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Hmm...Maybe Telemarketers Do Have A Purpose

From MediaPost's Real Media Riffs:

Was He Served An Absolut Vodka Ad With That Call? According to Reuters, a hiker stranded in an Andes mountains blizzard escaped death thanks to a timely call from a telemarketer. Leonardo Diaz, on a hike in late May, was stuck above 12,500 feet in the mountains when he tried calling out on his cell phone but found that his pre-paid minutes had run out. Diaz remained in the storm for 24 hours, slowly freezing to death, when his cell phone rang. It was a Bell South telemarketer calling to ask whether Diaz wanted to buy more pre-paid minutes.
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by Steve Hall    Jul- 5-02   Comments ()    Bookmark and Share     

What's Next? MaxUniverse?

In the ongoing worldwide consolidation trend that will net out with only one company in each industry, Doubleclick and L90 further come together. Read about it at MediaPost
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by Steve Hall    Jul- 1-02   Comments ()    Bookmark and Share     

Media Research

Center for Media Research is a great place for media and audience research blips.
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by Steve Hall    Jul- 1-02   Comments ()    Bookmark and Share     

How Repositioning Should Really Be Done

From my favorite web site, AdWeak:

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by Steve Hall    Jul- 1-02   Comments ()    Bookmark and Share     
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