Monster.com's "Your Call is Calling" campaign has been a buzzkill since launch, particularly against CareerBuilder's darkly funny "Start Building."
But "The Stork" -- a :60 spot by BBDO, NY for Monster -- begets a bit of greatness.
You know that "What hath God wrought!" look your parents give you when you talk about what you do for a living? Apparently storks do it really well. Two hours later, we're still wallowing in quiet shame.
Jokes aside, the ad left us with a sense that there's magic and meaning in what a person chooses to do with his life. It's melancholy, well-timed and worth the watch.
Advertising Age says snide advertising is bad for business and society. (They also define "snide" in case you're teetering on uncertainty. Isn't that sweet?)
Having been victimized to emotional tatters by the online efforts of Jawbone, we believe it.
The Torontoist has been following a a local teaser campiagn which, for a couple of weeks, appeared to be a campaign from a pharmaceutical company for a fake drug called Obay. After much sleuthing, the campiagn turned out to be for Colleges Ontario, a pre-college group representing area colleges in Ontario.
A teaser campaign using a fake drug is a daring move but it appears no one got lawsuit happy. The campiagn itself is funny. It promotes a drug that makes kids think more like their parents, sort of like mind control in a bottle.
The ad copy is great. It reads, "My son used to have his own hopes and aspirations. Now he has mine. Thanks, Obay!"
We missed this one. Perhaps you've all seen it already but at a count of just 20,473 on YouTube since February 5, we're guessing not everyone has. This Bud Light video called "Cut the Cheese" was released just after the Super Bowl. If you ask us, it should have run in the game. It's far better (better meaning funny, not necessarily having anything to do with selling beer) than some of the other spots we saw during the game. Give it a watch. And yes, it's a very, very tired old joke but it works for us.
GSD&M put together Unscrew America to coax Millennials into using eco-friendly lightbulbs without forcing them to forsake their fatalistic sense of ha-ha.
The effort will invade TV and print. To get the point across, Unscrew America pulls the "stark alternative universe" card and infuses it with a shot of Millennial irony.
Watch "Deadly Serious" -- which is funny (OMG Paul REUBENS!!!), but not quite like the print stuff.
It's very easy to sometimes call out and make fun of the sappiness most cause-related marketing efforts are so fond of employing but if you bypass the urge to toss them off as manipulative tear jerkers, you come to realize these efforts are important and do very good things for fellow human beings. That's the case with Delta's Force for Global Good, a humanitarian effort which support Habitat for Humanity, The Conservation Fund and pink ribbon breast cancer efforts.
The Denver Rescue Mission is in need of $12.5 million to support the needs of 10,000 homeless people who seek shelter each night in the city. To call attention to the need, the Mission asked Cultivator Advertising & Design to develop a campaign. The agency came up with an interesting outdoor and transit campaign which composed the word "Homeless" from photos the agency took of 143 Denver area homeless.
If you're a fan of Disney-manufactured pop acts then you'll have a soft spot for this partnership between Chevrolet, Disney and the Jonas Brothers, Disney's male version of Miley Cyrus' Hannah Montana. Yes, that's Billy Ray Cyrus' daughter. Yesterday at Walt Disney Studios, the Jonas Brothers performed in front of 150 LA area students at a "Chevy Rocks the Future" concert. The effort aims to make Chevrolet's "green" cars cool in the eyes of the bubble gum set. Um, yum?
Can you believe it? It's a shocker. An actual ad with actual old people in it! Complete with wrinkled skin and less than perfect abs. Seriously. We can't get over it. We're still in shock. And here we thought every one in the world was as hot as Obama Girl in a BarelyPolitical video. We are crushed at the thought of this new reality.
Where do we go from here? Is a wrinkled 75 year old the new twenty-something hottie? Is a flabby ass the new hot? Oh the horror of it all. It's just too much to bear! People actually get old? Everyone isn't hot forever? Who knew?
To compel drivers to make the "personal luxury crossover," Infiniti (or rather, TBWA\Chiat\Day) surprises us with EXtraordinary, a campaign for the EX that's all smooth pacing and cool grace. (We're now about 50 percent convinced the EX has those characteristics too.)
EXtraordinary does a good job of showcasing the finer elements of what we'd otherwise frown and dub a funky-shaped car. See 'Terrace' (pour homme) and 'Welcome' (pour femme).
Nice touch with the cello.