Here's one of the Doritos Crash the Super Bowl XLIV commercials. Called The Smackout, it's predictably idiotic. You know the concept. Girlfriends sit by while boyfriends perform stupid stunts as if they were five year old
retards bullies on the playground during recess. No wait, five year olds aren't stupid, they're just young and inexperienced. When 30 year old guys do this sort of thing, it becomes clear why America trails the rest of the world in IQ.
This commercial's only redeeming quality? Cleavage.
Oh look! Just in time to counteract all the hoopla over the Shiny Suds "rape scenario" fiasco. Tit for tat as they say. If you believe the woman in the Method Shiny Suds commercial was somehow being sexually assaulted by those leering, dirty-minded bubbles, you'll definitely relate to the horrific plight of the man in this Orangina commercial who is verbally taunted, assaulted with a whip and forced to strip while he fears for his life.
Oh the horror of it all! The insensitivity to the plight of men! Reducing a man to nothing more than a caged plaything! How dare Orangina portray men as sexual objects for S&M-fixated women! It's as if sexually assaulting men is an acceptable form of behavior! Good God. What has this world come to?
What? No cause group outrage over this one?
Oh please. Seriously? It's one thing to groove to a song while driving. But to film it as if it's the coolest thing in the world is just an indication of your inanely idiotic stupidity. Rather, the idiocy of the ad agency that came up with this crap for What UR Missing, some kind of car audio retailer.
And a website with horizontal navigation??? And a store locator that doesn't work? And a contact email URL that's parked? And the most ridiculously fake YouTube video description ever written? And in case the creator's realize how stupid this is, we'll share the description with you here:
"Check it out, we were cruisin around the other day and we were sitting at a stop light when all these people in their cars were dancing to a song by of Montreal called Suffer for Fashion (www.polyvinylrecords.com). It was wild; almost like we were in the Twilight Zone! My buddy grabbed his camcorder so we could shoot it because no one would have believed it if we told them. It was crazy. You gotta see this. www.whatURmissin.com"
In the latest version of its iPhone-bashing commercials, McGarryBowen compares the Verizon Google Droid phone to a robot. A robot that crushes rocks. A robot that punches holes walls. Why? Because we don't need smart phones. We need robot phones. Why? Because robot phones do.
So...the Droid is an un-smart, idiotic brute that can kick ass and take names? Is that really what we want in a phone?
This ad is so far off the mark it falls into comical territory. The comparison to a rock crushing robot is absurd. Phones don't need to crush rock. They need to smartly do digital things with ease. Kinda like this thing from Apple called the iPhone. Heard of it?
"Not only am I a terrible copywriter but my client actually approved this shit." That's the apparent confession of a DeVito Verdi New York creative during a Copywriters Anonymous meeting earlier this week. The copywriter was referring to recent television commercial created for client Meijer, a Midwest-based retailer. You can view the disaster here.
But that's not what we're really talking about here. The retailer recently launched a Halloween promotion that, OMG, lets you make a video of yourself wearing a Halloween mask! It's really easy. Here's what you do.
1. Fire up your webcam (Oops, don't have one)
2. Go to http://meijerhalloween.com and oops. You have to give Adobe Flash Player permission to access your webcam and microphone which you don't have. No worries, we'll just check it out anyway.
3. Click Allow and oops. "Total Immersion D'Fusion Web Plug-in Installation Required." Say what? Never heard of that. (Why do we need yet another plug in when Flash would have worked just fine?)
4. Throw your hands up and download the plug in anyway.
6. View screen as it reload and, again, tells you, "Total Immersion D'Fusion Web Plug-in Installation Required." (Um, say what? We already did that.)
7. Oh wait. Note onscreen verbiage, "You have to manually launch it."
8. Proceed to waste more time digging around your hard drive to find out where exactly that weird ass plug in downloaded to.
9. Give up and move on with your day.
And if you're the one reviewing this less than wonderful Halloween promotion:
10. Feel sorry for the creator who sent you the work and link to what one of these video creations would look like.
11. View the video and, again, feel sorry for the person who sent you this work because you know them.
12. Don't publicly out them because your not a dick and don't want to hurt their feelings by telling them this is one of the lamest pieces of shit you've reviewed in a long time.
13. Have second thoughts about mentioning this at all.
14. Then click the Publish button. Because it's your job.
OMFG. This has to be the worst "viral" ever created. It's filled with repetitive fake laughter, an overly long lead up and a painfully lame conclusion. It's like a bunch of 13 year old boys got together to film what they thought would be a funny joke on a friend. So stupid. So idiotic. Such a waste of time...and, unfortunately, some marketers money.
We can't blame 7thChamber for this. They're just seeding it.
Dude! Dude! Dude! Thinkpad! Dude! Bees! Dude! Thinkpad! Fly! It's moving! Dude! It's lifting! Dude! Whoa! Dude! Oh My God! Dude! Dude! Dude! Thinkpad! Dude! Fly! Bees! Dude! Dude! Dude!
Wanna watch the world's worst Mad Men promo/spoof? Well, here it is courtesy of Landline TV. We have no idea what they're trying to accomplish with this :60 riff on the AMC series but one thing's clear. It's bad. Really bad.
Can we just leave Mad Men alone and stop obsessing over it. Perhaps enjoy it rather than continuously mock it as if we, the ad industry, are the only people who enjoy the show?
We dug the gimmick this time. And this time. And this time and this time. But this is one saunter-through-time too many.* And we're not standing for it!
Especially for a product like sexier incontinence underpants.
Taking a break from its role as ad land's mouthpiece for the American adolescent's collective wet dream, Levi's partnered with Break to bring forth "Stories of a New America."
This is supposed to be the more relatable version of its frontiersy-sounding "Go forth" campaign. Hit a point on a rust-coloured US map to watch, oddly enough, mockumentaries of American pastimes.
There's currently only one pinpoint, a video for the "Manhattan Beach Six Man Volleyball Tournament." Composed of co-ed teams playing volleyball in costume, the California (?) based pseudo-event is supported by inspired quotes like "this is the one setting where people can get away with wearing as least as possible."
And of course you have guys dressed like Smurfs. Just think of the whole thing as a less interesting version of ING's Bay to Breakers, populated with characters from The Hills.