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Talking Stain Ruins Interview. Tide Comes to the Rescue

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Now this Tide commercial is one you just love to watch over and over. In an interview, a man who is attempting to explain why he is the right guy for the job, is distracted, as is his interviewer, by a nasty stain on his shirt...that talks when he tries to talk. Get it? Distracting stains? Distracting noises? In other words, it's best to use Tide to remove your stains before you head to an interview.

We like this commercial. We like it a lot. It drives home the point (with a sledgehammer) that a stain is very distracting and can affect your daily life in a bad way.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008

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Pigeons Destroy City, FedEx Far Smarter Choice for Delivery

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So now we know using FedEx is a far wiser delivery solution tha carrier pigeons. In FedEx's Super Bowl spot, we have an underling discussing the use of pigeons as a method of delivery., All seems well until we look outside and see pigeons reeking havoc attempting to make deliveries. The boss say, "We better stick with FedEx.

There's a lot of drama in the ad. Crashing windows. Cars being mangled. When that;s coupled with the calm demeanor of the boss and his employee, it makes for interesting viewing.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008

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Ability to Breath Fire A Good Thing...Until You Sneeze

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The Bud Light Fire commercial turned out to be a bit more comical than we had assumed it would be. We have a guy demonstrating his ability to light candles during a romantic dinner until he asks his date if she had cats. Of course, he's allergic and he begins to sneeze...fire. Good stuff. Typical Bud Light humor but amusing enough for Super Bowl audiences.

by Steve Hall    Feb- 3-08    
Topic: Good, Super Bowl 2008

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Dell Smashes Competition With Beautiful Photography

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While the photography and special effects are beautiful in this Dell spot, there's really nothing special about it. It shifts very quickly from the beauty that is the destruction of competing computers (which we guess is the point) to you basic, standard, "buy a Dell closer." Well at least the pre-game version of the spot did. The spot that is set appear in the first quarter is supposed to be tied to the Red campaign. Not a bad spot. Created by Mother New York.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008

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Alicia Keys Warms Up Super Bowl 200 Crowd

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Alicia Keys made a rousing appearance during the Super Bowl 2008 Pre-Game Show which the crowd appeared to enjoy. Nice. Safe. No wardrobe malfunctions. All good in the eyes of FOX and the NFL.

by Steve Hall    Feb- 3-08    
Topic: Celebrity, Good, Super Bowl 2008

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Audi's Godfather Ad Powerful, Stellar, Captivating

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Created by Venables Bell & Partners, Audi's much talked about Godfather-themed R8 Super Bowl commercial (preview) is worthy of the discussion it has created. The ad, which marks the automaker's return to the Super Bowl for the first time in 20 years, features Alex Rocco's Godfather character Moe Green in the famous scene during which the Jack Wolz character wakes up to find the bloody head of his prized stud horse in bed with him.

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by Steve Hall    Feb- 3-08    
Topic: Commercials, Creative Commentary, Good, Super Bowl 2008

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With Sixty Seconds of Silence, Pepsi Celebrates Diversity

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So here's Pepsi's Bob's House commercial in which two deaf guys get lost on their way to a friends house and resort to honking their horn to hep them locate the right house. The ad was created and enacted by deaf members of the Pepsico workforce. No doubt, due to it's silence, the ad will command attention during game viewing along with the subtitles which will actually draw people further into the ad.

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by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008

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Minnesota Lottery Guys Appear in NFL Super Bowl Commercial

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We don't have much to say about this Super Bowl commercial promoting th NFL Network other than the fact it features the same goofy looking guys who appeared in a series of Minnesota Lottery commercials in January. It seems the two travel in pairs. Triple Double created.

Advertising Age says the NFL will place a :60. This ad is a :30. We'll just have to wait to see what actually airs.

by Steve Hall    Feb- 2-08    
Topic: Commercials, Good, Super Bowl 2008

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Coke Brings Together Republican and Democrat

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We actually like this Coke spot featuring Republican pundit Bill Frist and Democratic pundit James Carville who find themselves in the situation of saying the same thing at the same time. Of course, the rules regarding that apply and Frist calls "jinks" on Carville and tells Carville he has to buy him a Coke. The two then embark upon a day together in Washington.

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by Steve Hall    Feb- 2-08    
Topic: Commercials, Creative Commentary, Good, Super Bowl 2008

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Wolf Huffs, Puffs, Chainsaws His Way Into Pig's House

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While Fox would likely never let it run, fearful it would tarnish the minds of innocent small children, with a few tweaks these two commercials for ICS Concrete Chain Saws would be great to see during the game. In this campaign, the Big Bad Wolf, famous for his appearances in Three Little Pigs and Little Red Riding Hood, happens upon the home of three little pigs and with the help of a concrete chain saw from ICS which believes a concrete wall is nothing more than a door waiting to be opened, lets himself in.

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by Steve Hall    Feb- 2-08    
Topic: Campaigns, Commercials, Good

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