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Citroen's Transformer-Style Robots Become Singing Cylons

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My, my, the Citroen robots have become more sophisticated over the years. If you recall, an early effort by Vancouver-based The Embassy had a Citroen do a Transformers-style dance atop a parking garage.

Five years later, working with Paris-based Agency H, The Embassy is out with a, well, more grounded version of the robot. Eschewing the CGI and VFX approach taken with earlier work and commenting on the new work, The Embassy President Winston Helgason said, "The tendency with VFX driven work is to make it as glossy and polished as possible, which often makes it look more fake. This is often reflected in the color grade as well. Overall, we deliberately embraced the imperfections, which in the end added an extra layer of authenticity."

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by Steve Hall    Sep- 6-12    
Topic: Commercials



Anna Dello Russo Says 'You Need the Fashion Shower'

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H&M has hooked up with Vogue Japan Editor-At-Large Anna Dello Russo for a Colony-created, Alex Turvey directed video in which Russo struts her stuff and offers up a "fashion shower" of fashion commandments to honor the launch of her new accessories collection for the retailer.

In the 2:46 video, set to tunes from Producer/DJ Emiliano Pepe, Russo prances about in a grand wink to the over-the-top, very silly world of high fashion.

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by Steve Hall    Sep- 6-12    
Topic: Brands, Strange, Video



Adrants Jobs: Content Manager, Copywriter, Graphic Designer

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Here's your weekly roundup of some of the more interesting jobs to be found on the Adrants Job Board. You can always find the listings in the right hand column of the site or here on the job listings page. Read on for this week's interesting job opportunities.

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by Steve Hall    Sep- 5-12    
Topic: Announcements



Doofus in A Speedo Pimps Insurance

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- A hilarious ad for insurance company Centraal Beheer makes great use of the Love Boat theme and a twist ending.

- How to simply turn a print ad into an interactive iPad experience.

- New MOO.com ads feature real customers who run their own start-ups and tout the benefits of what Moo has to offer.

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by Steve Hall    Sep- 5-12    
Topic: Commercials, Strange



A Ten Step Check List For Website Redesign

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Launching or redesigning a website for your agency or one of your clients is no longer news but it's still a detailed endeavor that takes design skill, technical expertise and a little bit of humility coupled with patience as the project progresses.

So while we all may perceive these sorts or redesigns as yawners, they still have to be done and they still have to be done right. HubSpot hopes to help with a white paper, part of the Adrants whitepaper series, entitled 10-Step Checklist for Your Next Website Redesign.

Download the whitepaper now and make sure your next website redesign goes swimmingly.

by Steve Hall    Sep- 5-12    
Topic: Research



Old Crooner Laments Inability to Charm Hotel Vixen

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We suppose there was a time back in pre-internet times when scoring reduced price hotel room or an upgrade depended a bit more on one's personality and charm than on one's mouse clicking skills. Sadly, those days are gone as the old crooner in this Barton F. Graf 9000-created Kayak ad laments.

Thankfully, there is Kayak. But, sadly, our crooner wants nothing to do with advanced technology preferring to further wallow in depression with drink in hand.

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by Steve Hall    Sep- 5-12    
Topic: Commercials



Mad Men Cast Sing Rick Astley's 'Never Gonna Give You Up'

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It's not the most musically pleasing experience but you've got to give credit to the video's creators for culling through four year's worth of Mad Men episode to editing together just the right lyrics to verbalize Rick Astley's Never Gonna Give You Up.

The video was created for Richard Sandling's Perfect Movie, a monthly stand up comedy show about films at The Leicester Square Theare, London.

In a way, the Mad Men cast have Rickroled Astley, himself.

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by Steve Hall    Sep- 5-12    
Topic: Cable, Video



Is This A Shoe Commercial or an Audi Commercial?

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We're not sure what we're supposed to be paying attention to in this new Venebles Bell & Partners Audi commercial which touts the new 2013 S8 sedan. The 60-second spot, entitled Suspect and scheduled to air during the Giants vs. Cowboys season opener on NBC Sept. 5 game, takes cues from heist films.

As the ad progresses, we are left to decide whether a robbery has transpired or if the scene was purely a figment of the driver's imagination. Personally, we wonder what the women in the red pumps is going to look like when she is finally revealed.

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by Steve Hall    Sep- 5-12    
Topic: Commercials



Resurrected Obama Girl Still Has Crush on Obama

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Five years ago, the smoking hot Amber Lee Ettinger (who, by the way, loves Adrants) took on the role of Obama Girl in a series of videos created by Barely Political and scored by Leah Kaufman. This time around, Ettinger has decided to sit out telling The Daily Caller she "is not as excited as I was the last time, that's for sure."

In her stead, songstress Leah Kaufman, herself, is in front of the camera with a new song entitled "Still a Crush on Obama." Sure, she's not as hot as Ettinger but her message is just as passionate this time around.

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by Steve Hall    Sep- 5-12    
Topic: Political



Chuck Norris Channels Ronald Reagan in Pro-Romney Video

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In one of the oddest "celebrity" endorsements we've seen in a while, Chuck Norris and his wife, Gina, talk about a "growing concern." According to the Chuck and Gina, America is under attack and may be lost forever if we don't change the course in which we are headed.

That course change Norris advocates is a vote for Romney. As explanation for why Obama won in 2008, Gina says 30 million evangelical Christians stayed home on voting day which is why Obama won by 10 million votes. Are we to assume that all evangelical christians are republican. Maybe most are but her statement is a leap in logic.

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by Steve Hall    Sep- 5-12    
Topic: Celebrity, Political



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