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Digital Asset Management: Sexy? You Bet

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This guest post is written by Nina Brakel-Schutt, Business Development Strategist at Widen.

Establishing a system for storing, managing and distributing logos, photos, audio, video, design files and other digital assets to clients is probably the least sexy aspect of creative work.

However, agencies that fail to get the right assets to clients on time, every time, face losing accounts in a digitally driven marketplace that moves at warp speed.

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by Steve Hall    Nov-20-12    
Topic: Tools



Cast of 'The Hobbit' to Appear in WIndows Phone Campaign

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Working with Wunderman, Microsoft has signed a deal with Warner Bros. to license characters from the upcoming Peter Jackson movie, The Hobbit, to appear in an ad campaign for Windows Phone 8. Bilbo Baggins (Martin Freeman), Gandalf (Sir Ian McKellen) and other characters will appear in UK, France, Germany and US-based campaigns for the new phone.

Previously, the Windows Phone 8 campaign has tapped Gwen Stefani, Cam Newton, Adam Samberg, Jay-Z and Jessica Alba. Campaign elements will include digital, magazine, TV and outdoor,

by Steve Hall    Nov-20-12    
Topic: Agencies, Campaigns, Celebrity



8 Tools to Perfect Your Guerilla Marketing Campaigns

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Liveperson has published a whitepaper, part of the Adrants whitepaper series, that offers a brief overview of the online tools marketers can use to better guerrilla marketing programs. Covered tools include web analytics, behavioral targeting, marketing automation, social media and others. It's not an in-depth analysis of each tool category, rather an examination where each tool fits into the online marketing process.

Download the whitepaper now and have a look at which tools might be right for you.

by Steve Hall    Nov-19-12    
Topic: Research



Oh My! George Takei Touts Old Navy's Cheermageddon

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Already a sensation because he was a member of the original Star Trek crew. Already a sensation because of his prominence in social media. And now a sensation for belting out a version of Aerosmith's Armageddon theme, I Don't Want to Miss A Thing during last night's American Music Awards, George Takei touts Old Navy's Cheermageddon, a holiday sale of epic proportion.

Takei appears in two spots, created by CP+B, for the brand; a special :60 which aired once during the awards and a :30 which will air throughout the holiday season. Each spot touts the brand's Black Friday offerings.

As George would say, Oh my!

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by Steve Hall    Nov-19-12    
Topic: Celebrity



A Condom Ad That Actually Focuses on Benefits

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So many condom ads are filled with silly analogies, cute colloquialisms or ridiculously sexed up scenarios that leave the viewer wondering whether or not the silliness in the ad exudes the qualities of a brand that requires a deep measure of trust on the part of the buyer.

This new Durex spec (yes, it's spec) spot features kids (but not in the way you might assume in a condom ad) and an analogy that clearly illustrates the product's major feature and benefit; it just works.

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by Steve Hall    Nov-19-12    
Topic: Video



Impoverished Africans Help Freezing Norwegians With Radi-Aid

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Hahaha. Yet another We Are the World Spoof. Africa comes to the aid of Norway with...radiators because, well, it's freezing in Norway and frostbite kills too!

Oddly, Africans really have nothing at all to do with this bit of aid. It's the work of the Norwegian Student's and Academics' International Assistance Fund along with Operation Day's Work and the Norwegian Agency for Development Cooperation. Oh and the Norwegian Children and Youth Council. Hmm. That's a lot of Norway in a supposedly African-based aid program.

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by Steve Hall    Nov-19-12    
Topic: Cause



House Explodes With Audio-Visual Holiday Spectacular (Revisited)

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Previously published in 2005 but worth another look every year around this time.

This has absolutely nothing to do with advertising unless, of course, this person starts stringing lights for marketers (which he ultimately did...so we guess it does now). You have to marvel at the relentless dedication and months of preparation something like this requires.

This isn't just your average Holiday house lighting. It's a full blown light and audio spectacular. The music is Trans-Siberian Orchestra's "Wizards in Winter" and the lighting spectacular was created by Carson Williams, an electrical engineer for Cincinnati Bell Technology. Give it a watch. It's a classic. And a viral sensation.

Because of this work, Williams became a bit of an internet sensation for a while and went on to bigger and better lighting design professions.

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by Steve Hall    Nov-19-12    
Topic: Consumer Created



Gangnam Style Envisioned by Google Music Translate

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Ever wonder what PSY is really saying in Gangnam Style? Well, four Swedish ad students, Isaac Bonnier, Jacob Björdal, David Rinman and Jim Nilsson have taken it upon themselves to create (well, at least introduce) Google Music Translate.

In a two minute video, they explain how Google Music Translate might work. The results are far from pretty. Not the student work, which isn't bad, but the actual result of Google Translate trying to "sing" Gangnam Style or Carly Rae Jepsen's Call Me Maybe.

While music is said to be a universal language of sorts, perhaps it's best we don't try to have a machine "sing" translated lyrics. Nice idea though.

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by Steve Hall    Nov-19-12    
Topic: Video



NFC Vending Machine Dispenses VIP Treatment

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OK so Near Field communications technology is a long way off here in America but it's quite close to reality in Singapore. And virtual credit card company, DBS, hopes to make that reality known to Singaporeans.

To do so, the brand, with help from Tribal DDB Singapore, created an NFC vending machine of sorts that dispensed prizes. Complete with red carpet and velvet ropes, the vending machine became the central focus of a bit of guerrilla marketing,

When a person won a prize, all manner of Hollywood-like shenanigans would occur, screaming fans, paparazzi, security guards and a host who would award the prizes.

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by Steve Hall    Nov-19-12    
Topic: Guerilla



What's the Sex of Testicular DNA?

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Not that many of us would ever have need for the answer to that question but some, it seems, do. Scientists. And Life Technologies Corporation is there to help. To convey just how helpful its tech support department is, Life Technologies created this video based on actual questions submitted to the department. It's a little bit funny.

more »

by Steve Hall    Nov-19-12    
Topic: Video



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