There's usually two camps when it comes to describing the classic, Alice in Wonderland. Some describe it as a wildly imaginative fairy tale. Others, akin to Jefferson Airplane's take, describe it as the ultimate representation of a full on drug trip.
Of course, this being advertising, most takes veer towards the fairy tale side of things as in this new Friskies Plus commercial from Psyop and Avrett Free Ginsberg.
In the ad, a curious cat passes through a "mysterious doorway" and enters an Alice in Wonderland-like world that's every bit as strange as the world portrayed by Lewis Carroll.
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Epic would be an apt word to describe this new work from DDB Toronto and Radke's Common Good for the 2013 Subaru BRZ. Pretentious works too. Taking the notion of "that's a hot car" to new heights, we see the effects of the BRZ on its surroundings in a parking garage.
From melting paint to sizzling water to boiling puddles, this car ad has all the slo-mo elements any good cargasm requires.
Print, online, ambient, social media, public relations and targeted blogger outreach round out the campaign. Select media and bloggers also had the opportunity to attend the 'Scorched' shoot and get a behind-the-scenes peek at the Subaru BRZ in action.
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Everyone knows it's not easy to slip out of the office for an out of town (or even an in-town) interview. There's only so many relatives that can die and only so many times your baby can be sick. So BooneOakley has come up with a solution. To get you to their offices in Charlotte, North Carolina for an interview, the agency has Brenda. Brenda is a professional make up artist that will transform you into any number of situations that will allow for a "perfectly plausible" excuse for being out of work.
Someone really needs to make a repeating video loop of David Oakley inflecting "totally" with Valley Girl perfection.
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In new Heineken work that includes shades of Twin Peaks, TBWA\NEBOKO is out with The Switch, part of the brand's global Open Your World campaign. Following The Entrance and The Date, this Martin Krejci-directed mini epic follows three friends who end up at a bar in the middle of nowhere.
With a musical and atmospheric nod to the early nineties TV show Twin Peaks, one half expects to see The Dwarf appear. But as the three guys soon realize the bar serves Heineken, things begin to dramatically change.
Levers are pulled. Wardrobe is changed. Musical styles are shifted. And the guys realize they are in a a hipster bar designed by an ad agency for a beer commercial.
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Sports fans and fans of the upcoming EA Sports NCAA Football 13 will love this one. In three new ads created by Heat, viewers are informed they can now place one of ten Heisman Trophy winners on a team of their choice. The results, are, well, just watch the spots. You never know what an avid sports fan will do.
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LA Art Center College of Design student Andrew Kim recently completed a project. In three days, he set out to redesign Microsoft's branding. The result isn't bad. In fact, it's quite good. Of course, predictably, it will be slammed because, God forbid, an ART STUDENT do work that's remotely on par with a professional art director.
In any case, take a look at the work. Sure, it's Apple-esque but it's also quite a bit more refreshing and accessible than the current mess.
It was funny the first time. It was mildly amusing the second time. It began to grate the third time. The fourth, well, it's like being forced to watch Rebecca Black's Friday over and over again with toothpicks holding your eyelids open.
Yea. It's plastic surgeon extraordinaire Dr. Michael Salzhauer again. This time, as "Booty Doc," he's having fun with LMFAO's Party Rock. This work follows his ribbing of Old Spice, Shades of Grey and Justin Bieber.
As tired as this has become, secretly, we can't wait to see what he'll parody next.
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- How to speak Australian.
- Former AKQA GM Nick Constantinou has joined Collective London as CEO.
- New Old Spice Danger Zone work from Wieden + Kennedy doesn't pack the witty punch of the original but it's still humorous none-the-less.
- Possibly the strangest "feminine Protection" ad you will ever see.
- Feeling the need to re-charge his batteries, after a busy year shooting commercial films, Cole Webley began this project as a personal creative outlet. He had been shooting a lot of footage and was in the process of editing it together, and trying to figure out a way to tie it all together, when he showed the footage to AKQA Art Director Chateau Bezerra who was inspired to write the poem that accompanies this footage..
How does an agency find great coders and programmers? Inside Diablo 3, of course. Saatchi & Saatchi Israel will be doing just that during July when it takes its recruitment efforts inside the popular game.
Saatchi & Saatchi IL CEO Yossi Lubaton, who is a level 60 Barbarian, will await worthy candidates inside the game, He will then interview them as they play alongside him in a missions.
Those who impress Lubaton will score the Warmonger sword, "tons of gold" and be "summoned to an interview" with Lubaton at the agency's offices.
This guest article is written by Dave McMullen, Partner and CEO at redpepper.
It wasn't that long ago when we were taught the key to successful marketing was focus. Sending a clear message to a well-defined target audience was the only way to build a brand. Today's marketers know that this is no longer the only way, nor even the best way. In fact, many marketers are facing an increasingly complex landscape of consumers, media platforms, and service providers that can cause them to spend more time trying to save their job than creating effective marketing.
Multifarious marketing is multiple groups working toward multiple goals on multiple platforms and reaching multiple audiences with one core message. Below are a few notes on navigating the new world of "multi".
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