Oh now this is hilarious. Hilarious enough to garner almost half a million views in four days. It's a video from the ASPCA letting us know there are millions of viral videos...uh, animals...waiting to be adopted.
The video, created by Mekanism, features Nightline's Dan Harris and his amazing hovering cat. When Dan leaves for work, Hovercat starts the party which, apparently, doesn't end until Dan comes homes from work at the end of the day.
The cheeky play here, of course, is that pets aren't just pets any longer. They're viral videos waiting to happen. Whatever works. If it gets animals out of a shelter and into a home, we can't really complain.
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Good luck. No, really. Our best to you Michael Sheldon and Kim Getty from Deutsch LA. Honestly, we hope you can keep agency types from jumping ship every year. But if history is any guide...not gonna happen.
But hey, at least you get to do a panel on retaining talent during Cannes Lions. That can't be half bad, can it? And, shit, half the people in Cannes this year will have new jobs next year so you might as well propose this panel over and over again, year after year. Because, you know what? Nothing's going to change. Why? Because most agency management don't give a shit about their employees. All they care about is the bottom line.
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A new United Way of Greater Milwaukee teen pregnancy prevention campaign from Serve Marketing recently launched which likens sexual predators to the rats and snakes they are. Print ads/posters feature teen girls, one with rats all over her, the other wrapped up in a snake.
The ads point to BabyCanWait, a site where families and young girls can learn more about positive, healthy relationships. Ad copy reads, "When an older man has sex with an underage girl, it's more than creepy. It's statutory rape. Learn how to encourage healthy relationships."
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Hmm. It would seem when a brand has a product as the seemingly amazing new MacBook Pro and a rabid brand following, there's isn't much that really needs to be uttered in an ad for said product.
In a TBWA\Media Arts Lab-created commercial for the new MacBook Pro with Retina DIsplay, Peter Coyote intones, "The radical new MacBook Pro with retina display. Innovation in every dimension."
And that's really all there is to say about that.
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Today, Max Page, the seven year old boy who play mini Darth Vadar in Volkswagen's The Force will undergo open heart surgery to correct a congenital heart defect. He will have his pulmonary valve replaced and a whole in his heart fixed.
Not to be deterred by his health issue, Max has become an ambassador for Children's Hospital in LA and, with help from Deutsch LA, has launched a donation site to raise money for kids with heart problems.
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- Ladies, need a better bra? Check out Brayola. Your boobs will thank you.
- This is how advertising people make a wedding announcement.
- Need inspiration> Graphic resources? Check out Online Graphic Design Degree.
- ThinkLA and the 4As have teamed up with Hyper Island to create and publish the fastest book ever written on the subject of... well, speed. Rabbit or Roadkill: Ad Agency Leaders Write The Book On Speed is the first of a new Hyper Island series called, Write the Book On It, in which executives participate in a group exploration of a current business challenge and address it in a book written in a matter of hours. Order it here.
Today MINI released a London 2012-themed film which gives a nod to the 1969 classic, the Italian Job. The film, created to tout MINI's partnership with Team GB and ParalympicsGB, features British sporting legends as they attempt to track down the perpetrator of a night-time heist.
Directed by Phil Churchward, the lead director on BBC's Top Gear, the film includes stunts performed in red, white and blue London 2012 special edition MINIs alongside some of the country's most iconic landmarks including the Houses of Parliament and Knightsbridge.
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Television-based interactive advertising has been a dream for so long it's almost humorous to recall the first chest beating heard from nacent cable operators about how it would revolutionize television. Of course, that revolution never took place and we're all still dreaming of the day with TV advertising truly becomes interactive.
An agreement between TiVo and PayPal may take us one step closer to realizing at least a portion of the interactive television dream. The two companies, along with advertisers and agencies, are working towards developing PayPal-enabled ads that could hit screens as soon as this fall.
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PR Newswire has unveiled Agility, an integrated communications and workflow platform that combines media monitoring, media targeting and real-time engagement tools with content distribution capabilities, all of which reside in a single dashboard.
Agility, which currently has about 300 active early adopters, allows marketing and communication professionals to target, engage with and monitor traditional media and social influencers through one integrated dashboard with a single login. Agility helps these professionals glean insights into who is saying what about their brand, how influential these people are, where these conversations are happening and to engage these influencers in real-time.
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BBDO New York just launched a new ad for Snickers Peanut Butter Squared. Called "Sample Lady", the commercial continues the theme "if you like peanut butter and chocolate, you'll love peanut butter and snickers," which helped launch the brand last year.
In the spot, we see the oft-used scenario in which a son attempts to convince his parents why he has fallen in love with a certain someone; in this case, the Snickers Sample Lady.
The funniest thing about the ad? The innocent idiocy of the son who thinks a relationship is as simple as a girlfriend providing candy. Oh wait...
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