Evolution of Dance 2 Debuts Monday With 'Viral Bridge Marketing'

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Oh no. Here it comes. Another marketing babblespeak acronym. Yes. Are you ready? OK. Viral Bridge Marketing. Yup, VBM, people. What's it all about? We're not really sure but it's described as part of an "innovative deal to monetize the sequel to 'Evolution of Dance.'"

Comparison shopping site Saveology and self-improvement site PeopleJam have teamed and developed "an approach that allows a viral video and its sponsors to meet consumers at the intersection of their tastes (Evolution of Dance 2) and needs (saving money in a tight economy)."

Eesh, if there's anything that'll kill a, hmm, potentially viral viral before it goes viral, it would be this.

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by Steve Hall    Jan- 9-09    
Topic: Opinion, Video, Viral, Worst



'Kringlegate' Vid Ignites Censorship Face-Off

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Plaid made the holidays extra-special this year by sending a video to clients and friends -- including us -- that claims we were involved in an affair with Mrs. Claus, which has since gone public and may potentially destroy Christmas.

It is a completely insane premise.

You've probably seen this or something like it before, laughed once and never thought about it again. But at least two people out there are so distraught over it, they've had a lawyer send an official cease and desist letter to Plaid, demanding that the material be taken down and that proof of its removal be conveyed to them.

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by Angela Natividad    Dec-24-08    
Topic: Agencies, Online, Opinion, Worst



Healthy Choice Makes Awful Choice With 'Asian Inspired' Dinners

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Uh Oh. Once again, a less than clued in marketer has rankled sensibilities by using tired stereotypes to promote product. A new site from ConAgra has been created for the brand's Asian Inspired Health Choice. It's lame. Truly lame. But we're going to give the floor to our reader who had this to say about that:

"Where do I begin? The ad people who came up with the 'lonely fortune writer' idea should be fired. The brand manager that approved the concept and execution should be fired. Anyone who approved this work should re-evaluate their values.

Not only is the work insulting to Chinese/Asians and Chinese/Asian Americans (what with the awful accent, broken English, and idiot like antics), but it also completely degrades the brand and product.

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by Steve Hall    Dec-19-08    
Topic: Brands, Online, Strange, Worst



Sean John Extends Puke-Inducing Campaign to Video

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In what simply has to be a joke, Sean Combs/John/Whatever released a video (which he painfully calls "a blog" ... it's a POST, people. A POST on a BLOG) for the movie I Am King. And the best part? He wants to be the next James Bond. Seriously. Or not.

The entire campaign -- which promotes his new fragrance -- is so far fetched, it's not easy to discern the difference between joke and cringe-worthy creative intent.

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by Steve Hall    Dec- 2-08    
Topic: Campaigns, Celebrity, Creative Commentary, Video, Worst



Detroit Pistons Reinforce Sporting Mentality Stereotypes

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In what has to be the worst sports team promotion ever created in the history of sports team promotions, the Detroit Pistons are out with a video promoting Guy's Night Out. Complete with horrible acting, cheesy music, ridiculous copy and infomercial-style visuals and supers, does nothing but cement outdated stereotypes of sports-crazy idiots and their bitchy, whining wives.

One can only hope the goal of the work was to create something so horrific, it would achieve "so-bad-it's-good" status. If that's the case, though well-intentioned, the creators have failed miserably.

by Steve Hall    Nov-25-08    
Topic: Video, Worst



Sean John Fragrance (Campaign) Induces Puking

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This new Sean Combs ad appeared in the recent issue of GQ. When the page was tuned and the ad appeared, the immediate reaction was to rewrite the headline to read, "I Am Played Out" or "I Am So Full of Myself I Want to Make You All Puke." Yea, it's a new campaign for Diddy/Puff Daddy/P. Diddy/Sean John, Combs/Whatever's new fragrance.

After seeing the billboard for the campaign in New York, AgencySpy wrote, "Oh my god. Barf and barfier." Indeed. After the pages of GQ turned to reveal this ad, a little puke did, indeed, find its way up to the mouth.

Angela saw the same ad in December's Vanity Fair. Her reaction here. (Note how it also involves a barflike physical reflex.)

by Steve Hall    Nov-25-08    
Topic: Celebrity, Worst



For Dog Food So Tasty You Might Be, Uh, Compensated.

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Adrants reader Martha pointed us to this Nutrecan senior dog food ad by Gomez Chica/EURO RSCG out of Medellin, Colombia. Playing on the "senior" bit, caption reads "Adults only."

Gawker put it best:


Sex sells fruit. Sex sells condoms. Sex sells magazines. Sex sells charity. Sex sells cheap clothes and pseudocool clothes. Even child sex sells cosmetics. So people are pretty cool with sex, and its selling implications. But does dog sex sell? We can only hope.

Uncute. Come on, Gomez/EURO. Sex may sell coffins and cheese, but you gotta draw the line somewhere. Last I read, the job description for "man's best friend" didn't include a deep-throat clause.

by Angela Natividad    Nov-14-08    
Topic: Brands, Campaigns, Magazine, Poster, Racy, Worst



Ogilvy Athens Causes David to Roll Over in Grave

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On par with the embarrassingly horrid Bank of America internal ballad, Ogilvy Athens has unleashed its own horror show in the form of an ode to the agency's founder.

Thankfully, the beginning of the video comes with the warning, "CAUTION: The following video clip is an amateur effort. It was produced and edited by the staff of Bold Ogilvy Athens."

Heaven help Ogilvy Athens when the agency's clients see this and begin running for the door, screaming, "OMFG! Those people are producing and editing our work?"

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by Steve Hall    Oct-23-08    
Topic: Agencies, Video, Worst



Wow. It's Everything I've Ever Wanted in a Stimulant.

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A pill that increases libido and decreases cellulite?" Let Slim Seduction -- don't you love that name? -- show you! Hit the site for Extremely Persuasive surveys, before/after shots, video testimonials and BIG RED TYPEFACES.

The ad hit me while I was reading a political and religious tirade on Dooce.com, which goes to show diet companies don't discriminate much in terms of audience. All you need to do is be female and have skin.

by Angela Natividad    Oct-22-08    
Topic: Brands, Campaigns, Online, Worst



Bulgarian Ad Objectifies Woman, Reduces Her to Pair of Melons

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Belgian born Peter Forret, who recently took a trip to Bulgaria, noticed an ad campaign for Mastika, an aphrodisiac used as an ingredient in mixed drinks or in the yogurt drink Ayran. He remarked the standard of advertising in Bulgaria appears to be far different than that of his home country, Belgium.

The print campaign employs visuals of scantily clad women foisting their curvaceous features towards the viewer. A commercial has two guys ogling a girl who passes them by on the beach and casts a shadow on the sand suggesting a figure of, shall we say, larger than normal proportions. Sadly, the commercial employs the tired, much over used male arousal tactic.

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by Steve Hall    Oct-14-08    
Topic: Campaigns, Commercials, Racy, Strange, Worst








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