Ford Slaps Brand Enthusiasts, Returns Love With Legal Punch

bmc_calendar.jpg

While brands certainly don't want people using their products, logos and other related imagery to create products of their, own, the hammer that Ford legal dropped on the Black Mustang Club seems a bit heavy handed. Recently the club created a calendar which contained images of club members' cars photographed by the members themselves. Ford didn't take kindly to this and asked CafePress, the service the group had chosen to print the calendars, to kill the project claiming all the images in the calendar are the property of Ford...including the Black Mustang Club logo (this has been clarified in the update below. in actuality, it was CafePress which, based on past Ford trademark dealings, initially refused to print the calendar).

It's understandable that a brand would and should do everything it can to protect itself from any kind of potential negative effect but to attack a group of people who, clearly, love the product in question simply for showing their love of that product is, well, idiotic and more harmful to the brand had they done nothing at all.

more »

by Steve Hall    Jan-14-08    
Topic: Brands, Consumer Created, Specialty, Worst



Best of the Worst CES Ads Highlighted

ces-adwatch-14.jpg

Shake Well Before Use points us to Engadget's collection of the best of the worst ads seen at this week's CES conference. Predictably, one involves word play on big boobs. Check them all out here.

by Steve Hall    Jan-11-08    
Topic: Events, Poster, Worst



Alphabets & Architecture Make a Killing on Scrapped Letters

marketing_scheme.png

What do you get a monogram-happy couple for the holidays? A framed mash-up of their names!

Remember when mashing up mismatched letters was the sole domain of serial killers and passive aggressive molotov cocktail waiters? Whatever happened to those days?

by Angela Natividad    Dec-19-07    
Topic: Packaging, Worst



McDonald's Stoops to New Low With Report Card Advertising

mcdonalds_report_card.jpg

Hey kids! Guess what? If you study hard and get good grades, guess what you'll get? No, not a college scholarship, sillys. That would be too boring. No, if you get good grades on your report card, you'll get a Happy Meal coupon on the card that you can use to get fat...uh...have a free lunch.

Yea, people, you read that right. In-school advertising's idiocy has spread to report cards. Yes, report cards. For covering the paltry $1,600 printing cost of Seminole County Florida's 2007-2008 report cards, McDonald's was able to place the coupon on the report cards of kids who received all A's and B's. Yes, you also read that right. Only smart kids are allowed to get fat.

more »

by Steve Hall    Dec- 6-07    
Topic: Brands, Opinion, Specialty, Worst



Chevy, Hulu, WTF?

chevy_icecream.png

For reasons having mainly to do with the writers strike, which is slowly sucking all the life and vigor out of TV (even online TV!), we ended up watching The Breakfast Club on Hulu last night.

We're not really sure what in hell Hulu is doing. We heard somewhere that they're trying to make their ads more intuitive and more in line with the online viewing experience. So tell us why the entire fucking film was jam-packed with the same mind-numbing ad for Chevy hybrid SUVs.

In said ad, unfortunate users witness the creation of an ice cream sundae. And it's ugly and horrifying. Everything from the elevator music, to the pallid vanilla, to the badly-poured chocolate, to the artificial whipping cream, filled us with glorious disdain for everything Chevy. (Especially the Lumina.) And, somehow, John Hughes, too.

by Angela Natividad    Dec- 3-07    
Topic: Online, Worst



Ad for Tancredo Perpetuates Fear and Loathing of Alien-Kind

tom_tancredo.png

Gotta love a politician who points a derisive finger at "aliens" that molest our hallowed borders and threaten the American dream (taking our jobs! Terrorizing innocent people worldwide!).

"Because someone needs to say it." You said it all right, Tom. You said it like the fucking Red Scare.

by Angela Natividad    Nov-19-07    
Topic: Campaigns, Commercials, Social, Worst



Firebrand Goes Beta, Still Leaves Us Flummoxed

firebrand_beta.jpg

Maybe we're stupid. Maybe we're dumb. Maybe we're old school but we simply can't understand why the creators of Firebrand believe it will amount to anything more than a great resource for the ad community to see each other's commercials. Really. Do you know anyone outside of advertising that would actively seek out a website or a cable channel to view commercials, the very thing they are so blissfully skipping with their DVRs? Please. Tell us. We want to meet one of these gluttons for punishment.

more »

by Steve Hall    Nov-13-07    
Topic: Cable, Commercials, Online, Worst



Advertising's Old-School Tonnage Model Irks Reader

toyota-logo.jpg

An Adrants reader has some pleading words for those behind the Toyota media buy. "Can't Toyota come up with another commercial to rotate with that stupid 'ran out of gas' ad with the girl laughing at her date? Every day every channel, I'm over it."

Can't the ad industry come up with another method of advertising than the old school tonnage model? Aren't we past that yet? Are we still dumb enough to think people want to see the same crap over and over again? Aren't we smart enough to realize this is chance to go to the client and ask for more money to produce a new commercial every one (except this guy, apparently) will skip over with their DVRs? Aren't we aware the consumer has been burned out since the turn of the century? Aren't we smart enough to come up with something better? Aren't we?

by Steve Hall    Oct-31-07    
Topic: Agencies, Television, Worst



Disney Sponsors...Uh...Webcam Strippers?

yikers_disney_andrea.jpg

Adrants reader Steve from Brand Canada Blog tips us to yet another contextual/text advertising oddity. Squeaky clean Disney site Disney Family has found itself hovering over a video of the stunningly curvaceous and undeniably hot "Andrea" as she fondles her (clothed) breasts, removes her shorts and tantalizingly plays with her thong while swinging her impossibly perfect booty in front of her webcam for horny guys to admire.

While we're sure guys who occasionally get horny and occasionally view racy webcam videos are also be fine, upstanding students, professionals, parents and role models, we're thinking this isn't exactly the mood Disney was hoping its potential target audience would be in when viewing its family-focused ads. After all, moods like horny tend to distract people quite a bit from just about everything except matters directly in hand. A captive audience for sure but captivated by something entirely other than an annoying text ad. Besides, thoughts of family fun aren't likely to be top of mind at this particular moment.

more »

by Steve Hall    Oct-30-07    
Topic: Brands, Online, Racy, Worst



NBC Bitch-Slaps 'Heroes' Viewers With In-Program Ad

american_heroes.jpg

So last night, we're three quarters through yet another now shitty episode of the once-brilliant Heroes and what do we see a few minutes after a commercial break? No, not one of those banners that promotes some new show that will likely suck or some news tease that will make it impossible for us not to "stay tuned for more" at 11. No, we see a big black banner fill the bottom fourth of the screen touting the new Denzel Washington, Russel Crowe movie American Gangster. WTF?

So this is what it's come to, people. The nets aren't going to take any more of our ad skipping shit and they're now going to bombard us not only with annoying in-program promotions but with ,annoying, unskippable in-program ad banners. Apparently taking a cue from YouTube's video advertising efforts, NBC is going to get is ad revenue no matter what it takes.

While we can't fault a media company for protecting its revenue stream, it's beginning to reach the point of insanity. Watching a show recorded on a DVR is now going to be just as annoying as watching one live with commercials. Maybe worse. With old-school commercials, at least you could miss the ads by getting up to take a piss or grabbing something out of the fridge. No longer. And this isn't the last (and likely it's not the first) we'll see of these DVR-fighting tactics. Protecting that revenue stream is a very powerful motivator.

Sorry, we didn't get an actual screenshot of the banner.

by Steve Hall    Oct-30-07    
Topic: Television, Trends and Culture, Worst










Featured FREE Resource: