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Texans, Rams Get Pre-Kick Off Video Hype


The Famous Group has created a couple of promotional videos; one for the Houston Texans and one for the St. Louis Rams. In the Houston Texans video, players are seen as high-tech superheroes using futuristic touch-screen technology seen in most every action movies these days. The 80-second game-opening segment will be shown on in-stadium screens before kickoff of every home game.

In the St. Louis Rams video, 10 St. Louis players re-enact actual plays that are then cut together with actual highlight footage. The production included a nearly 100 percent steadicam shoot bringing the viewer close to the action.

Check out both video below.

more »

by Steve Hall    Sep-12-12    
Topic: Video

Grey Poupon to Accept Only 'Classy' Fans on Facebook


Grey Poupon, that upper crust mustard which rose to prominence in the 80's with the famed "Pardon Me" campaign is, after a 15 year advertising hiatus, back with a Facebook campaign that takes a decidedly different tact than most other brands. Rather than accumulating as many Likes as possible, the brand will only accept "classy" fans who ask to join the brand's The Society of Good Taste page.

The campaign, developed by Crispin Porter + Bogusky, will employ an algorithm that will search and judge users' profiles based on their proper use of grammar, art taste, restaurant-check ins, books read, movie selections and other indicators of "classy." If the algorithm detects poor taste in music or TXT speak, for example, they could be rejected for membership. Those who do not qualify, will have their Like rescinded and asked to refine their profile before trying again.

more »

by Steve Hall    Sep-12-12    
Topic: Social

Google Chrome, Dead Mom Bring Daughter Closer to Father


Google Creative Lab and BBH New York have added to their long-ish running "The web is what you make of it" campaign which demonstrates how Chrome and other Google products can make life easier. This latest entry takes a look at the relationship between a daughter in college and her father and they both cope with the recent loss of mom. It's playful like other campaign entries but carries a bit of a bittersweet tone that may resonate with some better than others.

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by Steve Hall    Sep-11-12    
Topic: Commercials

Nicole Kidman, Willie Mays Discuss Importance of Role Models


Nicole Kidman, Gabrielle Union, Julianne Moore, baseball legend Willie Mays and other Hollywood celebrities have lent their voice to a new PSA for Futures Without Violence's Respect Challenge. The PSA calls importance to role models in young people's lives.

The Respect Challenge was made possible by AKQA who provided strategic consultation and secured $400,000 in donated online advertising space for the campaign and contest, by Wildfire which volunteered its services to design and implement the Facebook application and by America Online's in-house creative team who offered their services to create online banners and advertising units.

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by Steve Hall    Sep-11-12    
Topic: Cause

Weight Watchers to Steal Jessica Simpson's Amazing Cleavage


A few months ago when Jessica Simpson tweeted, "Just taking a walk around the block. Street legal?", along with a picture of her pushing her new baby in a stroller, the world was treated to the enormity of her post-pregnancy boobs. Already a DD cup (according to her father, no less), Simpson ballooned to a much larger size, appearing double the size of her pre-pregnancy DDs. Of course, Simpson's breasts weren't the only part of her body that grew in size. Jessica is big all over now which, perhaps, is why she's hooked up with Weight Watchers again and can be seen in a new commercial for the brand.

In the ad, which crops most of Jessica out, Simpson says, "It's working. I'm on my way. And it feels amazing. Really I just want to be a better version of myself." If you ask us, Simpson looks great no matter what size she is.

more »

by Steve Hall    Sep-11-12    
Topic: Celebrity, Commercials

UNICEF Pinterest Board Raises Awareness of Third World Needs


Calling attention to the plight of children in Third World countries, Weapon 7 has created a Pinterest board for UNICEF that highlights the items the world's poorest children around the world need. The Pinterest board was created using the profile of Ami Musa, a real 13-year-old girl living in Sierra Leone but the focus of the effort is to call attention to children like Ami all over the globe.

All of the pins lead to a UNICEF site on which people can make donations towards helping these children. Admirable effort

by Steve Hall    Sep-11-12    
Topic: Cause

Comedian Asks For Hereditary Breast Cancer Support


Comedian Steve Hofstetter, whose birthday is today, decided to use the day for something serious. He made a video discouraging his 8 million followers from birthday wishes, instead asking for donations to a cancer org that helped his wife during a difficult time.

Eighteen months ago, Hofstetter's wife, Sara, was diagnosed with BRCA, a genetic mutation linked to breast cancer. Over the past year, Sarah underwent a double mastectomy and reconstructive surgery. She has recently fully recovered and has reduced her chances of getting breast cancer from 85 percent down to two percent.

Hofstetter would like to thank the organization, FORCE, that helped him and his wife through these difficult times by asking everyone to donate one dollar for the cause. We thought having been affected by the C word ourselves (no, not that C word, dummy), we'd help spread the word as best we could.

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by Steve Hall    Sep-11-12    
Topic: Cause

9/11 Rememberance Art Graces Streets of New York


In remembrance of that terrible day 11 years ago, a group of students from the Miami Ad School in New York have painted the memorial message, "Live For Today 9/11" on the street at three crosswalk locations in New York City; Soho, the financial district and Williamsburg, Brooklyn.

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by Steve Hall    Sep-11-12    
Topic: Outdoor

Kohler Says It's OK to Crap In Front of Your Neighbors


It's become standard far in toilet advertising to present the crapper as some sort of fashion design object without which your life would be incomplete. In this Kohler campaign, which is an extremely strange mashup between pointlessly pompous fashion ad and bad porn movie, we are, apparently, being told it's cool to take a shit in full view of our neighbors.

more »

by Steve Hall    Sep-11-12    
Topic: Strange

How to Make Your Online Ad Campaign Kick Ass


Online advertising is great, right? Everything is trackable and ROI can be determined quickly. You can optimize your campaigns to death at the click of a mouse. You can razor-target specific audience slices as easily as ticking a few check boxes. OK, so it's not exactly that easy but you get the point

However, it's not as rosy as many of us would like to believe. In the midst of all that clicktastic awesomeness, how do you manage the barrage of data that online advertising has barfed up with the force of Niagara Falls after a five day downpour?

more »

by Steve Hall    Sep-10-12    
Topic: Research

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