Whether this Travelport Smartpoint App ad is saying travel agents are so bored they have nothing better to do than jump over office desks or that by using the app they can leap over office furniture in a single bound or that agents should "take the leap" and buy the app we know not. Nor do we care.
We do, however, care whether or not this ad goes viral. Does it have the ingredients? Is it dumb enough? Does it have the holy grail of viral: shot amateurishly, is humorous and contains an epic fail? TIme will tell.
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As you may have heard yesterday, Michael Phelps won his 19th Olympic medal, the most any Olympian has ever won. And in doing so, TBWA\Chiat\Day quickly crafted a congratulatory ad which ran on NBC just after midnight following the win.
The spot includes footage from Phelps' record-setting, his fans cheering him on and footage sent in to the brand's Facebook page. The work follows a similar strategy the brand employed four years ago with a Phelps congratulatory ad.
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Just like all those "big game" Super Bowl wannabe ads, media outlets this week are currently filled with wannabe Olympic ads. One such ad comes to us from Serve Marketing for the Milwaukee Health Department's effort to reduce the infant mortality rate.
The ad features a baby named GianCarlo who assume the iron cross position. Past efforts have made residents aware of elements positively and negatively affecting infant mortality such as immunization, smoking cessation and breast feeding. This current effort aims to tout the benefits of a full term pregnancy not that a woman usually has control over that sort of thing but what do we know? We're just an ad critic.
There's a few good jokes in this tweet-themed video created by Deutsch interns (@AsianDonDraper) but, for the most part, it's not all that exciting. We're sure all the interns did amazing work while at Deutsch but, much like agency self promotional videos, most videos that hype intern life really just aren't all that exciting.
That's not to say the experience wasn't excited but, as history has proved, it's very difficult to represent anything positive about an agency in the form of video. If you don't know what we mean, see the Agency.com Subway pitch video.
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As part of a five year plan to revitalize the brand, Hooters has launched a new campaign designed to appeal to a broader and younger audience that includes women. While the brand's CMO, Dave Henninger promises the tight tops and orange shorts are here to stay, the new campaign will focus on new menu items and new locations.
The campaign, created by Fitzgerald & Co., will, in addition to the television spots, include radio, billboards and social media.
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Mother's publishing arm, Animal, has launched Medal Count, a customizable online destination that makes it easy to keep track of Olympic medal wins. Medals can be sliced and diced by sport and country and the site contains links to Olympics-related articles as well and a TV schedule of events. And if you're super obsessed, you can leave the site open all day and an alarm will sound when the country of your choice win another medal.
Just as we've all settled in for the Olympics, the NFL has decided its time to tout its Thursday Night Football and NFL.com Fantasy Football with new work from David & Goliath. The campaign, entitled Serious Fun, is just that.
In one spot, Mountain, a jolly fellow asks, "Do you like winning? How about fun and high fives? Are you into those? No talk to me about man hugs." Somehow it all leads to football, Thursday night football beginning in September.
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To call attention to a brand category no one ever thinks of, door locks, Indianapolis-based ad agency Young & Laramore, from June 23 - 27 held the first-ever Schlage "Key to Strong Challenge," locking a man in a tiny house in downtown Seattle and sending residents on a physical and digital scavenger hunt to track down the key to unlock him for a chance to win a $5,000 Grand Prize.
The event, which is part of a larger campaign which includes TV that launched last month, garnered some hefty exposure for Schlage and, we are told, fueling double-digit sales growth in stores.
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This Olympics-focused editorial series is written by Ronald Urbach, Chairman of law firm Davis & Gilbert LLP and the co-chair of the Advertising, Marketing & Promotions Practice Group at the firm.
It has begun, the Olympics. Even the name sounds grand. For the athletes, it reflects years of overwhelming personal effort and training focused on a singular goal - to win gold. For each country, it's time to fly the flag and show pride. For London, it's the moment where they can show off to the world. For the agencies, advertisers, marketers, media, and the people and businesses that live and work in the ad ecosystem, they see the Olympics from their own unique vantage point.
But for me - a lawyer and head of the preeminent law firm in the advertising industry, and someone who has been living and breathing advertising and marketing his entire professional career, I see things through a very different prism. Over the next two weeks, I am going to give you my thoughts on what I am calling, the Olympics of Advertising.
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As part of its ongoing negotiations with Dish Network which dumped the network from its lineup, AMC has unleashed real-life Walking Dead zombies in New York City posing as EMTs, street workers, cops, pedestrians and hot dog vendors. Needless to say, the stunt scared the crap out of people but also brought a few laughs.
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