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Honda Surprises Band, Gets Them on Jimmy Kimmel

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Honda gave the LA-based band Monsters Calling Home the surprise of a lifetime last night by giving them an unsuspected break as the special musical guest on ABC's Jimmy Kimmel Live.

Part of the brand's Honda Loves You Back effort, the car maker took note of the band's Fight to Keep video which featured the band recording, performing and shooting in the band members' Accord, CR-V and Fit.

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by Steve Hall    Sep-19-12    
Topic: Guerilla



Mental Illness No Laughing Matter in This Video

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A new PSA for the UK Department of Public Health takes a long, hard look at mental illness and really hits home by illustrating just how unfunny it is how how deeply it can affect one's life. In the video, a student stands up and shares with his classmates just what his life is like. The class, initially laughing at the boy's antics, begins to understand what he's all about and what he's trying to survive. Powerful and engaging.

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by Steve Hall    Sep-19-12    
Topic: Cause



Secret Service Sex Scandal Parodied in Pistacios Spot

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With a not so subtle wink and nod, Paramount Farms' Wonderful Pistacios is out with a new spot that has a little fun with the Secret Service sex scandal which occurred earlier this year. The ad is one of four commercial launched this week

The other three feature 1970s disco phenomenon The Village People; Brobee, the little green monster and drummer from Yo Gabba Gabba! and Sparky and Victor from Tim Burton's animated monster movie Frankenweenie.

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by Steve Hall    Sep-19-12    
Topic: Campaigns, Commercials, Racy



The Social Marketer's Guide to Pinterest

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So everyone all a-twitter over Pinterest these days. Yea, we marketers can't help but jump all over the latest shiny object like a bunch of drunken lemmings trying to navigate their way through a Wipeout course. And, sadly, like most Wipeout contentants, we get whacked before we even come close to mastering the course.

But have no fear loyal readers, the Adrants whitepaper series is here to transform you from mindless lemming into social media bon vivont.

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by Steve Hall    Sep-19-12    
Topic: Research



Police Officer Busts Makeup Offenders

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Benefit Cosmetics has unleashed Chelsea Lately writer Sarah Colonna, dressed her up as a police officer, placed her on a Segway and charged her with handing out tickets to makeup crime offenders.

Colonna is blunt in her approach asking one woman if she can "order a hamburger of your face" because her eyebrows look like "McDonald's arches."

Crazy stuff. She even tells one woman her fake boobs are "ridiculous looking."

Of course, the stunt aims to align itself with the brand's tagline, Laughter is the best cosmetic."

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by Steve Hall    Sep-18-12    
Topic: Video



Hilarious SmartWater Video Exposes Jennifer Aniston's Secrets

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In a feat of brilliance, SmartWater has released a faux-security tape - introduced by Ryan Seacrest, no less - that offers us an inside view into Jennifer Aniston's life.

In line with last year's "sex tape," her recent engagement to Justin Theroux and speculations of pregnancy, the video hits on all cylinders. Even Jimmy Kimmel makes an appearance as one of Aniston's kids.

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by Steve Hall    Sep-18-12    
Topic: Celebrity, Video



Hubspot Does Gangnam Style

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Hubspot is one of our favorite companies. Not just because of the wonderful people who work there but also because of the amazing marketing software they make that helps marketers easily tackle the social media waters and beyond.

Since 2008, the company has been creating parody-style videos, some of which have won awards. Each time they release a video, the up the anti on both talent and and production style.

The company's latest release, is, of course, a parody of PSY's Gangnam Style and it's funny. Give it a watch.

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by Steve Hall    Sep-18-12    
Topic: Agencies



Dior Addict Film Transports You to St. Tropez

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Though set in 2012, this RAF Films-created work for Dior harkens a more 1960's-ish feel. Specifically, the Brigitte Bardot film And God Created Woman. Directed by Jonas Akerland, the work, which was shot on the beaches and streets of St. Tropez, touts Dior's Addict fragrance.

In the film, released in June, a Brigitte Bardot-like model, the very full-lipped 17-year-old Daphne Groenveld, frolics her way around the beach and streets tantalizing onlookers with her exotic looks.

The film doves a wonderful job almost transporting you to St. Tropez and almost making you feel like a woman as beautiful as Groenveld would almost give you the time of day. So that's an accomplishment in and of itself.

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by Steve Hall    Sep-18-12    
Topic: Commercials



Universal Studious Enlists Zombies to Tout Halloween Theme

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Universal Studios tapped David&Goliath to create a super scary ad to promote the theme park's super scary Halloween experience. In the ad, a group of of four saunter down the street until one hears a scream. The stop, look down dark alley and see a guy running towards them screaming to the to "run!" Why? Because he's being chased by...yawn...zombies. And since when could zombies run?

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by Steve Hall    Sep-18-12    
Topic: Commercials



Bennetton Celebrates 15-29 Year Olds With 'Unemployee of the Year'

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Reacting to an economy that left 100 million 15-29 years olds worldwide unemployed, United Colors of Bennetton has launched Unemployee of the Year, a new campaign that aims to dispel the hard to shake stigma that younger workers are lazy and that it's their own fault they don't have a job.

Created by Bennetton's own FABRICA and 72andSunny, the campaign intends to "spark a global conversation" about the plight of Millenials and enable the group to share its stories and experiences.

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by Steve Hall    Sep-18-12    
Topic: Brands, Campaigns



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