The UK's Kindred agency has launched a new skin care commercial for the British Association of Dermatologists to raise awareness of issues that can lead to skin cancer. The ad begins as if it were a lingerie ad with lingering shots of a model clad in underwear who flits about as the camera follows her.
Accompanying this visual activity is a voice over which intones such nonsense about life being full of beauty, something about seeing the small child inside you and a load of other intelligible babble. Suddenly, the bullshit is cast aside, the model sits on the bead and says, "I don't know about all that but if you really want to look after your skin then this is all you need."
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This DDB Brussels-created ad for the Volkswagen Eos takes a look at umbrellas a little differently. Because when it come to another sort of umbrella, a convertible, closed is usually better than open.
On Thursday, May 27, the Academy of Art University held its Annual Spring Show where students from the school's disciplines display their work. Held in San Francisco, creativity blossomed from every corner of the galleries for fellow students, art aficionados and recruiters to view.
From graphic design to industrial design to fashion to fine art to multimedia communications to photography to advertising, much of the work was truly amazing and of professional caliber. Walking through the exhibits, it was clear the school was matriculating and graduating some serious talent that this industry would behoove itself to take a look at.
If you didn't have a chance to attend the Show and want to take a look at the talent, check out our photos from the event here.
Why go to Cannes when you can have your own Cannes Stooge? Why embarrass yourself by getting drunk and ending up on some guy's couch in the morning wearing just your bikini? Why subject yourself to all the buffoonery and pompous idiocy...when you can have someone else experience it all for you?
That's where Leo Burnett Creative Recruiter David Perez comes in. Burnett is sending Perez to Cannes from June 21 - 26 equipped with a webcam mounted on his glasses and the edict he must do whatever anyone tweets him to do.
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OK, this Leo Burnett Detroit-created 1:30 GMC-sponsored "stunt" video which celebrates tonight's NBA finals game is a minute longer than it needs to be. No one cares about the set up. All we want to see is the "stunt." So Texas-based Dude Perfect is at it again for GMC. This time, in an Action Figure-produced video, they make a 40 foot long distance shot to a hoop on a floating dock while cliff diving.
The Dude Perfect crew holds the world record for the world's longest distance basketball shot. Their previous video, "Plane shot," in which they successfully land a shot while riding in a moving plane, was featured during this week's third game of the NBA finals.
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Last month, Samsung launched a 3D commercial projection in the Netherlands on the historic Beurs van Berlage building in Amsterdam. Now, this "projection" can be seen on YouTube as a page takeover game. At first, it looks like a normal video of the projection is being.That is until the YouTube page cracks, butterflies start flying out of the projection, and the new Samsung 3D TV is presented.
MUSE Amsterdam created the work and Starcom is behind the media.
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In a moving and stirring new TBWA\Paris-created commercial, Amnesty International has eloquently stated its position on the death penalty and is urging the rest of us to see it their way. By metaphorically killing off the very things used to carry out the death penalty - the chair, the rifle, the noose, the saber - the cause group wants the 58 countries who still carry out the death penalty to join the 139 who don't.
Initially, TBWA Paris and director Pleix wanted to create the entire spot in camera, shooting real statues created out of wax. But in initial tests it was discovered that it was too difficult to shoot melting wax without it looking like stop-motion, so the film was almost completely done in CG except for a few live action elements.
No matter your stand on the issue, you have to admit the work is beautiful.
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Reacting to the outcry over an internal memo from Chevrolet's VP of Sales and Service Alan Batey and VP of Marketing Jim Campbell which instructed employees to stop using the word "Chevy" when referring to Chevrolet cars, GM, this morning, released a clarification that states the brand will not, in fact, urge people to discontinue the use of the word.
The intent of the memo, instead, was to aid the brand in its "move toward a consistent brand name for advertising and marketing purposes" in relation to its foray into global markets.
While we fully understand how important "managing the brand" can be, we do wonder what Batey was thinking while penning the memo. In any event, crisis averted. The full clarification release is below:
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Granted you'd be a bit more subtle than the guy in this Zinedine Zidane-style commercial for online gambling company Bet-at-home.com, but is a head butt really necessary? I mean come on! Can't we appreciate the finer things in life without getting slapped around? It's not like the guy jumped on top of her and had his way with her in the middle of the office.
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To hype the September release of her new fragrance, Outspoken, Fergie has gotten all dolled up for an ad campaign which will tout the scent. Of the launch, Fergie said, "From my music to my wardrobe, my style is all about speaking up and making a statement."
Of the fragrance itself, Fergie said, "Outspoken definitely turns heads, but it also lets your true personality shine through."
For those who care, the fragrance will consist of a mixture of jasmine, tuberose, passion flower, starfruit and...black leather? Eesh. That can't be good.
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