Lowe Roche Creates Customized, Instant DM for Plaff Porche

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When one thinks of car dealer advertising, one usually conjures images of buffoons screaming in lots full of cars with balloons and flags tied overhead. This work from Lowe Roche for Toronto-based Plaff Auto in Toronto conjures an entirely different image.

The agency set out to create customized direct mail pieces for homeowners in an upscale part of the city. They took a team of creatives and a Porche into various neighborhoods, shot the car in front of homes, created the DM and then delivered it to homeowner's doorsteps.

The effort paid off with a 32 percent of recipients responding to a website to schedule a test drive.

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by Steve Hall    Jul-27-12    
Topic: Direct



How to Bridge the Gap Between Social Network and Website

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It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.

This marketing brief from Janrain explores why it's important to insure interplay between your brand's website and your social channels and why that connection can vastly improve your engagement with potential customers.

Download the free whitepaper and find out how you can increase engagement and how that engagement can increase sales.

by Steve Hall    Jul-27-12    
Topic: Research, Social



Toyota Camry: For Those Who Make the Right Moves

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Saatchi & Saatchi New York is out with a new Toyota campaign breaking today during the Olympics. The campaign is called Good Move and features stories of people who made the right decisions.

One humorous spot features a guy who runs into his old college girlfriends who turns out to be a wacko. A hot wacko but still a wacko. The spot ends with him saying "I dodged a bullet there" as he gets into his Camry with his family. WHich all play nicely with the ad's tagline, "Those who choose Camry, choose well."

A second spot features a young man who, every morning, arrives at the parking lot of a company to give whomever arrives first a cup of coffee. One morning, the company founder shows up and asks what the kid is doing. The two bond as the CEO shares he use to own a Camry "or five."

Future spots will follow the same theme and center on people who make the right decisions as they go through life.

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by Steve Hall    Jul-27-12    
Topic: Campaigns



Aetna CEO 'Gets It' and 'Owns It'

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Arijit is a 31 year old PhD student at the School of Sustainability at Arizona State University. Upon returning from a trip to India last January, Arijit suffered abdominal pain and was ultimately diagnosed with stage IV colon cancer.

As his insurance bills mounted and he reached his insurer's lifetime cap in February, he was cut off. Arijit is insured through his graduate student health plan run by Aetna. In order to fund his treatment, Arijit launched Poop Strong, a site on which he tells his story and seeks funding for his ongoing treatment.

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by Steve Hall    Jul-27-12    
Topic: Social



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Insurance Company Skills Compared to Olympic Athletes

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Likening its ability to the human body's "amazing display of co-ordinated movement," Philadelphia's Independence Blue Cross, with help from Tierney, is positioning itself as the only company that can make the messy business of health insurance move with alacrity.

Shot by production Santa Monica-based Gartner in high contrast black and white, three spots feature a swimmer, a skateboarder and a hurdler performing their sport flawlessly. A fourth combines the three. SPots will air during and after the Olympics.

Television spots will be supported by radio, magazine, newspaper, billboards, transit, banners and a microsite.

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by Steve Hall    Jul-27-12    
Topic: Campaigns



Cell Phone Lost and Found A Noisy Business

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Now here's a job that would drive a person crazy. According to ProtectYourBubble, every nine minutes someone loses their phone and every 19 seconds a phone is dropped in a toilet. Where these statistics come from no one knows but they are the basis for a campaign the insurance company is running in advance of the Olympics.

In the video below, we are introduced to a worker whose job consists of managing the Lost and Found at the London Olympics. You wouldn't want to sit in his office very long.

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by Steve Hall    Jul-27-12    
Topic: Video



Bond-Like Pierce Brosnan Pimps Online Gambling Site Lottomatica

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As if ripped from a James Bond movie scene, a woman, dressed in a towel having just emerged from the shower, dries her hair and says, "five minutes." As the camera glides across a very James Bond-like abode, James Bond, himself aka Pierce Bronson, walks into the frame and intones, "take your time."

Bond puts on his cufflinks, grams his coat from the closet, grabs his Visa card and straightens his tie. As his half-his-age date emerges dressed to the nines in an evening gown, Bond asks, "Are you ready?"

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by Steve Hall    Jul-26-12    
Topic: Celebrity, Commercials



Applebee's Inflatable Dolls Hide Lunch Breaks From Bosses

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Following it's ironic effort to make it hip to eat at Applebee's, the brand is out with a less ironic but questionably practical approach to encouraging more people to lunch at their restaurants. Believing that every cube-caged worker in America deserves to get out of the office for lunch, the brand has launched a line of Lunch Decoy inflatable dolls workers can place in their cube to trick their bosses into thinking they are working through lunch.

The dolls are available for $6.99 and come in both genders and a variety of ethnicities. The effort aims to call attention to the chain's Pick 'N Pair lunch menu. We're not sure the Crispin Porter + Bogusky-created tactic will be as foolproof as the brand would like it to be but it's sure to get a few laughs from the bosses who still possess a sense of humor.

by Steve Hall    Jul-26-12    
Topic: Guerilla, Specialty, Strange



Cute Girl Gets Explosive Silk Milk Facial

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Out since March of 2011, this Silk Soy ad is enjoying a bit of a rebirth. The moody, softly shot spot features a cute, smiling girl as questions appear on screen. She (and viewers) are asked "Are you worried?", "About your health?", "About the earth?"and "Do you need change?" She is then given...

A giant facial.

That's right. A giant facial.

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by Steve Hall    Jul-23-12    
Topic: Strange



A Look at Ten Successful Viral Videos

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The whole "viral advertising" thing has been around for a while. The term itself has been misused and abused ("let's do a viral video!") and a clear definition has never truly been established. But, no matter. We're going to take a look at ten videos that have, according to our guest writer, Tom Norman, achieved viral notoriety. Take away, Tom.

By nature, viral videos are actively sought out and watched by thousands, often millions of people online and so if one can create an effective "viral" to promote one's brand, surely that's a better ad than paying for banners down the sides of websites or even paying for a spot on prime-time TV, right?

However, there is clearly more to it than that. What makes a successful viral ad? How can you go about making one to promote your brand? Well, all we can do is break down the most successful viral ads out there and try and establish protons and neurons of what makes them work. So without further ado, let's crack on with the top 10.

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by Steve Hall    Jul-22-12    
Topic: Viral









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