SapientNitro has been busy this week. Along with having a presence at Cannes Lions, they have been creating infographics that graphically represents each day of the week. One more is due that will cover Friday.
If that weren't enough, they've also put together a Pinterest board collecting the biggest and best ideas expressed during the week along with interesting overheards.
From former President Clinton wishing he was 20 again so he could experience the exciting changes happening in our world to day to Leo Burnett CCO Mark Tutssell saying, "Data is really important but an idea rooted in insight is worth its weight in gold" to Twitter CEO Dicl Costolo saying, We're moving from a world where we plan campaigns for the future to one where we adapt campaigns to the moment," the Pinterest board gives a good overview of the week's sentiment.
In its continuing mission to quantify all the goings on this week at Cannes Lions in France this week, SapientNitro is out with its fourth of five infographics. This version, called Social, takes a look at the number of Cannes Lions Twitter impressions (61,400,000), the number of #canneslions photos on Instagram (4,043), the number of Twitter mentions (71,799), top Twitter influencers of the week, top Tweeting companies, a summary of the important topics getting traction, top celebrities on Twitter who are at Cannes and more. Check it all out below.
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As Cannes Lions week winds down (there are no seminars tomorrow but the final Lions will be awarded Saturday night), we take a look at what happened today. A seminar with Yahoo CEO Ross Levinsohn had Maurice Levy humorous prodding Levinsohn on just what it's going to take to right Yahoo! Levinsohn, while comparing business to boxing said it's the right people and the right partners who will help the company succeed.
See below for more snippets from Friday at Cannes Lions.
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By now you've probably seen the humorous response Smart Car made to a tweet from KK Bold Creative Director Clayton Hove which read, "Saw a bird had crapped on a Smart Car. Totaled it." Smart Car responded saying "Couldn't have been one bird, @adtothebone. Sounds more like 4.5 million. (Seriously, we did the math.)"
Included with the tweet was a hilarious graphic that detailed just how many pigeon, turkey or emu craps it would actually take to damage the vehicle's "tridion safety cell."
What you may not have known is that it was Razorfish who was behind the response and the creation of the hilarious graphic. Nice work guys.
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We've never really wondered why food in advertising always look better than the real thing. Because we've been in the advertising business for, well, ever, we learned early on nothing in advertising looks like its real-world self, especially food. But not everyone has this knowledge so it is without surprise people always wonder why there food always looks so much better in an ad than it does in real life.
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There wasn't an awards ceremony Thursday night in Cannes so all the delagates had to do was party. Which, of course, for advertising people, isn't difficult and comes quite naturally. With big expense budgets and planty of hosted parties there's always something for everyone to do on Le Croisette.
An addition to the too-numerous-to-mention pool parties, rooftop parties, yacht parties and countless other smaller, more private soirées which took place, there were several large parties last night. Ogilvy took over Martinez Beach and gave attendees Zulu WInter to listen to. Google hosted a party at which Groove Armada played. Mindshare and Havas had parties too. And, of course, there was the infamous Shots party at which one delegate tweeted, "Girl at Shots party wearing sunglasses. It's 2AM. Twat." Gotta love late night tweets.
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The big news out of Cannes Lions today is that Twitter went down right before President Clinton delivered his speech. It returned and then went down again. As of this writing, it's still down. But that's not really news. Or it really should overshadow the other items of importance that occurred in Cannes today.
Eager to hear the former President speak, thousands lined up on the red carpet which stretches most the way down Le Croisette. Throughout the day, in advance of the speech, there were Clinton sightings in and around Cannes.
Once introduced by PJ Pereira, Clinton, who spoke on the topic of How Advertising Can Help Build a Better World, said, "we live in the most inter-dependent era in human history" and, focusing a bit on particle physics and string theory, he even went so far as to say that in our lifetimes, "you might live in a time that discovers there is another dimension beyond time, space and distance." Heady stuff.
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In its continuing quest to numerate all the goings on this week at Cannes Lions in France this week, SapientNitro is out with its third of five infographics. This version, called Winners, takes a look at Twitter CEO Jack Dorsey's Media Person of the Year win, which topics are hot (social media, story telling), the fact that there are 44 cubes on the Cannes Lion stage, top awards winners to date by agency and by country and every other stat you could possibly imagine about the awards.
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Oh the horror! Just as former President Clinton is about to set foot on stage at the Cannes Lions Festival of Creativity, Twitter goes dark! Will he actually appear? Will he speak? Will he trip like President Ford? Will he share brilliance? The world may never know until Twitter comes back online.
Just another example of what happens when we put so much trust in a single infrastructure. Hmm, now will all have to resort to reading about Clinton's speech on crusty old blogs. How mid-2000's! In the meantime, RSS anyone?
Oh my. Goose bumps. Matt Harding, a guy who quit his job in Australia, traveled the world with friends, made a video of his travels (complete with personalized quirky dance moves) and because the video was noticed by Stride Gum, received funding for a second dancing trip around the world is...take a breath...back with yet another dance video.
His videos are moving tributes to the connectedness of the human race. When you strip away the borders and the politics, we are all really the same. We laugh. We cry. And we dance.
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