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Fiat Gets Down With Its (Super) Bad Self


Doner and Superfad are out with new work that aims to help Fiat owners understand the customizability of the 500 model. The spot features two of the custom Fiat 500s, The Beach Cruiser and The Café Racer, unveiled recently at the 2012 SEMA show in Las Vegas.

Of the work, Superbad ACD Jason Cook said, "The spot is a visual stream of consciousness that takes the viewer through the inspiration and conceptualization of the new Fiat 500s. We reconceived the recognizable elements of the car into something surreal and surprising. On the surf car, for example, the wheels became jellyfish and the headlights became a school of fish."

more »

by Steve Hall    Nov- 9-12    
Topic: Agencies, Commercials

PETA Puts the Muff Back Into the Dive


For its latest zany effort to call attention to its causes, PETA is out with an anti-fur ad featuring a rather bushy Joanna Krupa and the headline, "Fir Trim: Unattractive. Don't Ruin Your Look With Fur Trim" Oh yes, people. We're gonna get some trim tonight but no bush because, well, bush is bad. No, that's not a political statement. It's just the latest bit of sensationalism from a brand who has so fully bought into the sex sells approach to marketing, they have no problem blatantly acknowledging it.

Of the campaign, PETA Associate DIrector of Campaigns Lindsay Rajit said, "Years ago, it was disgraceful for women to show their knees and we all laugh at that today. And I think that some day, nudity will stop being interesting...and when that happens, we will stop using that tactic. But right now, it's a really fun way to grab attention, and get people on the site. And that's why we do it."

PETA. Brining the Muff back to the Dive.

by Steve Hall    Nov- 9-12    
Topic: Cause, Racy

Is Nicole Westbrook the Next Rebecca Black?


Having nothing whatsoever to do with advertising other than it's Friday, Friday...we bring you Nicole Westbrook who, perhaps, may become the next Rebecca Black sensation. Produced by Patrice Wilson, the man behind Rebecca Black's Friday, comes "It's Thanksgiving," yet another auto-tuned, teen-fueled ode with, this time, a focus on Thanksgiving and allthe cheesy wonder the day brings.

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by Steve Hall    Nov- 9-12    
Topic: Trends and Culture, Video, Viral

How the Transition to Digital Affects Agencies' Current Processes


When I was working for a high tech and B2B ad agency that was experiencing growing pains caused by the transformation from small to mid-sized to large, I developed a traffic and production management system using a Mac and FileMaker Pro. No, really. Seriously! Prior to that system, there were nothing more than memos and email to convey information from account management to creative to production to traffic and back. It was inefficient, and many times information was lost in transit.

The FileMaker Pro system introduced job tickets and a workflow that, to the best of FileMaker Pro's limited capabilities, aided in making sure the right people saw the right information and that the process was properly documented. This included a listing of those responsible for various aspects of the job, due dates, production specs and, if lucky, the creative brief.

It was far from a perfect system and rife with the limitations of early-stage FileMaker Pro. At other agencies I worked for, trafficking jobs and managing workflow ranged in sophistication from a simple phone call to a handwritten note to typed, four-part forms to email to clunky dumb terminal antiquation.

Read the rest on the Central Desktop blog.

by Steve Hall    Nov- 8-12    
Topic: Agencies

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Bonding During Buffering Has Never Been So Awkward


Draftfcb Chicago has created a fairly hilarious series of commercial for Cox. In the series, the Hattery family, a very weird dad, Paul, torments his family with his antics. It all begins with dad awkwardly bonding with his son, Tyler, during buffering moments cause by DSL. Over five episodes, things just get weirder and weirder with Paul obsessing over unlimited phone service and going all "par-tay" pn his family once they get a Cox whole house DVR. Commercial insanity at its finest.

Be sure not to miss the always awkward "if we all had cox" dialog in one of the episodes.

by Steve Hall    Nov- 6-12    
Topic: Video

How to Develop Ad Campaigns for the Social, Local, Mobile Web


Smartphones and the social, local, mobile (SoLoMo) ecosystem are said to be the future of retail. Where once there was the yellow pages, today's mobile consumer may be accessing the local web through any number of search engines, local directories, mobile search apps and social networks to find businesses.

This shift in the way people search to buy in-store is a reality that needs to be addressed immediately for retail brands to survive in an increasingly hyper-local marketplace.

more »

by Steve Hall    Nov- 6-12    
Topic: Mobile/Wireless, Research

Obama Outspent Romney 2-1 in Election Spend


An infographic from ReTargeter took a look at election spend and found that Obama spent $52,006,072 compared to Romney's $26,230,293. The $52M Obama spent is about $12 million more than it cost to build the Lincoln Memorial and $26 million more than Romney spent.

I guess today we'll know whether or not the spend paid off. See the full infographic below.

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by Steve Hall    Nov- 6-12    
Topic: Political

Old Printers Perform Bob Dylan's 'The Times They Are A-Changin'


Following in the footsteps of Honda and a collection of other brands that have made music out of ordinary sounds, printer brand Brother has created an orchestra of old printers programmed to perform Bob Dylan's The Times They Are A-Changin'.

Shockingly, I'm old enough to remember most of the individual sounds used in the video to create this orchestral masterpiece. Brings back memories. But, thankfully, technology has given us much quieter printers and, hence, a much saner workplace.

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by Steve Hall    Nov- 6-12    
Topic: Video

Twitter Hashtags Power Virtual Presidential Debate Site


Miami Ad School Students, Christoffer Ahlen and Philip Hovensjo have created The Last Debate, a site on which tweets with #speakromney and #speakobama respectively are directed to the mouths of the candidates themselves. While the debates may be over, not until the election is final will the mud cease to be slung. So have at it while you can.

by Steve Hall    Nov- 5-12    
Topic: Political

Hottub Hotties Promote Portugal's Eurobest Creative Competition


In Portugal, they have no problem whatsoever sexualizing not just advertising but the industry itself. Ah, if only working in advertising where really like this. After all, who wouldn't want to knock out a few creative ideas while bathing in a hottub with a threesome of awesome?

The ideas will be big and the success huge. Hmm. Today seems to be the day for a "size matters" approach to advertising. See the latest from PETA which is currently celebrating big, swinging...vegetables.

more »

by Steve Hall    Nov- 5-12    
Topic: Racy

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