Oh we've seen them. You have too. Those people so engrossed with their iPods, they look like they're conjuring their inner Michael Bolton. Those people so intently involved in their Bluetooth earpiece-enabled cell phone conversation they look like mumbling mental patients oblivious to the fact they look like idiots.
Apparently, according to a recent DraftFCB-created campaign for Ontario's Workplace Safety & Insurance Board, the above mentioned scenarios can lead to a bloody death. Death by iPod. Death by ignorance of signage. Death by ignorance of safety manuals. Hmm. Somehow, we're glad the most dangerous thing threatening our existence is the copy of George Parker's book, Madscam, perched on a shelf above our desk.
Barkley and production house Liquid 9 have welcomed back the ADDYs to Kansas city by killing off the OMNI Awards Spy versus Spy-style. Poor OMNI meets a bloody death at the hands of ADDY who uses the usual Spy versus Spy tactics to do so.
Hey, this is advertising. We'll beat our competition to a bloody pulp every chance we get!
Check out "Meet the Denialers" for Mackenzie Investments. Put together by Lowe Roche, Toronto, it tells the story of "a family of four that spends like fourteen."
Creative is spread across print and online without losing the tune: that of a strangely relatable fable. The campaign does a nice job of positioning an investment firm as a natural option for cash-burning families.
Meet Brett, Penny, Simon, Devon and Amanda. The website, BurnRate.ca, includes nifty little tools like a cashflow calculator and a burn rate spending test.
Well we wouldn't expect anything or than full on wood from UK lingerie maker Anne Summers now would we? Of course not. The gentlemen in this commercial are the lucky recipients of hand-delivered wood. Yes, door-to-door, door-to-bed, door-to-office wood courtesy of finely dressed woman sporting Anne Summers lingerie. Now what more could a man ask for on Valentine's Day?
Here's an unlikely combination.
Right now if you buy flowers from FTD.com, you could get free software from Download.com. This is part of a Valentine's Day promotion to wise geeks up to the aphrodisiac merits of floral sharing.
Behind the scenes, TrialPay gleans ad revenue from FTD to pay Download.com for the software you select. Awww. Well, nothing says romance like a classic threesome.
Go to Download.com's Valentine subsite to cash in on all the love.
Hey Lost fans, you're glad the show is finally back, right? Polar bear skeletons. Mysterious rescuers. That cabin. The supposed return of Walt. Oh yea. It's all there. Expect for maybe the monsters in this BBDO Moscow-created Snickers commercial from Russia which has a team of them playing American football with airplane engines.
Oh yes, this is not your average candy bar commercial. Not at all. We get grunting beasts. A plane graveyard. Lots of CGI. And a Snickers bar. Which gets one monster's game back on before he gets whacked by the opposing team. his thing should have been in the Super Bowl.
Adland makes note of Will Ferrell's appearance in not just that Super Bowl commercial for Bud Light but also a series of commercials for Old Spice in which he plays the same character, Jackie Moon, the character he will play in his upcoming movie Semi-Pro bowing February 29.
There are eight videos which you can view on the Old Spice website promote both Old Spice and Ferrell's Semi-Pro movie. So we've got the King of Beers, the King of consumer packaged goods (Proctor & Gamble which owns Old Spice) and New Line Cinema all hooking up with Will Ferrell to deliver a deliciously hilarious tie in for a beer, a cologne and a movie.
JWT France has created a spectacularly engaging three minute video that encapsulates the life of a lowly cubicle worker, the mocking he receives from his coworkers, the glowering he receives from his boss and the relief he receives when he takes a break to grab a Kit Kat.
In the video, our lowly cubicle worker leaves behind the taunting co-workers, the menacing boss and even the office hottie (who the animators clearly had fun creating) for a life atop his office building which has grown to spacious heights offering a view of a solar system full of, yes, Nestle candy.
To cash in on the quiet misery that ornaments cubicle life, CareerBuilder gives us the National Gruntledness Index, which highlights the happiest places to work. Results can be divvied by industry. But if the NGI is any indicator of reality, Oklahoma City is the best place in the nation no matter what you're doing.
Contribute to the index by getting a read on your Personal Gruntedness. The test is longer than it should be, condescending in tone (hey, like your boss!) and set to music like "Brutal Flute" and "Celtic Hip-Hop." All told, it's not dissimilar to water torture or an elective butt-wax.
The average of your money, career and lifestyle comprise your final score. This was ours.
CareerBuilder, why do you want to hurt us when all we did was love you?
Cheil Worldwide put together this ad to illustrate how Samsung brings 40 percent more color to your screen than other HDTVs. The image, chosen because of its nuance in colour, is composed entirely of crayons. It ran in the Wall Street Journal and will appear in Newsweek's Feb 18th issue.
Very cool. (Avoid direct sunlight.)