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Microsoft Debuts New Logo

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Yesterday, Microsoft unveiled its new logo, a combination of the four colored boxes (now aligned evenly) and the word "Microsoft" in Segoe font. It's clean and simple enough. And we like clean and simple. Many times logo try to convey far too much and usually what they are trying to convey is cast in some cloud of mystery only understood by those who were in attendance during the logo's creation and presentation. The last time the brand changed their logo was in 1987.

Simple and Clean.

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by Steve Hall    Aug-23-12    
Topic: Brands



Giant Men in Cornfield Sell Farming Business Intelligence

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To tout the farming data management in insight system, Answer Plot, Colle McVoy created an oversized billboard and two larger than life farmers in the middle of a field along the Interstate in Iowa. One can imagine the creation would look pretty cool as one approached. Check out additional photos below.

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by Steve Hall    Aug-22-12    
Topic: Outdoor



eHarmony Brings Love Ballads to the Street

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This just goes to show if you hand a person a mic, they'll get in front of a crowd and make a fool of themselves. Or in this case, get themselves into a cheesy eHarmony ad. Conscious Minds grabbed a piano, a song book and a camera crew and headed to 3rd Street Promenade in Santa Monica to capture random people professing their love to one another. Of course now, it's a YouTube video.

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by Steve Hall    Aug-22-12    
Topic: Guerilla



Big Ass Bus Booty Pimps Wax Jobs

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So what's the next best thing to getting some ass? Staring at some while you drive out to the Hamptons. Yes. Courtesy of European Wax Center, you can stare at all the ass and mouthwateringly delicious abs you want. Just don't let your mind wander too far. The last thing we need is drivers drooling all over their steering wheels or trying to readjust their package while driving.

Shot by photographer Henrik Halvarsson, the visuals grace jitney buses and encourage viewers to snap a picture and visit the brand's Facebook page for a discount coupon. Thank you, Strawberry Frog.

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by Steve Hall    Aug-22-12    
Topic: Outdoor, Racy



Every Cup of Coffee Should Be A Starbucks Cup

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After a slow start, Starbucks is making headway in Russia. A recent promotion from BBDO consisted of postcards affixed with the Starbucks logo that could be converted into the familiar-looking warming wrap. The cards were placed in stores close to Starbuck's competitors and, as well, handed out to patrons leaving those competing coffee establishments. Ideally, the wraps would be placed around the non-Starbucks cups.

All well and good, we suppose. Unless people start associating the taste of competitor's coffee with that of Starbucks.

by Steve Hall    Aug-22-12    
Topic: Guerilla



Hot Chicks in Ads Aren't Always What They Seem

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You know what they say about making assumptions, right? Well be sure you take that to heart when you view this Japanese Toyota Auris ad which features 19-year-old transgender model Stav Strashko. In the ad, he/she struts towards the vehicle much like a model struts down the catwalk. Looking quite hot we might ad. It's not until he/she turns around do you realize what you're looking at. Don't worry, It's not a Crying Game shocker. This is advertising so the reveal is much more subtle.

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by Steve Hall    Aug-22-12    
Topic: Racy



Kids Shame Thailand Adults Into Quitting Smoking

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So this has been out for a while but it is too good not to share. Thailand's ThaiHealth enlisted kids to ask adults (some of which look like kids themselves) for a light for their cigarette. All the adults declined and proceeded to lecture the kids on why smoking is bad. The kids then asked," why do you smoke?", and handed the adults a brochure.

While enlisting kids to help in an effort like this is both questionable and brilliant, one this is clear; the campaign worked. After their encounter with the kids, adults put their cigarettes out and ThaiHealth saw a 40 percent increase in inquiries from smokers who wanted to quit.

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by Steve Hall    Aug-22-12    
Topic: Guerilla



IAB Announces MIXX Awards Finalists

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Today, the Interactive Advertising Bureau announced the finalists for its 2012 MIXX Awards which will take place during Advertising Week on Tuesday, October 2 at the Crowne Plaza Hotel. For the second year in a row, the awards will be hosted by comedian Baratunde Thurston.

This year's nominations include 111 finalists from Australia, Brazil, Canada, China, Denmark, Italy, Russia, Sweden, Turkey, the United Kingdom and the United States. New this year is the IAB Standard Rich Media Display Ad category, reflecting the adoption of the IAB Rising Stars Display ad formats, a set of six rich-media ads sizes that are now part of the IAB Standard Ad Unit Portfolio.

Below is a list of the finalist in their respective categories

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by Steve Hall    Aug-21-12    
Topic: Industry Events



Miranda Kerr Causes Santa to Crash in Japanese Lipton Ad

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Miranda Kerr, and just about every other American celebrity, is loved by the Japanese public. They just can't get enough which is why we keep seeing American celebrities pop up in Japanese ads. Not to mention in a pre-internet world it was a nifty way for celebrities to make silly ads without embarrassing themselves back home.

Miranda Kerr, who has done ads for the Lipton before, can be seen sporting a yellow mini-dress and hat in a scenario that causes us to wonder just what she was doing to Santa that caused him to crash land. It's all to promote the very yellow-looking Lemon Tea.

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by Steve Hall    Aug-21-12    
Topic: Commercials, Strange



How to Develop A Winning Mobile Strategy

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According to Nielsenwire, in 2011, shipments of smartphones surpassed shipments of PCs and by early 2012, about 50 percent of U.S. mobile subscribers owned a smartphone, accounting for more than 100 million units.

The growing mobile market presents unprecedented opportunities for marketers. According to Statcounter, since January 2009, web traffic originating from mobile phones has doubled every year - accounting for 11.09 percent of global access by mid 2012. In the US, 69 percent of mobile users access the internet on their phones daily, with 46 percent of smartphone owners going online several times a day.

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by Steve Hall    Aug-21-12    
Topic: Mobile/Wireless, Research



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