Hypocrisy + Idiocy = Candies Safe Sex PSA

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We must say, we have to agree with AgencySpy on this one. OMG! Did we just say that? Yes we did. Why? Because we hate the new Bristol Palin/The Situation PSA from the Candies Foundation touting safe sex.

Upon watching this commercial, AgencySpy wrote, "After watching this, I want to punch my computer in the face, hop on a plane, punch the fucking Situation in the face, hop on another plane, punch Palin in the face, then shoot myself in the face so I never have to experience this monstrosity again."

It's that bad. It really is. It's hypocritical. It's poorly written. It's poorly acted. It's inane. It's painful to watch. Seriously, don't even bother to watch it. If you do, you'll hate yourself for the rest of the day. You have been warned.

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by Steve Hall    Nov-17-10    
Topic: Cause, Worst



'Days of Our Lives' Riddled With Horrific Product Placement

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The Denver Egoist gathered up a few product placement clips from the soap Days of Our Lives. We have to say, these placements are the most heavy-handed, in-your-face, horrifically written product placements in existence.

Seriously? The brand and the writers couldn't have worked together to come up with a more subtle and effective placement? These placements literally transform the daily drama into a full on commercial. And a really bad one at that.

Granted, the writing on soaps sucks so perhaps expecting a well crafted product placement is asking too much but an illiterate imbecile could have come up with a better solution than the writers of these disasters did.

Some of the worst advertising we've ever seen.

by Steve Hall    Nov-16-10    
Topic: Product Placement, Worst



Women Imprisoned for Wearing Dangerously Sexy Lingerie

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Here's a really, really...REALLY bad lingerie ad but since out charter requires us to cover any and all use of sex to sell, we are obligated to share this drivel with you. You can just hear the thought process of the concepting session for this ad: "Dude, let's riff off the women in prison thing. It will be so hot!"

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by Steve Hall    Nov-15-10    
Topic: Commercials, Racy, Worst



Gap Returns to Original Logo

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Backpedaling from one of the biggest marketing gaffs in recent history, Gap, following overwhelming public pressure, has, unsurprisingly, announced it will box it's new logo and return to the original design. Announced last week, the new logo, designed by Laird & Partners, was roundly mocked by the design community, especially when the brand asked designers to "crowdsource" new ideas (un-related to the new logo the brand insists) for free.

A statement on the brand's Facebook page now reads, "Ok. We've heard loud and clear that you don't like the new logo. We've learned a lot from the feedback. We only want what's best for the brand and our customers. So instead of crowdsourcing, we're bringing back the Blue Box tonight."

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by Steve Hall    Oct-11-10    
Topic: Brands, Opinion, Worst



Benjamin Moore Offers Freedom, Simplicity and...Um...Versality?

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Unless you can find the word "versality" in the dictionary, it looks like a Benjamin Moore POP suffered a proofreading oversight. Writing on Dumb As A Blog, Susie Felber wrote, "What is Benjamin Moore's marketing department on? And do they need a new copywriter? 'Cause I am available." Well, BM, give Susie a call because it seems you need a better copywriter. Or at least a proofreader.

by Steve Hall    Oct- 4-10    
Topic: Point of Purchase, Worst



9/11 Memorialized With...Lottery Balls

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Over the weekend, 9/11 memorials were held across the nation. In New York, one such memorial was held at at City Hall Park. Organized by inventors Steven Brandstetter and James Devlin of J&S Gaming, the event featured the pair's Lottery Ball Characters which were turned into life sized costumes to represent the likeness of a police officer and a fireman.

According to the press release, the purpose of the rally was to "pay tribute to the men and women who put their lives on the line on a daily basis to protect and serve our communities." Brandsetter and Devlin put the rally together with the consent of retired NYPD police officer Stan Jefferson who was reportedly forced into retirement because of an illness he contracted while working at Ground Zero.

Apparently, the government isn't doing all it can do and the rally aimed to bring that to the attention of the public.

The campaign also brought something else to light. The sad fact some people are so lacking in the common sense department, they have no idea when something grotesquely oversteps the line of acceptability. To diminish the lives of those lost during 9/11 to a couple of stupid lottery characters - as if the event were sponsored by Tony the Tiger or something - is deplorable, inexcusable and plain idiotic.

That is all.

by Steve Hall    Sep-13-10    
Topic: Cause, Guerilla, Opinion, Worst



Idiotic 'Rename Crowdsourcing' Project Down to 12 Finalists

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In the It's So Stupid It Could Only Happen in Advertising category, we have an update on GeniusRocket and 99 Designs' attempt to rename crowdsourcing. The effort to do so was launched back in May. It was stupid then and it's stupid now.

Whether a proponent crowdsourcing or not, the process already has a name and its a perfectly good one. This renaming project just reeks of late 90's high tech companies which, over and over, just made up new names for categories they wanted to own hoping they would stick. OK, so some terms did stick but renaming a category isn't something you take on lightly. And not for a stupid $1,000 prize.

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by Steve Hall    Jul-28-10    
Topic: Opinion, Worst



Nokia Outted As Purveyor of Plagiarism in Cannes Video Contest Scandal

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Here is a personal statement sent to us from Jemma Lyon, the woman who was accused of plagiarism for submitting what appeared to be a direct copy of a previous video created by Will Tribble. We covered the story originally here. As it turns out, Nokia is said to have sent a rep to help Jemma Lyons shoot her video submission for the contest. According to Lyons, the rep used Tribble's video as a template and told the actors to simply do what they saw the actors do in Tribble's video.

If anyone's to be accused of plagiarism here, it is Nokia. If Lyons claim is true, there is simply nothing Nokia can say to explain this away. Nothing at all. There's been some very bad social media moves over the past few years but this one, by far, will go down as one of the most egregious.

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by Steve Hall    Jun-26-10    
Topic: Brands, Opinion, Promotions, Video, Worst



Ogilvy Mexico Gets Grand Prix Yanked For Double Entry

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Sadly confirming there are many in this industry who continue to lie, cheat, steal and bend the rules for their own gain, The Cannes Press Grand Prix winner, Ogilvy Mexico for Mattel Scrabble, was disqualified by the jury because it was discovered the campaign had been entered previously. Malicious maneuver or innocent mistake is unclear at this point. Gold winner Almap BBDO for Billboard Magazine has been elevated from Gold to Grand Prix.

Is it any wonder the public still ranks us right up there with car salesmen when it comes to honesty and integrity?

UPDATE: And unsurprisingly, two other double dippers have been discovered; one from the very winner of this Grand Prix, Almap BBDO.

by Steve Hall    Jun-23-10    
Topic: Industry Events, Worst



Volvo (Very Poorly) Partners With Twilight Movie Saga

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This is, by far, the worst car commercial brand partnership ever. Suburban yuppie-mobile Volvo and teen/tween sensation Twilight Eclipse. Yea. Seriously. It's as if someone placed a Jack and Jill Went over the Hill soundtrack on top of a Rob Zombie movie. Yea, it's that's odd.

OK, so yea, the Twilight character's parents might drive a Volvo but just watch this commercial and marvel at how bad the pairing is. Actually, it's the comparison between raging hormonal desire, lust, love...and a piece of metal. OK, so yea, we equate emotion to automobiles all the time but just watch this ad and watch how bad the pairing is. Yea, we wrote that twice. Because this commercial is twice as bad as any car commercial we've seen in a long time.

We blame Arnold, EuroRSCG 4D.

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by Steve Hall    Jun-22-10    
Topic: Commercials, Creative Commentary, Opinion, Worst










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