Pasty White Chicks and Desperate Virgins Need Vacation.

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Hyatt's running a sweepstakes called The Big Welcome, where you can win a bunch of free nights in Unspeakably Awesome parts of the world.

That's cool and all, but the effort's being promoted with two wristslash-worthy attempts at irony.

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by Angela Natividad    Apr- 6-09    
Topic: Brands, Campaigns, Online, Worst



Yawn...Tom Cruise...Risky Business...Guitar Hero...Yawn

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Oh please. Can we finally put that Tom Cruise Risky Business scene out of its misery? A moratorium, please? I mean seriously. Is there no creativity left? Do we have to keep riffing off famous movies scenes and other things until they've been so defiled they aren't worth riffing off any more? Please. Make it stop

by Steve Hall    Mar-30-09    
Topic: Commercials, Worst



Oh Look! It's the First Ever Customizable Video Clip!

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Come on! Do people even bother to do the tiniest bit of research be fore making a first, best only claim? Apparently not. Even our sieve of a brain could come up with an example of what Woo Agency, here, claims to be a first.

The agency has just launched the "world's first customizable video clip" which allows people to...wait for it...place an image of their face in a Matisyahu video. Oh really? Seriously? Dudes, customizable video has been around for EVAR!

Even without doing research, the simplicity of this would have at least casued you to thing, "Damn, this has to have been done before.," right

by Steve Hall    Mar-24-09    
Topic: Video, Worst



Royal Caribbean Gives VIP Status to Gushy Reviewers; Gets Spanked by Blogosphere

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Okay. Let's nail this down once and for all: DO NOT start a lavish, perks-heavy club of people -- in this case, Royal Caribbeans' "Royal Champions" -- whose objective is to plug your company hither and yon without revealing affiliation.

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by Angela Natividad    Mar-19-09    
Topic: Brands, Online, Social, Worst



Helpful Blogger + Brand Idiocy = Social Media Disaster

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Oh wait. Didn't we just write that headline? Here we go again. Or is it "there you go again?" I can never remember what that Reagan dude used to say all the time. Anyway, here's the deal.

In a blog post, Jason Roe pointed out a fluke on the Ryanair website that made it possible for someone to book a flight and not be charged for it. He didn't actually book a free flight but he wanted the error to be made know.

How did Ryanair react? As if a Mastercard blowjob ad, pricelessly:

10. Ryanair Staff #1 Says:
February 19th, 2009 at 5:25 pm

jason!
you're an idiot and a liar!! fact is!
you've opened one session then another and requested a page meant for a different session, you are so stupid you dont even know how you did it! you dont get a free flight, there is no dynamic data to render which is prob why you got 0.00. what self respecting developer uses a crappy CMS such as word press anyway AND puts they're mobile ph number online, i suppose even a prank call is better than nothing on a lonely sat evening!!

Sweet, huh? But it gets worse. Upon confirmation the above comment did, in fact, come from a Ryanair employee, Ryanair spokesman Stephen McNamara said:

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by Steve Hall    Feb-24-09    
Topic: Social, Strange, Weblogs, Worst



FOX Slams CNN and MSNBC With Ratings Asterisk Ad

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Now we all know television ratings are complete bullshit but that has never stopped media outlets from hyping them one day and complaining about them the next. So it is without surprise the bitchiness continues to escalate as evidenced by this FOX News trade ad which touts its seven year lead with adults 25-54 while, at the same time, calling CNN and MSNBC pathetic, lame and half-baked.

The full copy in the ad reads, "* This would be where CNN & MSNBC use an asterisk in their ads to point out some half-baked on-time statistic to prove that somebody stumbled across their channels giving them a temporary spike in the ratings, which they would tout as unprecedented, earth-shattering and monumental. It's actually pathetic since we all know if they massage their statistics long enough, they can come up with something to make their lame point. But deep in their little hearts, even they know that FOX News is number one in cable and has beem for years."

Seriously. This from an actual television station. Did the entire television industry just turn into a bunch of five year olds fighting in a sandbox?

by Steve Hall    Feb-19-09    
Topic: Strange, Television, Worst



Tweets Go Black to Protest NZ's 'Guilt Upon Accusation' Law

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Avatars on Twitter are going ominously black to protest a new law, Section 92A, that's been passed in New Zealand.

After the 28th, users can get their lifelines internet disconnected "based on accusations of copyright infringement without a trial and without any evidence held up to court scrutiny." Because of the unveiled creepiness of that language, the law's been dubbed "Guilty Upon Accusation."

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by Angela Natividad    Feb-17-09    
Topic: Campaigns, Cause, Online, Social, Worst



Misguided Intent + Lawyers = Social Media Disaster

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Didn't we just go though this with Google or something? Facebook's TOS has been revised to state, basically, they own all your content forever and ever and they can do anything they want with it forever and ever. From the TOS:

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by Steve Hall    Feb-16-09    
Topic: Policy, Social, Worst



If It Doesn't Seem Very Bright, That's Because It's Not.

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Then again, LA Gear has never been the sharpest tool in the marketer shed.

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by Angela Natividad    Feb-12-09    
Topic: Brands, Campaigns, Guerilla, Online, Video, Worst



Ain't No One Buyin' A Pizza Pop After Viewing These Commercials

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We're quite sure most people would agree the general purpose of a commercial is to get people to buy something. After viewing these four commercials from Cossette Communications Toronto for Pillsbury Pizza Pops, we're also quite sure the last thing anyone would want to do is go out and buy a Pillsbury Pizza Pop.

If there were ever a more disgusting way to represent the appetizing qualities of a food item, we are at a loss to think of anything.

Robot. Monkeys. Deer. Karate.

OK, we'll admit they're kinda funny. Still.

by Steve Hall    Jan-20-09    
Topic: Commercials, Strange, Worst







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