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Watch Out Pool Boys. Grandma is Going to Sexucate You

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We will wear sarongs and look so right. We will turn the pool boy into a pool man. Oh really? Yes, really. Well, at least according to this new Orbitz commercial which promises to help people take control of their vacations. And seemingly, to help elderly women educate young pools boys on the finer points of sophisticated sex.

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by Steve Hall    May- 7-12    




Guns-n-Roses Like You've Never Heard Them Before

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You've never seen the Guns-n-Roses classic Welcome to the Jungle performed the way its performed in this commercial for Australia's The Star, a Vegas-like resort that promises, "There will be stories."

That's all we're going to say about that. Nice work from Australian shop The Monkeys.

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by Steve Hall    May- 7-12    
Topic: Commercials



Video Captures Best Creativity of the Year

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Barb, a site provides video and imagery from design, advertising, high-tech music and other foms of artistic creativity has produced a video that highlights some of what they feel was the best creativity of early 2012. GIve it a watch. It's an onslaught of visual sensation we think you will appreciate.

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by Steve Hall    May- 7-12    
Topic: Video



Dear Ladies, Does Bar Refaeli Make You Mad?

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Here's a question for the ladies. Does watching Bar Refaeli frolic and writhe atop her bed, recline in a bathtub and not smoke a cigar make you want to run out and buy underwear for your man? Or does it just make your boyfriend horny and beg for a quickie?

Or does it just make you feel self-conscious about your own less-than-perfect body and want to hurl things at your computer screen in protest over the abject frustration of watching Bar Refaeli's perfection slap you in the face?

And yes, we do know this is an ad for men's underwear. But the question to the ladies still stands because the answer men would give is a forgone conclusion.

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by Steve Hall    May- 7-12    
Topic: Racy



No Really. We Want You to Text And Drive

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Here's that Belgian commercial from an organization called Responsible Young Drivers that urges young people to not text and drive by forcing them to text and drive. Seemingly under the guise of an new official policy, drivers are given a road test to see if they are able to text and drive. Of course, they are not and deliver the "don't text and drive" message all on their own.

Here's my question though. The work works on its own. But watch carefully at 1:36. Prior to 1:36, the instructor is wearing his seatbelt. After 1:36, he is wearing his seatbelt. But at 2:14 he is not and goes flying into the dashboard. Why the need for the added (fake) drama?

That said, we think the ad is more effective that all those scare tactic, crash-centric ads that don't resonate because it's too easy to realize they are over the top drmatizations that would "never happen to me."

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by Steve Hall    May- 7-12    
Topic: Cause, Commercials



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