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Remember thew Dollar Shave Club? If not, have look. Know what we;re talking about now? Good. Now have a look at eXelate's Dollar Data CLub, a nifty knock off that touts the company big data solutions for online advertisers. It's witty enough and pokes fun at all the usual suspects.
This week, Litter Genie launched a new TV spot, created by Grey Advertising, featuring the tongue-in-cheek talking Litter Genie cat who advises the new Litter Genie to "keep doing its business, because you know he's going to be doing his."
In addition to the TV spot, Litter Genie and JWT New York will also be launching a website called Cat Snaps on the Cheezburger Network, which will offer a photo-sharing contest that allows users to upload photos of their cats and indulge in dressing them up in outfits inspired by three musical genres - R&B, psychedelic and heavy metal - transforming any cat into a rock star that's worth sharing. When anyone creates a Cat Snap of a cat, it can be shared automatically on Facebook, Twitter and Pinterest. The first 100 people to enter will each receive a free Litter Genie and refill, and the most voted on image will win a professional cat photo shoot.
Cat Snaps will also showcase a series of three digital videos by JWT New York of musical performances by cats in R&B, psychedelic and heavy metal themes.
Here's a bit of hilarity for you. Swedish fashion brand Bjorn Borg is out with a video featuring training enthusiast Ron Allen who introduces us to the notion of Party Training. Party Training is the sort of thing you'd see some dweeb doing at a party in an attempt to impress the ladies and practice for his next cheesy infomercial.
Viwers can submit their own Party Training idea using the iOS app Loopcam which is sort of like Instagram for animated gifs. Submitting images enters the person into a sweepstakes for a chance to win a full year of personal training and selected items from the Bjorn Borg AW12 collection.
Apparently, you can make art with a hockey puck. In August, San Jose SHarks Al-Star Logan Couture and his eight-year-old friend, Ryan, shot 800 hockey pucks at a garage. It took them four hours but, if stunt be true, they created art. Have a look at the video.
Logan signed the door which will be hung at Lucas Arena in his hometown.
For two and a half years, Cornelius Trunchpole had the entire ad industry following his antics. We guessed many times as to who was behind the figure but we were wrong every time. Today, Cornelius has revealed himself to be Gabriel Miller, a copywriter from London who worked at TBWA London for four years and now freelances for Chevrolet and Coke.
Check out this AdWeek Six Questions interview to meet the man behind one of the longest running, most interesting social media sagas ever created. We salute you, Gabriel!
Target, with help from Minneapolis-based Space150 and director Phil Abraham, has launched a three episode series entitled Falling For You. The romantic comedy featuring Kristen Bell, Zach Abel and Nia Long centers on a couple of Target employees (Bell and Abel) who are charged by their boss (Long) with developing a fall marketing campaign.
For its first-ever advertising on national cable, social shopping site OpenSky, with help from Santa Monica-based DW+H, has launched a commercial that touts the site's celebrity-recommended items. With items recommended by Shaquille O'Neal to Tom Colicchio to Mariel Hemmingway, the spot informs, "From tastemakers to trendsetters... your favorite people's favorite finds. On OpenSky, experts hand pick the products they love, so you can love them too."
The ad will appear on national cable networks including Food Network, HGTV, Bravo, Style, Cooking Channel, TLC, E! and DIY Network.
There have been many advertising stunts that surprise passersby with inanimate talking object. Conoco, with help fron Venables Bell & Partners, used that approach in Denver to "celebrate how Conoco helps people get out there and do the things they love to do."
The agency placed a Conoco-branded car in a public space, loaded it with all sorts of outdoor gear and had it speak with people as they passed by. After some witty banter, the car voice would invite people to take any item of their choosing from the car as a gift.
Not a bad stunt. After all, who doesn't like free stuff?
We love the oddity of this BBDO New York-created work for Snickers. Pirouetting off the classic Headless Horseman motif made popular in the Legend of Sleepy Hallow, the agency created the Horseless Headsman. Voiced rather brilliantly by Ezra Buzzington, the Horseless Headsman stumbles upon a group of trick or treaters in an attempt to scare them.
Ever jaded, these kids just don't get it. As much as our Horseless Headsman attempts to send a chill through the spine of these youngsters, it is to no avail. They ask, "How is that even scary?"
AMV BBDO has released a rather epic commercial for Guinness that features a rogue cloud that gains sentience and begins a journey from the sea to the city. On his travels, the cloud becomes witness to human life and, in the end, helps put out a fire with an on-command thunder shower.
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