Ads:
We missed this one. Perhaps you've all seen it already but at a count of just 20,473 on YouTube since February 5, we're guessing not everyone has. This Bud Light video called "Cut the Cheese" was released just after the Super Bowl. If you ask us, it should have run in the game. It's far better (better meaning funny, not necessarily having anything to do with selling beer) than some of the other spots we saw during the game. Give it a watch. And yes, it's a very, very tired old joke but it works for us.
GSD&M put together Unscrew America to coax Millennials into using eco-friendly lightbulbs without forcing them to forsake their fatalistic sense of ha-ha.
The effort will invade TV and print. To get the point across, Unscrew America pulls the "stark alternative universe" card and infuses it with a shot of Millennial irony.
Watch "Deadly Serious" -- which is funny (OMG Paul REUBENS!!!), but not quite like the print stuff.
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It's very easy to sometimes call out and make fun of the sappiness most cause-related marketing efforts are so fond of employing but if you bypass the urge to toss them off as manipulative tear jerkers, you come to realize these efforts are important and do very good things for fellow human beings. That's the case with Delta's Force for Global Good, a humanitarian effort which support Habitat for Humanity, The Conservation Fund and pink ribbon breast cancer efforts.
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The Denver Rescue Mission is in need of $12.5 million to support the needs of 10,000 homeless people who seek shelter each night in the city. To call attention to the need, the Mission asked Cultivator Advertising & Design to develop a campaign. The agency came up with an interesting outdoor and transit campaign which composed the word "Homeless" from photos the agency took of 143 Denver area homeless.
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If you're a fan of Disney-manufactured pop acts then you'll have a soft spot for this partnership between Chevrolet, Disney and the Jonas Brothers, Disney's male version of Miley Cyrus' Hannah Montana. Yes, that's Billy Ray Cyrus' daughter. Yesterday at Walt Disney Studios, the Jonas Brothers performed in front of 150 LA area students at a "Chevy Rocks the Future" concert. The effort aims to make Chevrolet's "green" cars cool in the eyes of the bubble gum set. Um, yum?
Can you believe it? It's a shocker. An actual ad with actual old people in it! Complete with wrinkled skin and less than perfect abs. Seriously. We can't get over it. We're still in shock. And here we thought every one in the world was as hot as Obama Girl in a BarelyPolitical video. We are crushed at the thought of this new reality.
Where do we go from here? Is a wrinkled 75 year old the new twenty-something hottie? Is a flabby ass the new hot? Oh the horror of it all. It's just too much to bear! People actually get old? Everyone isn't hot forever? Who knew?
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To compel drivers to make the "personal luxury crossover," Infiniti (or rather, TBWA\Chiat\Day) surprises us with EXtraordinary, a campaign for the EX that's all smooth pacing and cool grace. (We're now about 50 percent convinced the EX has those characteristics too.)
EXtraordinary does a good job of showcasing the finer elements of what we'd otherwise frown and dub a funky-shaped car. See 'Terrace' (pour homme) and 'Welcome' (pour femme).
Nice touch with the cello.
Oh it's about time. Well, apparently it was three years ago when The Golden Ducks were launched. The Golden Ducks honor the weird, the strange, the head scratchers in advertising. The ads that make you go, "Huh?"
This year, the event has been expanded to included more categories such as the Decoy, The Duckling, The Quack and others. Here's the full list of awards which will be bestowed upon the creators of such ads that are, well, less than good.
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Remember that Exopolis V-Day mixtape from, like, 2006?
Spurned on by disdain like any loyal adolescent, the agency's made another one. Songs are preceded by an intro from Exo's enigmatic 11-year-old masher-upper. ("I'm Gone" has a really good one about Go-Gurt, and "I'll Kill Her" has an even better one about how flowers are actually plant vaginas.)
This year's hits include "I'll Be Your Mirror" by the Velvet Underground & Nico, "Nicotine and Gravy" by Beck and "Too Drunk to Fuck" by Nouvelle Vague.
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Fresh Creation sent us this neat take on escalator advertising, a model that's been hurtin' for creativity pretty much since its inception.
The ad is for Juice Salon. Each descending step reflects how a different hairstyle can change your appearance. Neato.
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