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Car 'Mysteriously' Cut in Half

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Cops have them. Why can't everyone? We're talking about those in-car cameras that capture everything a cop car sees. Now, it seems, singapore-based car insurance company, DriveSheild, wants everyone to have one...for free.

To tout this offering, the company, with help from TribalDDB, created an installation whereby a car appeared to have been engulfed by the ground. On third of the vehicle appears below the surface. A video offers a clue as to how this happened.

To more stunts are said to follow.

more »

by Steve Hall    Oct-26-12    
Topic: Guerilla



TV Fail Causes Anarchy and World Disorder

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Remember all those studies that told us TV rots the brain, causes anxiety, makes you fat and causes a whole host of other problems? Well, perhaps it's the opposite. In this Scholz & Friends-created German commercial for TV provider Saturn, we see the devastation and disaster caused by poor TV reception.

Is TV really this important to us?

more »

by Steve Hall    Oct-25-12    
Topic: Commercials



Dish Internet Access Worthy of Parade

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Two new spots from Barton F Graf 9000 feature the agency's trademark quirk and wit. The spots, Candy and Parade tout Dish Network's high speed internet for remote locations. In each ad, we have an overjoyed resident handing out candy and having his own parade in celebration of high speed internet access.

more »

by Steve Hall    Oct-25-12    
Topic: Strange



Adobe Calls Bullshit on Marketing Buzzwords

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I was recently at a conference and no less than four of the presenters used the term "ladder up" as some kind of fancy buzzword bingo for ramping things up. At least I think that's what they meant. At the end of the day. Bigger picture. Ripple effect. Halo effect. 360 degree view. These and other "make me sound smart" lines of bullshit spew forth from the mouths of marketing execs like verbal diarrea on steroids.

Shut. The Fuck. Up.

Thank you, Adobe.

more »

by Steve Hall    Oct-25-12    
Topic: Brands



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47 Useful Facebook Stats and Charts

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Hubspot has compiled 47 stats, charts and graphs about Facebook that are easy to share and put into presentations. Use these stats to help you determine what is the best strategy for your next Facebook marketing campaign.

After reading this eBook, you will be able to:

  • Determine how to best reach your particular target
  • Measure your progress on Facebook relevant to others in the industry
  • Implement strategies for best results on Facebook

Download the free eBook now and become a walking encyclopedia of Facebook marketing knowledge.

by Steve Hall    Oct-24-12    
Topic: Research



H&M Drips 'Tude, Litter Genie Goes Hair Band, Ford Awards Mustangs

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- Check out H&M's new short film featuring Joel Kinnman that's just dripping with attitude.

- Today JWT New York is launching the second music video in its digital series for Litter Genie. In "I Haz A Pie Row Tek Nic," Walter and his band of cat friends, The Awful Pawfuls, rock out in an ode to the beloved heavy metal hair bands of our time.

- Who knew surfboards worked on land?

- Ford has just awarded the first of four customized Mustangs to the winners of its Mustang Customizer contest.

by Steve Hall    Oct-24-12    
Topic: Agencies, Brands, Video



Nike Fuelband, Path Show Lighter Side of Ndamukong Suh

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While currently in the controversial category following his dramatic sack of Chicago Bears quarterback Jay Cutler, Detroit Lions' Ndamukong Suh appears humble, peaceful and lovable in this new Nike Fuelband, in partnership with Path, that has us following Suh through his day as he attempts to crack 6,000 Fuelband points.

more »

by Steve Hall    Oct-24-12    
Topic: Celebrity, Social



Megan Fox Looks Sharp in Sharper Image Campaign

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Earlier this year, Megan Fox appeared in a sultry ad campaign for Sharper Image. Seems the folks over at the gadget brand liked working with Fox as she's back and appearing in a new campaign. Fox, who was five months pregnant during the shoot. can be seen sitting on a Sharper Image bed, lounging in a chair and listening to music.

Of her Sharper Image work, Fox said, "I have always been a bit of a gadget geek and into different types of technology. The campaign is a good fit for me because I love electronics." And we love you. Megan so keep doing your thing.

more »

by Steve Hall    Oct-24-12    
Topic: Campaigns, Celebrity



Five Ways to Grow Your Agency with Inbound Marketing

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Perhaps you've heard of inbound marketing? If you haven't, listen up. Inbound Marketing is marketing focused on making it easy for customers to find you. It flips traditional marketing on its head. Instead of an interruptive model, inbound marketing advocates the creation of content (blogs, videos, whitepapers, eBooks, webinars, seminars, etc.) that is of interest to potential clients who, because of inbound marketing strategies put in place, will easily find it.

In other words, when a potential client searches for a great agency, they will find you instead of your competition.

more »

by Steve Hall    Oct-24-12    
Topic: Agencies, Research



U.S. Cotton Urges Women to Sleep Naked

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With a play on words, U.S. Cotton, with help from Marcus Thomas, is urging women to sleep naked. Well, actually facially naked as in no make up. As in it's a campaign to urge women to remove their make up before they go to bed. Apparently, 50 percent of women don't remove make up at night and of those who do, 80 percent do it incorrectly which is said to result in irritation, acne, eye infections and premature aging.

For U.S. Cotton's Swisspers health and beauty line, Marcus Thomas developed a campaign which asks celebrities and popular beauty bloggers to show their faces make up free. Viewers can vote their favorite with a $10,000 prize being awarded to the winner's charity of choice.

During a nationwide Twittter event (hashtags #sleepnaked #swisspers) the night of October 17, actress Malika Haqq, recording artist Melissa Gorga, beauty/humor blogger Jodie Rivera (aka VenetianPrincess, one of YouTube's top beauty channels) and Hollywood makeup artist turned beauty blogger Kandee Johnson each unveiled their makeup-free photo after a teaser week of promising their followers a revealing photo of their upcoming participation in the unexplained "National Sleep Naked Night." Followers can vote for their favorite, up until November 9, at facebook.com/SwisspersCotton.

more »

by Steve Hall    Oct-24-12    
Topic: Celebrity, Social



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