Hyundai Twists, Uses Ad Industry Insider-Speak In Super Bowl Spots

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We've got two more advance Super Bowl screenings for you. They come courtesy of Goodby, Silverstein & Partners and, yes, they are those much talked about Hyundai commercials which, in a nice press-play "will we, won't we" dance, kept everyone wondering if we'd ever see them. Well, here they are.

The first, called Tomorrow is a bit pompous in its assumption it'll rank quite highly on USAToday's Ad Meter and that Mercedes, BMW and Lexus aren't going to be too happy. First, who cares about the USAToday Ad Meter. Aside from the press play it gets, which can't, of course, be ignored, it's a highly unscientific, meaningless popularity contest. Second, apart from its insider appeal to the ad industry, it's a fairly innocuous commercial without much going on except for some nice beauty shots of the car. Having said that, it's a pretty amazing looking car coming from Hyundai which, in one sense, is the entire point of the commercial.

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by Steve Hall    Jan-31-08    
Topic: Commercials, Creative Commentary, Good, Super Bowl 2008



Teleflorist Celebrates American Beauty With...Boxes

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While we're doing the whole Super Bowl thing over here in America, Teleflorist in the UK is giving us a nod with a new (?) spot which is modeled after the rose petal scene from the movie American Beauty. Except rose petals aren't the only thing falling on our nubile beauty.

by Steve Hall    Jan-31-08    
Topic: Commercials, Good



Three Babes Suck Justin Timberlake For Pepsi Stuff

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Fleshing out its copy point "every sip gets you closer," this BBDO NY-created Super Bowl commercial hurls Justin Timberlake through the air in response to three girls sipping their Pepsi's by the poolside. It's a simple message for Pepsi Stuff. The more you drink the more you win: Justin Timberlake MP3s, HDTVs, and millions of songs from Amazon.

by Steve Hall    Jan-30-08    
Topic: Brands, Celebrity, Good, Super Bowl 2008



What Is Love? What Is Love? What Is Love? Damn, It's A Pepsi Ad!

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OK, what, what, what is it about Hadaway's head-bobbing, dance-inducing What is Love? song from the movie Night at the Roxbury that is so insanely catchy? We can't get it out of our head! It's been there since the friggin' movie came out! Ten years! Make it stop!! Please. And damn, if Pepsi had to go ahead and use it for one of their Super Bowl spots featuring Busta Rhymes, LL Cool J, Macy Gray, Missy Elliott, Troy Aikman, Joe Buck and a host of others for its Diet Pepsi Max. In fact, our head's bobbing right now as we write this. It's all we'll hear during the entire game Sunday! Eesh!

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by Steve Hall    Jan-30-08    
Topic: Brands, Campaigns, Good, Super Bowl 2008



Just in Time For the Super Bowl...Idiotic Party Ideas

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We didn't expect much from these Ground Zero-created videos for ESPN Shorts which, in partnership with Domino's, highlight the art of the sports party and provide party tips for the sports lover but when a George Washington type hauled out a t-shirt cannon, we thought, "Damn! We gotta quit spending the entire Super Bowl writing about stupid commercials, pick up a six pack and actually watch the game...with friends...at a party...with other members of the human species."

We like good, stupid fun every once in a while to spice up our life. See the video here and here.

by Steve Hall    Jan-30-08    
Topic: Good, Product Placement, Promotions, Sponsorship, Video



Paulie Walnuts Wants A Real Denny's Breakfast

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If you've ever watched The Sopranos, you'll love this new Denny's commercial featuring the Paulie Walnuts character Tony Sirico. In the ad, Sirico is presented with a fast food breakfast which doesn't meet with his approval. In response, he does his usual thing and refuses to pay for what he says is "not a real breakfast."

There's a second spot in the campaign which isn't near as good as the first one. Here's a bit of Tony Sirico trivia for you. Though he played a mobster on The Sopranos, Sirico was reportedly a real mobster back in the sixties and seventies attached to the Columbo family serving under Carmine Persico.

by Steve Hall    Jan-30-08    
Topic: Campaigns, Celebrity, Commercials, Good



AdBrite Delivers Super Bowl Sized Audience For 20 Percent of the Cost

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Online ad network AdBrite would like the Super Bowl-obsessed advertising industry to know an advertiser, using the company's full page ad unit, could buy 100 million impression for just 20 percent of the cost of a Super Bowl Spot. While AdBrite is clearly aware a buy such as this can't rival all the fanfare and added publicity that goes along with appearing in the Super Bowl but it is indicative of online media's ability to deliver mass messaging along with highly targeted messaging.

As cost efficiently as the math works out on an AdBrite buy, much of what is gleaned (or lost) from a Super Bowl buy is the accompanying press play that is closely wrapped with the package. ALL one has to do is take a look at what GoDaddy does every year in this area.

by Steve Hall    Jan-30-08    
Topic: Good, Online, Super Bowl 2008



Lingerie-Clad Julie Newmar Wants Spokesperson Gig...At 74

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Copyranter caught the ad on the back of this week's AdWeek which features 74 year old Julie Newmar - formerly of the original Batman's Catwoman - who is looking to be a a brand's next corporate spokesperson. The ad promises she hasn't been retouched and we must admit she looks pretty good. It's not often you see a 74 year old dressed in lingerie like this. Kudos, we guess. Who knows. You go, girl.

by Steve Hall    Jan-29-08    
Topic: Celebrity, Good, Magazine, Strange



Geriatric Egg, Sausage Snail, Bacon Caterpillar Shill Pancakes in A Can

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Who doesn't like a nice stack of pancakes everyone in a while? But does anyone really like the messy prep work that goes into making the batter for that nice stack? OK, it's not that bad but since we live in a world on its way to Idiocracy, it's no surprise someone's come up with a better pancake idea.

The Batter Blaster, which, in a nutshell, is pancake batter in a spray can is, as the tagline explains, the "Breakfaster. Organic Pancakes in an instant." We like simplicity. We like organic. We're just not sure pancakes from a can are going to rival those made in the bowl.

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by Steve Hall    Jan-29-08    
Topic: Campaigns, Good, Magazine, Strange



Adidas Boost Auckland Marathon Runners With Giant Fan

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Here's an interesting extension of Adidas' Impossible is Nothing mantra. During the Aukland Marathon at the 17 km mark, runners could choose to run through lane which was outfitted with what was called the adiBOOST, a giant fan that would put a 50 knot wind at their backs insuring the impossibility of finishing the marathon would be nothing to be concerned with. Nice idea.

by Steve Hall    Jan-29-08    
Topic: Events, Good, Guerilla, Outdoor








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