The Adrants Media Kit
For immediate information on advertising opportunities, contact Justin Martin at Watershed Publishing here or call 406-371-5687. Otherwise, read on.
The Source For Ahead-of-the-Curve Advertising Strategists
With a continually updated website and daily email newsletter, Adrants provides marketing and advertising news, opinion and feature commentary. Written by former industry practitioners, it provides insightful, informed no-holds-barred commentary on the state of advertising and media. Over 90 percent of Adrants editorial is original in that it eminates from a press release, a tip or journalistic investgation and covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, social media, useful industry research and the examination of the industry’s shift from old paradigms to new. Readers are actively involved in mainstream advertising, both online and traditional, but are also leading edge thinkers and trend makers - early adopters of pre-bell curve marketing practices that will become the standard of tomorrow.
Active Reader Involvement
Because Adrants provides a comment/discussion system through which readers can interact with published content, readers are actively involved with the site visiting not only to consume content but to provide it as well. Readers are passionate in their participation and look to comments as an integral component of the site's content.
How This Benefits Advertisers
Readers depend on Adrants to keep them ahead of the curve, to keep pace with the fast changing advertising landscape, to glean insight beneficial to the practical application of leading edge advertising strategies and to actively participate in the editorial. They expect Adrants content to help guide them through today's dynamic times in the advertising industry. Readers are fearlessly loyal, vocal in their on-site participation and voraciously hungry for the site’s forward thinking, envelope-pushing, yet common sense approach to news and commentary.
Advertisers who align themselves with Adrants and its voice will engender trust and respect among prospects and customers actively involved in the industry and eager to do business with companies which mirror their own desire to lead the curve.
Adrants Reaches The Advertising Industry Full Circle
Adrants reaches advertising practitioners from all sides, whether they work in corporate marketing on the client side, in an ad agency of in a media company. Representative company’s include:
Marketers:Disney, GM, Toshiba, TicketMaster, Citigroup, Samsung, Coors, ePrize, Giorgio Armani, IBM, iVillage, Motorola, Levis, Blockbuster, Toyota, Verizon, Random House, Target, Prudential Financial, Deutsche Bank, Star TV, Liberty Mutual Group, Circuit City, Virgin Mobile, Nike, Elizabeth Arden, Purina, Killington, Samsung, Unilever, Creative Artists Agency, Loreal, McDonald's, Reebok, She Finds, Morgan Stanley, Sony, Bell South, Bank of America, Procter & Gamble, Hyatt-Regency, Lands End, Paramount, Vodafone, DirecTV, Nestle, Xerox, Aquent, and SBC Communications.
Agencies: STrawberryFrog, Crispin Porter + Bogusky, Duval, Deep Focus, Zugara, The Martin Agency, Avenue A, Grey, Organic, Urban Advertising, Modernista, Duffy & Shanley, Euro RSCG, Initiative Media, Ogilvey & Mather, Tracy Locke, Campbell-Ewald, BBH, Doremus, Goodby Silverstein & Partners, McCann, FCB, Dentsu, Starcom, Deutsch, DDB, Leo Burnett, Leo Burnett PR, Fleishman, GSD & M, Rapp Collins, Zentropy Partners, Starcom IP, Hill Holliday, Zenith Optimedia, Cake Media, JWT, Carat Interactive, Tribal DDB, BBDO, Hal Riney, Saatchi, Digitas, Publicis, Ketchum, Carat, PGR Media, StarLink, SMG, Mullen, On to One Interactive, TBWA/Chiat Day, and Arnold.
Media: AdWeek, Ad Age, MediaPost, CBS MarketWatch, Advertising.com, Google, E! Entertainment, COX, Gawker, The Sporting News, iCrossing, Expedia, Bon Appettit, Atlas DMT, BrandWeek, Eyeblaster, Time Inc., Knight Ridder, VH1, Jupiter Research, Financial Times, Weider Publishing, Fairchild Publications, Time Inc., WINS, Return Path, WeatherBug, eMarketer, CBS, MTV, Smart Money, MSNBC, ABC, NBC, ESPN, The WB, Razor, Rolling Stone, Fast Company, TribalFusion, The L Magazine, Newspapers First, VNU, Claria, Clear Channel, Harte Hanks, Outdoor Vision, Ad Knowledge, Unicast, Hearst, and the New York Times.
Audience Characteristics
Adrants readers represent a full mix of experience from junior to senior to everything in between. Years of experience:
Though actively involved in all forms of advertising, the audience is heavily involved with new media, promotional and direct response media. Media involvement:
Readers are at the highest levels of brand management (70% hold management level or higher titles including 12% CEOs) - in control of their brands, the image their brand carries, the voice it speaks to the consumer and the money it takes to do so. Areas of responsibility:
Readers are active purchasers of advertising services such as research, freelance creative, email marketing, photography, search engine marketing and rich media. Purchase involvement:
Advertising Budget Control
The vast majority of Adrants readers have control over the advertising and marketing budgets they manage. If they aren't in complete control of the budget, then they're charged with the responsibilty of making budget recommendations to those who are.
An Exclusive Audience
Adrants offers advertisers and exclusive audience untapped by other trade advertising publications. The readership is loyal with 94% reading Adrants every day. Receive and read:
Adrants Provides Multiple Forms of Content
Top News: Short stories covering the industry's daily news including first hand reports and aggregated news.
Sideline News: Quick summaries and pointers to other sources of important industry news.
Comments: Comments to articles are an integral component of the site's content.
Archival Content: The ad industry in one place. Each item is filed under easily searchable categories for instant retrieval.
Jobs: Career advice and job listings specific to the advertising business from Talent Zoo provide readers up to date employment resources.
Portfolios: In partnership with Portfolios.com, Adrants provides readers an easy to search database of creative portfolios. Creatives can also use the service to upload their own portfolios.
Social Network and Forum: The Adrants Network is a business network and forum providing readers with an environment to interact with industry professionals, discuss topics, post events and query members with polls.
Advertorials: The paid AdverPost placement offers readers insightful, informative information while providing the advertiser an expanded format through which to promote product and service in detail. Many readers have gone out of their way to praise the unit's value.
Circulation
Adrants has over 450,000 unique user sessions each month and is has become one of the most widely read trade publications in the advertising industry. It offers what advertisers want: an active and participatory medium filled with advertising professionals looking to advertisers for products and services that can improve their own businesses.
The Adrants Daily is a well read newsletter (85 percent open rate within the first two hours of sending) reaching over 15,500 advertising executives Monday through Friday
|
Total Sessions |
466,618 |
|
Total Pageviews |
789,430 |
|
Unique Visitors |
390,329 |
|
Average Sessions Per Day |
14,140 |
|
Average Pageviews Per Day |
23,922 |
|
Average Pageviews Per Session |
2.15 |
|
Average Length of Session |
05:53 |
- Data from Urchin.
Ad Units
Adrants offers three high impact ad units, the top of page Leaderboard (728x90), two skyscraper positions, and an in-content rectangle (336x280) placed between stories.
Text ads (70 words plus headline and logo) are placed in the right-hand column as well as between stories in the center column.
Creative Sizes and Specifications
Adrants very carefully monitors its reader experience. Ads with too many flashing parts or other elements that readers may find annoying – determined at the sole discretion of Adrants’s Publisher – will be rejected. All ads must run for five or fewer loops. Ads shown on this page are not to scale.
AdverPostThe AdverPost is an advertorial unit that varies in length. It is written by the editors of Adrants and submitted to client for approval. The unit is meant to read like a news story and not an ad so copy style will be very different than typical paid text ads. The ad will appear in the format of Adrants news stories but be marked as a paid advertisement. The AdverPost can contain an image of not more that 150px in width. Examples can be seen here.
Leaderboard728 X 90, <24K
|
Wide Skyscraper
160 X 600 <24K 
|
In-Line Rectangle
336 X 280 <22K 
|
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Text Ad Size depends on column width and text length Headline: 32 characters Body copy: Max 70 words Maximum of one exclamation point Graphic size maximum: 150 X 200 |
Adrants accepts third party serving, although it offers ad serving and tracking free of charge. Adrants also accepts Flash and other rich media forms. Flash ads must have destination URLs hard coded into Flash file.
Contact Information
For more information, contact our sales representative:
Justin Martin, Watershed Publishing, at 406-371-5687
Email us here
Adrants Accolades
For 2006, Adrants was awarded the Advertising Standard of Excellence, Blog Standard of Excellence and Marketing Standard of Excellence by the Web marketing Association's WebAwards. Kudos goes to Komra Moriko of Design-4-Results, the designer of Adtants
In July 2006, Adrants was awarded best advertising blog by MarketingSherpa in a survey of it's 100,000 readers. MarketingSherpa commented, "Does sex sell? We've seen data that it can depress ad campaign results. However, obviously it doesn’t hurt you as a blogger in the world of advertising. Steve Hall, known for witty commentary combined with ad photos of scantily clad young women, has obviously captured the hearts of advertising execs." Well, we don't always post photos of scantily clad young women. Sometimes we actually show ads.
In a November 16, 2005 Wall Street Journal article, "What the In-Crowd Knows: From Hollywood to Wall Street, Our Guide to the Blogs Insiders Read to Stay Current." Adrants was named, "one of the best ways to keep up on Madison Avenue's ups and downs. Published by Steve Hall, a former ad-agency employee, Adrants covers topics ranging from urinal advertising to the news of the day, all with a bemused tone. The site also provides links to breaking-news stories featured by other Web publications. John Osborn, president and chief executive of the New York office of Omnicom Group's BBDO Worldwide, is a fan."
In the January 2006 issue of MediPost's MEDIA magazine, Adrants was named a favorite blog. "Written by marketing expert Steve Hall, this blog ranks as one of the superpowers, lauded by Forbes, Advertising Age, and the Wall Street Journal. Hall sets the tone with a kitschy martini glass in the banner and cheeky posts, and offers brief, savvy hits on innovative campaigns, industry news and research, and a little dish. You always feel like you've learned something, and that it was fun. Hall also collects weird marketing arcana - like the fact that Clark, Texas, changed its name to "Dish" in exchange for free cable."
Fast Company, in its April 2005 issue, named
Adrants the number one advertising blog on its Best Blog list,
writing, "Reading Adrants is like eating your vegetables and
getting dessert, too: Posts include summaries of in-depth
consumer privacy studies, comments on new ad spots, and Ashlee
Simpson gossip. It's opinionated, smart, frequently updated, and
often sexed up -- just as you'd expect from an insider."
In its 2004 Book of Tens, Ad Age named Adrants the number one
"Website You Should Bookmark." Topping Gawker, Drudge, even
Google News, we applaud Ad Age's recognition of our unique
approach to marketing and advertising news coverage.
Adrants was named
"best individual weblog on general marketing and advertising
topics" by industry publisher MarketingSherpa for 2004. In 2005,
Adrants was named runner-up
in the category. The annual survey is conducted across
MarketingSherpa's 170,000 readership with over 2,000 readers
participating in the 2005 study which examined and voted on 52
nominated blogs.
Up against some stiff competition from AdWeek's AdFreak and AOL's AdJab, Adrants won the 2006 Battle of the Ad Blogs contest hosted by Adland.
Adrants was named a Feedster 2005 Feed of the Year: "Adrants takes a cliche subject- dissing mass media advertising, and treats it with humor and not too much of an excess of snideness. Notice I said not too much. After all, you gotta admit, advertising in the mass media is worth at least a fair amount of 'tude."
"I admit that I have a love/hate relationship with the Adrants. Their MO is to out-snark the snarkiest of marketers, but the unsettling thing is that Adrants is usually right."
"The ad—we’re almost sorta hip—rants blog."
"If your interest is advertising, why wait weeks for a worthwhile AP story when you can get it daily - and better - from Adrants?"
- George Simpson, MediaPost
"Adrants has has attained a certain level of "hip-ness". Terrific combination of dry humor and pertinent information. Makes for a great daily read."
- Richard J. Botto, CEO/Publisher, Razor Magazine
"Why would you passively absorb the ubiquitous inanity known as advertising when you could blog about it? Steve Hall pulls together the questionable, the absurd, the new and the noteworthy found floating around in the commercial media and shares the love over at Adrants. For someone who's in the business, he ain't afraid to pull his punches."
- Veer
"...a hip, cutting-edge, slightly salacious view of marketing that emphasizes viral marketing and other alternatives."
- Terry Heaton, Donata Communications
On the Adrants Network:
"I have to admit that the level of conversation and discourse has blown me away. In this day and age, with so much clutter and self-serving crap, Adrants is one of the most refreshing and stimulating resources to tap into. There are many reasons for this...give Adrants a whirl; you won't regret it."
- Joe Jaffee, Consultant and author of iMediaConnection's Jaffe Juice
"One of the most comprehensive advertising blogs I've come across is Steve Hall's Adrants page. Hall maintains a regularly updated, well-designed site. On the left side of his blog you'll find commentary on recent advertising-related news stories, while in the right-hand column, Hall has compiled an extensive list of links to advertising related news sites, industry resources, and other advertising bloggers."
Adrants by Steve Hall is beloved by trendwatchers
"Let me tell you, it rocks!"
- Bitter from The Bitch Girls
"I gotta tell you that you're about the best commentator on the biz that I know -- even better than Stuart Elliott, who is the top advertising writer in my view."
- Mark Smyka, Canadian Advertising Journalist
"It's not porn - I'm boning up on the ad industry!"
- David Berkowitz, eMarketer
"What’s nice about adrants is the fact that most entries
are short, crisp and devoid of advertising jargon - so even a
laymanperson can enjoy the post. And most posts are
accompanied by visual images which make the task of comprehension
so much easier. The design is also very neat and uncluttered
which is pretty rare in today’s blogosphere..."
- Jivha - The Tongue
Adrants has also been noted, in good company we might add, as the genesis of other weblogs:
"We've been inspired by the likes of Mediabistro, Gawker, Adrants, Us Weekly, W, Romensko and Salon."
- Jossip, a journalistic gossip site
"There's a wicked glee in a lot of the reviewed ads, a slightly subversive edge to their admonishments."
- Barry Ritholtz, Chief Market Strategist for Maxim Group
"The subversive Adrants, which has been around for a while but is now in blog format, is your go-to blog for commentary on the "brilliance and idiocy of the media and advertising industry." Owner Steve Hall covers ad campaigns, insider industry news and emerging trends (product placement, wireless advertising, etc.) in the form of several daily posts delivered with "wit, humor and sarcasm." Should a daily blog visit become too taxing for your little fingers, you can have the entries emailed to you. A frequent check-in is a must, however, as Steve often gets the dirt from his sources via Instant Messenger or email and posts it right away, so he has been known to scoop even the daily news sites. BTW, you will also find an incredible list of recommended websites and blogs on the subjects of advertising and media at this site, among which you will find Web Digest For Marketers. Clearly, the man has good taste."
-Larry Chase - Web Digest for Marketers