So Arnold created a billboard for McDonald's to promote the restaurant's new banana bread. The billboard shows an image of the bread with a cut slice affixed to a portion of the board that, itself, looks cut off from the rest of the board. It's an effective use of a billboard extension.
But, more interestingly, passersby are calling McDonald's to inform them the billboard is falling down. Apparently, they don't know what a billboard extension is. Oh well. Anything for publicity, right?
Clad in thigh high stockings, lacy black lingerie and a form fitting white shirt, Megan Fox seductively peers out at us in a convincingly inviting manner that leads one to believe she'd have no problem at all if we crawled across the bed and slid our fingertips up her exposed thigh while leaning in to...oh wait...sorry....this is an advertising article. Sorry, thought I was filing my Playboy piece for a second there.
Anyway, back to the ad. Yes, this is an ad. For Sharper Image. We're not sure it's going to convince anyone to actually shop Sharper Image. More likely, it's going to cause quite a few guys...and girls...to close their eyes and fantasize what it would be like to lay in that bed with Megan and...oh wait...still an advertising article. Must. Stop. Now.
- Cindy Crawford is in a new JCPenney ad campaign with her mother and her daughter.
- Pepsi is bringing Michael Jackson back from the dead and using him in a new upcoming ad campaign.
- The story behind the Red Tomato Pizza VIP Fridge Magnet. Remember? You push a button to order your pizza.
- Here's that video from CHI&Partners for Every Mother Counts that urges all mothers to become silent on Mothers Day in some sort of protest to get mothers recognized. Guys around the world are cheering right now. An entire day without their woman nagging them.
- A new campaign for Accountemps.
- Here's some parodies (one, two) of the Clorox Bleachable Moments campaign.
- Here's some inspirational work for the Candian Paralympic Committee
Digiday is out with an advertising technology-themed Hitler Reacts video. You've seen the video before. It's been parodied a million times with a million different topics; Leno moving back to late night, Justin Bieber not comprehending the word"German," the iPhone ending up with Gizmodo and many others.
The video skewers the present state of online advertiwsing and its ridiculously over complex fuckery which has caused the industry to foist upon us company after company whose sole missions are to fix the fucked up situation the company before it caused.
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Isn't the sole purpose of drinking Jagermeister to get trashed out of your mind? After all, what other purpose does the drink serve? It's not like it actually tastes good or anything. So why has the brand, for its first-ever U.S. TV campaign gathered together the likes of Keyshawn Johnson, Kerry King, Freddie Roach, Mike Lingerfelt, Mister Cartoon, Nathan Fletcher and recently inducted Rob Smets for an all out manly man-fest.
But...here's the thing. These guys are really successful. Are we to believe they actually still drink Jager as opposed to, oh, say, some fine scotch?
Oh wait. According to the press release, "Jägermeister is a strong drink for strong men, with strong bonds." OK. It all makes perfect sense now.
Anyway, the spot, created by LA-based Mistress, breaks today and can be seen on FX, Spike, Comedy Central, ESPN, Discovery and Fox Sports. Supporting the TV buy will be online efforts on Complex and VICE as well as outdoor
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We're pretty sure Coke isn't going to like this. We're pretty sure this video won't be up for long. We're pretty sure the people who created the video had a lot of fun making it. We're pretty sure all the girls hugging the machine need to go get a real man. And we're pretty sure we really, really like this spoof.
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A new PSA from Coexistence Without Violence graphically depicts what it's like to drive your friends home when you are drunk. The result isn't pretty but the PSA makes a point. It doesn't matter how your friends die but it's most certainly a possibility if you decide to get behind the wheel while drunk.
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Would you like to take a supermodel to work? Are you sure? Are you really sure? You might change your mind after watching this Scullcandy video featuring Kevin Durant, James Harden and "everywhere girl" Kate Upton. As hot as she may be, she's apparently, one of the most annoying people you could ever have alongside you at work.
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Domino's Ramon De Leon pioneered engaging with customers using online tools before social media existed. In 1998, his store began using AIM to communicate with customers. After that, he started taking pictures of pizzas as they were being made and sending them to customers. According to De Leon, this pretty much forced customers to share the content across social media. Check out this Future of Publishing episode to learn more about social content creation and see a glimpse into the mind of an early social marketing pioneer.
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Following up Kevin Durant's displeasure with Doodle Jump players, Sprint is out with another commercial featuring NASCAR Sprint Cup champion Jimmie Johnson who, like Durant, doesn't have much patience for those who waste precious bandwidth on questionable entertainment choices.
The campaign, created by Team Sprint (Digitas and Leo Burnett) touts Sprint's unlimited data plan. Oh and is it just me or has anyone else tired of the expression "Really?"
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