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Next Cockroach You See, Shake the Raid and Think Zoo York

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Ugh. Watch some street hoods spray paint Zoo York's logo on roaches, then shower them onto people in the Manhattan business district.

And here, in a concept slightly more benign, one roach calls another a "no-good cocksucking piece of shit asshole douche."

Nice one. Gotta use it some time, possibly on one of the bustier interns. And in other news, what the fucking-fuck-FUCK?

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by Angela Natividad    Apr- 3-08   Comments (6)    Bookmark and Share     
Topic: Brands, Campaigns, Commercials, Television, Video, Worst

Google Might Axe 300 DoubleClick Jobs, Mostly Stateside, and Shafts Performics

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With its acquisition of DoubleClick finally secure, Google gets down to the more controversial part of not being evil: axing a shit-ton of jobs.

As of today Google started making with the mass lay-offs. The New York Times says it's possible 300 could go, but the GOOG ain't all bad; it's softening the blow by giving a few chumps "transitional" roles, which means you get to transition-the-hell-out after the two big ships become one.

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by Angela Natividad    Apr- 2-08   Comments ()    Bookmark and Share     
Topic: Brands, Events, Online, Worst

'Fetch' Didn't Happen. Neither Will 'Shmmom'

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The movie American Pie made the term MILF famous. You hear it everywhere. Even where you shouldn't like in kid's movies. Somehow we don't think the same will happen with the term Shmmom or Smoking Hot Minivan Mom. Yea, we know. It's a mouthful. Leave it to a local car dealer to think up this crap.

by Steve Hall    Mar-17-08   Comments (2)    Bookmark and Share     
Topic: Commercials, Strange, Worst

Chinese Wool Ad Feels Something Like Water Torture

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This ad for Heng Yuan Xiang, a wool company, pisses China off. We thought it was just the mob overreacting again, but -- having watched about half of it -- we're suddenly jam-packed with repressed rage. A great way to destroy someone's soul would be to pin their eyelids open and force them to sit through this for a little over six minutes.

The spot starts about :09 into the video, so don't be fooled by all that happy baby stuff at the beginning. Here's a positive: after one sitting, you'll feel uncomfortably familiar with all the animals in the Chinese zodiac. AND you'll have three new syllables burned forever into your brain.

by Angela Natividad    Mar- 6-08   Comments ()    Bookmark and Share     
Topic: Brands, Commercials, Television, Worst

Questions Raised Over Whether Hillary Darkened Obama's Pigment

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For all her noxious crying and whatnot, Hillary Clinton is a well-honed jungle predator. "Winning. Winning, winning, that's my measure of success -- winning," she barked recently.

Having demonstrated yesterday that she's still a viable contender for the presidency, the question arises: what does it take to win, win, win like Hillary?

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by Angela Natividad    Mar- 5-08   Comments (5)    Bookmark and Share     
Topic: Campaigns, Commercials, Political, Television, Worst

To Plea for Plight of Pigs, PETA Exploits ... Yo' Mama.

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Here's a picture from a recent PETA stunt at Covent Garden in London. (If you're wondering why it says "Moo," it's because it came from our favourite Hilton.) Campaign copy reads, "Unhappy Mother's Day for pigs! GO VEGETARIAN."

See Make the Logo Bigger exercise deductive logic: "Wouldn't momma pigs have a bad day every day?"

No need to be coherent when you've got a naked MILF on her knees in a cage. And BFD says the woman in the cage isn't just somebody's mom -- she's pregnant.

Ugh, PETA, uuuuuugh. You make us want to tear the shin off an antelope with our teeth.

by Angela Natividad    Mar- 3-08   Comments (7)    Bookmark and Share     
Topic: Cause, Guerilla, Human, Worst

Wasn't This a Side Plot in 'Mean Girls'?

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The primaries for Ohio and Texas are fast approaching. Tensions are high between Hillary and Obama. Unless Hillary scores these last two states, she's pretty much ether.

So after Hillary went all Exorcist on Obama about some slanted flyers his campaign disseminated -- pretty normal fare in a political death match -- we were like, Okay, the girl has snapped. It's over.

Then this picture of Obama wearing Somali garb surfaces. And instead of going "Uh, yeah, Obama's dad was African -- is that a problem?", camp Obama goes apeshit and accuses camp Hillary of smearing their Fearless Leader in the last dregs of this doomed pissing contest.

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by Angela Natividad    Feb-25-08   Comments (1)    Bookmark and Share     
Topic: Campaigns, Magazine, Political, Worst

Denver Cooks Omelet, Absolut Succeeds, CMO Ambushes

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- StrawberryFrog, The Wexley School for Girls, The Barbarian Group. Now we can add Omelet to the list of oddly named advertising companies.

- Hmm. It seems dumping its iconic bottle campaign was the right thing to do for Absolut which, last year, saw sales hit five millions cases, its highest ever.

- Rather than "Get some NYC Condom," Copyranter thinks New York's Department of Health condom campaign should, perhaps, read, "Get some wet, tight waxed pussy."

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by Steve Hall    Feb-19-08   Comments ()    Bookmark and Share     
Topic: Agencies, Brands, Worst

Giant Fake Boobs? Hmm, Must be A Viral

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"Please find the attached viral." Seriously? Seriously? Could that be any more 2006? Or was it 2005? Wake up people! For those still asleep, let us offer a bit of help. Repeat 300 times, slap yourself on the forehead, repeat. "A viral is not a viral until it has become a viral. Viral is a result, not an intent. Just because I call something viral does not mean it will become a viral."

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by Steve Hall    Feb-11-08   Comments (4)    Bookmark and Share     
Topic: Opinion, Video, Viral, Worst

Gatorade Dog Ad Most Baffling Super Bowl Ad Ever Created

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Gatorade really isn't cutting it with its Super Bowl efforts this year. In a spot for its G2 sport drink, Derek Jeter walks through the streets of New York as a baseball landscape digitally follows him. Like we said here, nice effects but that's about it. We said it wasn't lame but close.

After viewing this Arnell-created commercial for the company's flagship line of drinks, we can, without doubt, say this one is truly lame. For almost the entire length of the commercial, we see a dog drinking from its water bowl. We watch. We wait. We watch. We wait. There simply has to be some amazing punchline this thing's working up to. Will the dog break out in some sort of digitally-enabled, cartoonish, Gatorade-fueled dance? Will we see a loving scene between dog and man with a closing shot of man and dog expressing their love for one another while the man drinks from a bottle of Gatorade and the tagline, "Gatorade. Life is Good" is supered?

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by Steve Hall    Feb- 2-08   Comments (13)    Bookmark and Share     
Topic: Commercials, Strange, Super Bowl 2008, Worst

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