featuring the troops arriving home in an airport.

We still like the work The Martin Agency did here for Walmart.

by Steve Hall    Nov-10-09    
Topic: Brands, Commercials, Good



Sony Helps us Boot Up, Log On and Experience Life to the Fullest

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When you sit down in front of your computer, do you suddenly feel like you're being assaulted with images of the intensity of life? The wonder and glory it brings? The passion and desire it creates? Do you feel like your every sense is being given it most intense workout?

Perhaps you will after you view this new Latin America-focused Sony Vaio commercial from El Segundo-based Ignited. In the commercial, we are asked, What if technology could make you feel more human?" We are then pummeled with imagery Dove Onslaught-style. But the imagery is "good" imagery. The things we want to feel and experience.

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by Steve Hall    Nov- 2-09    
Topic: Commercials, Creative Commentary, Good, Opinion



The Boston Celtics Re-Everything in New Campaign

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Rebuilt. Resurrect. Relentless. Recharged. Regroup. Rectify. Reboot. Rewrite. Revolt. Recapture. Revitalized. Restart. Reunite. Reemerge. Refresh. Renew. Repossess. Revenge. Respect. Rearrange. Reactivate. Remedy. Reawaken. Reconcile. Reborn. Redemption. Reaffirm. Reinvent. Rejuvinated. Replenish. Rejoice. Rekindle. Recommit. Reclaim. Revamp. Renewal. Reloaded.

We know we missed a few. See if you can catch them.

by Steve Hall    Oct-27-09    
Topic: Commercials, Good



When it Comes to Sexiness, It's What's Underneath That Counts

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The debate about just what sexy is has been going on for as long as the first cave woman modeled the latest woolly mammoth fashions. Some enjoy full on nudity. Others like the teasing tantalization of skimpy clothing (think miniskirt, heels and a tight top). But some want everything left to the imagination.

In this commercial for Liaison Dangerous, we're given a glimpse under the hood of what would otherwise not be considered all that sexy. It's all relative.

by Steve Hall    Oct-23-09    
Topic: Good, Racy



If You Give A Bill to A Stripper...It Won't Have A Happy Ending

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Ever wonder where that $10, $20 or $100 went after you handed it over to to buy some food, get a car wash or tip a stripper? Well, Germany's Heart's Desire Association takes a look at a single bill's travels. It isn't pretty. But the organization promises bills that find their way into the organization will have a much happier ending.

by Steve Hall    Oct-23-09    
Topic: Cause, Good, Racy



Pooping, Eating Boogers and Screaming All OK With Egg Baby

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The funniest part of this website? The Breaking News section. Just check it out. Anyway, to promote its line of clothing, Egg Baby has launched I Want to be a Baby on which grown ups can leave behind grown up responsibilities and travel back to the days when poop, boogers, burps and crying were all acceptable forms of public behavior, where there were no Blackberrys, no bills to pay and when sleep was plentiful.

On the site you can see humorous videos of adults acting like babies in public, check out your baby astrology, review some off the wall baby names and images of adults getting their baby on.

The site was designed by Marta Ibarrondo.

by Steve Hall    Oct-22-09    
Topic: Good, Online



All Kinds of People Eat at McDonald's

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We'd have to agree with AdFreak's assessment of a recent Leo Burnett-created McDonald's commercial currently running in the U.K. With rhyming, almost Beatnik-style poetry, the kind of people who frequent McDonald's are highlighted to illustrate the place is for people from all walks of life.

It's really quite well done and a welcome change from the run of the mill McDonald's commercial which, for the most part, is about price and item or some stupid promotion.

by Steve Hall    Oct-21-09    
Topic: Brands, Commercials, Creative Commentary, Good



Carnie Wilson Wants to Know What You Sound Like in Bed

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For those of you who always wanted to ask your boss a personal question or two, this isn't the way to do it. For everybody else that loves a double entendre or three, these Filter Advertising-created ads (one, two, three) for Carnie Wilson's The Newlywed Game are for you. Hoping to bring back the original show's bedroom humor in full force a la Bob "making whoopee" Eubanks, Wilson will ask young, newly married, babes in the woods questions that will make their mother-in-law's toes curl.

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by Steve Hall    Oct-20-09    
Topic: Cable, Celebrity, Commercials, Good



'Helicopter Boyz' Opens Entertaining Possibilities for Camera Projector Feature

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Nikon's COOLPIX S1000pj does this neat, if not evidently useful, thing where you can project your photos onto a wall. To promote this feature it came up with "Helicopter Boyz," an outdoor event at Yomiuri Land where two boys -- with cameras strapped to their bodies -- shake ass onstage while photos are projected behind them.

Lends a very cool effect. Watchy watchy. Note though that the music will be ricocheting from one end of your brain to the other for at least the next hour.

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by Angela Natividad    Oct-14-09    
Topic: Good, Outdoor, Video










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