EXtraordinary Brings Smooth Operation to Infiniti EX

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To compel drivers to make the "personal luxury crossover," Infiniti (or rather, TBWA\Chiat\Day) surprises us with EXtraordinary, a campaign for the EX that's all smooth pacing and cool grace. (We're now about 50 percent convinced the EX has those characteristics too.)

EXtraordinary does a good job of showcasing the finer elements of what we'd otherwise frown and dub a funky-shaped car. See 'Terrace' (pour homme) and 'Welcome' (pour femme).

Nice touch with the cello.

by Angela Natividad    Feb-19-08    
Topic: Brands, Commercials, Good, Television



The Golden Ducks to Honor Oddity in Advertising

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Oh it's about time. Well, apparently it was three years ago when The Golden Ducks were launched. The Golden Ducks honor the weird, the strange, the head scratchers in advertising. The ads that make you go, "Huh?"

This year, the event has been expanded to included more categories such as the Decoy, The Duckling, The Quack and others. Here's the full list of awards which will be bestowed upon the creators of such ads that are, well, less than good.

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by Steve Hall    Feb-19-08    
Topic: Good, Industry Events



Exopolis Exhausts Our Defenses with Barrage of Mixtapes

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Remember that Exopolis V-Day mixtape from, like, 2006?

Spurned on by disdain like any loyal adolescent, the agency's made another one. Songs are preceded by an intro from Exo's enigmatic 11-year-old masher-upper. ("I'm Gone" has a really good one about Go-Gurt, and "I'll Kill Her" has an even better one about how flowers are actually plant vaginas.)

This year's hits include "I'll Be Your Mirror" by the Velvet Underground & Nico, "Nicotine and Gravy" by Beck and "Too Drunk to Fuck" by Nouvelle Vague.

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by Angela Natividad    Feb-18-08    
Topic: Agencies, Good, Online



Why Not Use Moving Steps to Illustrate Variety?

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Fresh Creation sent us this neat take on escalator advertising, a model that's been hurtin' for creativity pretty much since its inception.

The ad is for Juice Salon. Each descending step reflects how a different hairstyle can change your appearance. Neato.

by Angela Natividad    Feb-18-08    
Topic: Good, Guerilla, Promotions, Video



Sylvain Chomet Whips Pen Out for Discount Tire Spot

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DDB and Th1ng ("Thing One" -- yeah, that was an intelligent brand move) just put together this spot for Kwik-Fit. In it, people do a conga line when Kwik-Fit announces 25 percent off for four Goodyear or Dunlop tires.

The spot was illustrated by caricaturist and Oscar nominee Sylvain Chomet. Stateside, he is probably best-known for this.

We really hope Chomet wasn't contracted for just one price-slashing ad. It would be neat to watch more Kwik-Fit spots with this warm peculiar feel (as opposed to more cold, fatal discounts).

by Angela Natividad    Feb-15-08    
Topic: Brands, Commercials, Good



Girl-On-Girl Facial Suckage the New Drool Inducing Ad Tactic

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Ugh. Anything to get guys to drool. Oh wait, that's a good thing. We like to walk around with our jaw dropped to our knees and saliva drolling down our face like a Neanderthal who hasn't seen his cave hottie for over a year. Apparently, Clontarf Irish Whiskey knows guys are easy targets for this stuff and the latest drool-worthy tactic is the girl-on-girl kiss.

That and a cute play on the phrase, "Kiss me, I'm Irish." We like is as we're sure many others will. However, Complex wonders just how well this might go over in the predominantly Catholic Irish culture.

by Steve Hall    Feb-15-08    
Topic: Good, Magazine, Racy



Virgin Active Health Clubs Encourage Destruction of Your Couch

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Is there anything Richard Branson doesn't do? Apparently he's now into health clubs with Virgin Active. And to promote the 70 clubs that exist in the UK, we've got Sofa Bash, and fun little game that lets you destroy a sofa with various weapons such as a chainsaw, a shotgun, a cleaver, an axe and others. It's all to get you in the mood to proverbially destroy your own couch, get off your ass and head over to a Virgin Active health club.

Oh how we do love games that let us beat the shit out of stuff. Must be some latent childhood horror we experienced. Mom? Dad?

by Steve Hall    Feb-15-08    
Topic: Games, Good, Online



Michael Bay Commands Awesomeness, Blows Stuff Up For Verizon

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In this first commercial, breaking February 17, for Verizon's FiOS TV and Internet campaign, Jerry Bruckheimer's boy, Michael Bay, is seen hyping his own over-the-top obsession to blow things up. From The Rock to Armageddon to Pearl Harbor to Transformers, Bay is all about blowing things away and that's the central message of this campaign: Verizon blows away the competition when it comes to internet upload and download speeds.

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by Steve Hall    Feb-15-08    
Topic: Campaigns, Celebrity, Commercials, Good



If 'Precious Moments' Had an Adorable Death Frolic, This Would Be It

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Here's a happy Valentine's day message from Psyop. It all started cavity-sweet until the back-shaving, tooth-pulling, organ-dissembling and decapitating happened.

And what's going on with the gaunt stranger giving away razorblades, candy and saws of varying strength?

Wait a second ... we get it now! This is based on "The Gift of the Magi," isn't it? You know, the story where that couple buys gifts for each other at the expense of something they love, and the things they get directly relate to the stuff they give away, so neither can use their gift, and they're both miserably poor, so all they have left at the end is each other?

Wow. Brutal interpretation, Psyop. But hey, the ending is less pathetic (and way more literal) than O. Henry's version.

Oh, and for those dying to know, the song is by VHS or BETA and it is called "Love in My Pocket," which now we won't be able to listen to without thinking of ... scissors.

Anyway, we went ahead and sent the message to everybody we love.

by Angela Natividad    Feb-14-08    
Topic: Agencies, Good, Online



Ugly Mug Coffee Goes Bold With Brand Re-launch

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Sometimes even lowly coffee brands needs the occasional boost and that's what Indianapolis-based Young & Laramore did for Memphis-based Ugly Mug coffee as part of a complete re-branding. Focusing on coffee's true purpose, to dramatically kick your head into gear each morning, Y&L went bold. Very bold.

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by Steve Hall    Feb-14-08    
Topic: Brands, Good, Packaging








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