Will Ferrell's Jackie Moon Shills Bud Light And Old Spice

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Adland makes note of Will Ferrell's appearance in not just that Super Bowl commercial for Bud Light but also a series of commercials for Old Spice in which he plays the same character, Jackie Moon, the character he will play in his upcoming movie Semi-Pro bowing February 29.

There are eight videos which you can view on the Old Spice website promote both Old Spice and Ferrell's Semi-Pro movie. So we've got the King of Beers, the King of consumer packaged goods (Proctor & Gamble which owns Old Spice) and New Line Cinema all hooking up with Will Ferrell to deliver a deliciously hilarious tie in for a beer, a cologne and a movie.

by Steve Hall    Feb-11-08    
Topic: Brands, Celebrity, Good, Promotions



Kit Kat Livens Up Cubicle Workers Depressing Day

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JWT France has created a spectacularly engaging three minute video that encapsulates the life of a lowly cubicle worker, the mocking he receives from his coworkers, the glowering he receives from his boss and the relief he receives when he takes a break to grab a Kit Kat.

In the video, our lowly cubicle worker leaves behind the taunting co-workers, the menacing boss and even the office hottie (who the animators clearly had fun creating) for a life atop his office building which has grown to spacious heights offering a view of a solar system full of, yes, Nestle candy.

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by Steve Hall    Feb-11-08    
Topic: Creative Commentary, Good, Video



CareerBuilder Gruntledness Index Highlights Hotpots of Happy

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To cash in on the quiet misery that ornaments cubicle life, CareerBuilder gives us the National Gruntledness Index, which highlights the happiest places to work. Results can be divvied by industry. But if the NGI is any indicator of reality, Oklahoma City is the best place in the nation no matter what you're doing.

Contribute to the index by getting a read on your Personal Gruntedness. The test is longer than it should be, condescending in tone (hey, like your boss!) and set to music like "Brutal Flute" and "Celtic Hip-Hop." All told, it's not dissimilar to water torture or an elective butt-wax.

The average of your money, career and lifestyle comprise your final score. This was ours.

CareerBuilder, why do you want to hurt us when all we did was love you?

by Angela Natividad    Feb- 8-08    
Topic: Brands, Games, Good, Online, Promotions



Samsung Makes Colors Pop with Good Ol' Crayons

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Cheil Worldwide put together this ad to illustrate how Samsung brings 40 percent more color to your screen than other HDTVs. The image, chosen because of its nuance in colour, is composed entirely of crayons. It ran in the Wall Street Journal and will appear in Newsweek's Feb 18th issue.

Very cool. (Avoid direct sunlight.)

by Angela Natividad    Feb- 8-08    
Topic: Good, Magazine, Publishing



Ripped Abs, Bikinied Bodies Celebrate Positives of Global Warming

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There's no reason the debate over global warming has to center on films created by former vice presidents when it can include guys with six packs and girls with impossibly hot bodies. That's the direction LAVA Communications' Steve Hirst took with a new Australia-based campiagn he's placed on the social campaign site GoShout.

The campaign's video depicts winter in the year 2079. While one might expect to see bleak, snow covered imagery, we, instead, are presented with what turns out to be a pool party complete with bikinied booty and bare chested six packs. Because, ya know, global warming has eliminated winter.

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by Steve Hall    Feb- 8-08    
Topic: Good, Racy, Social, Video, Viral



Keley Hazell Heats Up London in Bikini For Lynx Body Spray

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Maybe because the recent Lynx (Axe) Chocolate campaign needed a bit of a kick in the ass, British hottie Keeley Hazell was snagged for a photo shoot with the chocolate flavored dudes themselves.

Wearing a chocolate colored bikini, Keeley likely gave passersby an uplifting experience as they watched her cavort with the chocolate dudes on the lawn in front of London Bridge. My God that girl is hot. See more here.

by Steve Hall    Feb- 7-08    
Topic: Celebrity, Good, Promotions, Racy



Silk-Clad Singers Bring Us Cerealbox of Love

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It's not Justin Timberlake's Dick in a Box, but Dawn's Early Knights have our more immediate interests at heart: honey-sweet lovin', coated in chocolate romance.

Visit I Made You Breakfast in Bed, a Valentine's Day effort by Honey Bunches of Oats with Real Chocolate Clusters. (Score a $2-off coupon on the site, and visit The Pantry to find out how to make artificial roses seem less ... artificial.)

Props out to Eddie, who gave us exceptionally fresh morning creepage when he personalized the song for us. With rose petals.

by Angela Natividad    Feb- 7-08    
Topic: Brands, Good, Online, Promotions



At Honda UK, Problems Are Just Bigger Playgrounds

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Check out this fun new Honda ad by Wieden + Kennedy. Also see LOL-worthy website Problem Playground. It will bring out your inner Alice.

The effort is for Honda UK. We like the collective "HURRAAAAAAY!" in the site intro and its straightforward nav: "Click on things to go there. Click 'Home' to come back here." Site includes puzzles, 360-degree vehicle features, download options for the commercial, and a making-of-the-ad video.

Whoever said assembly line work was dehumanizing clearly wasn't employed in the Hybrid department. Suddenly we're starving for a big fat zero-emissions jigsaw.

by Angela Natividad    Feb- 7-08    
Topic: Brands, Commercials, Good, Online, Television



Mullen Copywriter Releases Rap Album, Examines Agency Life

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For an ironic peep inside the world of agency life, a new album, Straight Out of Winston, from Mullen Winston-Salem Copywriter "StrataG" (aka Joe Beutel) and others from the agency peers inside the walls of agency life rapper-style. Whether exploring the obsession over awards, the pain of writer's block, the illogic of "creating a viral," the war of art direction or the stupidity of focus groups, the album pokes fun at life as an advertising professional.

If you work in an agency, you will identify completely with the sentiment of this album. If you are a client and work with an agency, you'll get a good look behind

by Steve Hall    Feb- 7-08    
Topic: Agencies, Good



Senate Candidate Steve Novick Gets Things Done

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University of Oregon student Feff Farrell sent us this recent commercial for U.S. Senate candidate Steve Novick that both highlights his accomplishment and viewpoints and asks whether or not we'd want to have a beer with him. Well, if the beer we were trying to consume was not a twist off, then yes, we'd definitely want to have a beer with him. It's a beautiful illustration of his tagline, "Steve Novick. He's always found a way to get things done."

by Steve Hall    Feb- 7-08    
Topic: Commercials, Good, Political








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