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Adrants Jobs: Photobucket, Freshbooks, Ugallery

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Here's your weekly roundup of some of the more interesting jobs to be found on the Adrants Job Board. You can always find the listings in the right hand column of the site or here on the job listings page. Read on for this week's interesting job opportunities.

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by Steve Hall    Jul-13-12    
Topic: Announcements



Humping Dog Awards Promotes New AMC Show

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Early this week, a video purporting to be a display of the first ever Humpy Awards debuted. In the video, judges rate dogs on several humping criteria including speed, stamina, style and other factors.

Of course, there's no such thing as the Humpy Awards. But there is such a thing as Small Town Security, an AMC show, premiering July 15, which highlights private security company JJK Security in Georgia. What dog humping has to do with security, we know not but we assume we'll find out once the show makes its debut.

The video isn't quite what we'd call a viral success but 146,507 people have viewed it to date.

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by Steve Hall    Jul-13-12    
Topic: Television, Video, Viral



Why Storybranding Trumps Traditional Advertising

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This guest article is written by Jim Signorelli is CEO of StoryLab Marketing.

"Hey There, I'm Terrific!"

How could anyone expect to sell anything this way? Telling someone you're terrific is so, well...crass, obnoxious, Neanderthal, anything but effective. Right?

Curious, I created an experiment. I set out to see how people would actually react to someone saying "Hey there! I am terrific!", not in written words, but in a real face-to-face interaction. So, taking life into my own hands, I stood out on a street corner to see how passersby might react.

After a startled stare and/or a quizzical "huh?," I either received a polite "no thanks" or a profane description of what I should do with or to myself. Consequently, I gave up on this experiment early on so I don't have anything that would come even close to a projectable sample. But I'm going to take a leap of faith and hypothesize that the chances of someone responding with "okay, I'm buying whatever terrificness you're selling," are slim to none.

So why would I do such a thing? What's to figure out? Nobody talks this way. So what's the big deal?

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by Steve Hall    Jul-13-12    
Topic: Opinion



No Blouses Rip Open in This Goodyear Stunt Driver Video

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OK. So it's the old "flop them around in a stunt driver-driven car" scenario. Except this time, there's no bulging breasts bursting out of button down blouses. Just regular people experiencing what it's like to ride in a BMW with Goodyear Eagle F1 Asymmetric All-Season tires.

The work comes from GSD&M and was directed by Ben Conrad. In the video, passengers experience all manner of road hazard from oncoming vehicles to stuff faling out of a truck to rain-covered roads and even some winter weather thrown in.

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by Steve Hall    Jul-13-12    
Topic: Guerilla, Video



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Susan Glenn Revealed! And Kiefer Sutherland is in Love With Her

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For the past month or so, a woman by the name of Susan Glenn has been popping up. First on Buzzfeed then on various message boards, a blog and even on the OnlineSlangDictionary where one of the definitions defines her as "That girl that you like so much but you never actually flirt with because you are too worried about messing it all up"

In the Facebook group Suxorz, a group that collects epic social media failures, BlogAds Founder Henry Copeland wondered whether or not this is just "a lame seeding for some movie... or just the first of some supersmart social campaign?"

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by Steve Hall    Jul-13-12    
Topic: Brands, Campaigns, Celebrity, Commercials



Google Pretentious Spoofs Google Glass

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Most certainly somewhat NSFW, this month old Combusting Herpes spoof of Google's recent release of Google Glass is hilarious and has fun with the product's "progressive pretentiousness." The awesomeness of the spoof is that it calls attention to the idiocy of some technologies that many of us really don't an will never need.

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by Steve Hall    Jul-12-12    
Topic: Spoofs



How Collaboration Can Save the Client Agency Relationship

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The agency-client relationship has always been one of varied success. Some are rife with strife. Others schooled with cool. But it's no secret friction between agencies and clients has most always been the norm.

In a whitepaper that is somewhat self-serving (aren't they all?), collaboration platform Central Desktop takes a look at the biggest challenges facing creative agencies and brand marketers. Whitepaper findings come from a survey of 500 marketers and agencies.

If you're an agency and want to see what's angering your client, this report is for you. If you're a client and want to know what's angering your agency, this report is for you. Download the report here.

by Steve Hall    Jul-12-12    
Topic: Agencies, Brands, Research



Faces of Drunk Driving Personalizes Aftermath of Drunk Driving

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Sherry Matthews Advocacy Marketing, the Texas-based agency that brought us Happy Hour Fail - a fantastic PSA in which a drunk driving arrest plays out over social media, is out with Faces of Drunk Driving. Faces of Drunk Driving features the stories of Sean Carter and Jacqui Saburido who were both severely injured by drunk drivers.

The site, which allows visitors to scroll through events, truly engages the viewer by drawing them into every aspect of each individual's tragedy from what their life wat like before injury to the details of the crash to the recovery process to how each individual emerged and forged ahead. Gripping and inspiring.

While Happy Hour Fail was more of a humorous look at the effects of drunk driving, Faces of Drunk Driving takes a harder look and digs deep into the after effects of a drunk driving event.

by Steve Hall    Jul-12-12    
Topic: Cause



Who Knew VW Could Save A Relationship?

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We often receive platitude-filled press releases which prattle on endlessly about the finer points of a particular piece of work's genesis or creativity. But this one from Velocity Films which recently shot an Ogilvy Cape Town-created ad for VW really lays it on thick.

According to the release, this work, "combines meditative beauty with a sensitivity to the lead character's vulnerability to create the backdrop for her tale of bravery and self-exploration. With his trademark elegance, Erik (director Erik Van Wyk) handles this love story with great restraint. Each scene - from the lingering decision at the start, to the hypnotic connection between deer and driver and ultimate reunification of lovers - a moment of magic. The result is a visual poem that expresses the warmth at the heart of VW technology."

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by Steve Hall    Jul-12-12    
Topic: Commercials



Brut's 'Manliness' Shames Old Spice, Axe

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So Old Spice makes your man the man your man could smell like. Axe and Lynx turns men into drool-worthy lady magnets. So what's left for Brut? Well, if your the family man type, you're gonna love it. If not, well, then not so much.

Created by Sigma Group, the spot is directed by Directorz's David Wild.

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by Steve Hall    Jul-12-12    
Topic: Commercials



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