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Why Marketers Should Care About Product Feature Adoption

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This guest post is written by Matt Murphy, President and CEO of Fusion92, a full-service marketing agency with a digital core that launched in 1999.

It's fair to say that when it comes to product innovation, engineering has outpaced marketing. Over the last decade, technical innovation has accelerated dramatically, delivering new capabilities that would have been unthinkable only a few years ago, particularly in the mobile communications space. But while some consumers still camp out in front of stores to get their hands on the latest smartphone or tablet and others take pride in being the first in their group to download a new operating system, only a small subset of total consumers actually usea fraction of their new device's capabilities.

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by Steve Hall    Nov-30-12    




Newsflash! Lingerie Makes 20-Year-Olds Looks Hot!

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OK. Let's just cut through the crap and get to the nut. When you're name is Nina Agdal and you are a 20-year-old model - or, in most cases, any 20-year-old, you're going to look hot in lingerie. In fact, you're going to look hot in just about anything you wear even if it's the proverbial potato sack.

So when Agdal frolicks about in this new commercial for Aerie telling viewers they'll look sexy in Aerie lingerie it's, well, a no-brainer. Unless, of course, you weigh 300 pounds.

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by Steve Hall    Nov-30-12    
Topic: Racy



Poignant Car Crash Story Touts Ronald McDonald House

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DDB Chicago and Thornberg & Forester created a touching video for the Ronald McDonald House that tells the story of a mother (Erin Maley), a tragic car accident and how the Ronald McDonald House came to her assistance.

The work is part of a campaign that aims to raise $1 million for the charity by December 31.

Of the work, Thronberg & Forester Co-Founder Scott Matz said, "Our friends at DDB Chicago conceived a very thoughtful campaign to elegantly connect images and textures that manifest in sync with the audio story. The ribbon ultimately wraps a special gift, initiating a call-to-action to support Ronald McDonald House Charities by inviting donations... and to get there, we follow Erin Maley's powerful testimonial."

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by Steve Hall    Nov-29-12    
Topic: Cause



Microsoft Says Internet Explorer Sucks Less

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In a hilariously humble, satirically silly new commercial from Microsoft, the brand acknowledges the dislike people have had for its Explorer browser over the years. Exemplified by an Explorer-hating geek, the browser takes its lumps but also puts the nerd in his place. After being assaulted with increasing glowing comments regarding the browser, including a (faux) new Karaoke standard, our geek relents, typing, "IE Sucks...Less."

The ad steers viewers to Browsers You Loved to Hate and touts the new Internet Explorer 10.

Refreshing honesty from a brand and product that has weathered to some serious storms of discontent over the years.

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by Steve Hall    Nov-29-12    
Topic: Video



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Brits Offered Free Italian Kisses to Visit Bologna

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Perhaps riffing off the Free Hugs stunt of yore, Italian agency Nimai Digital put together a guerrilla campaign for Bologna, Italy in which a street team offered free Italian kisses to those roaming the streets of London. It was all to call attention to the friendly people of Bologna and to promote an all-expenses paid trip.

Street teams directed Brits to a Facebook page where after liking the page (of course) they could enter their contact info along with several of their social media profiles to be entered to win the trip.

Hey if two Italian girls kissing Brits can up tourism numbers to Bolonga, also known as the capital of machine-formed meat scraps, then we're calling this campaign a success.

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by Steve Hall    Nov-29-12    
Topic: Guerilla, Social



8 Tips To Transform Your Brand Into A Social Business

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So for years everyone's been singing the Social Media Hallelujah chorus. More recently, many have realized that's social is not just about media but about the entire business. While it's yet another in a long line of buzzwords, there is substance to this one.

Becoming a social business is much more than acquiring followers, likes, plusses and re-pins. It's about enabling the entire business to function in what has become an interconnected, always-adapting, inbound marketing-based, social landscape where consumers (and other businesses) have come to expect instantaneous and personalized attention.

In this whitepaper, part of the Adrants whitepaper series, Hootsuite provides eight tips brands can implement in order to progress from "doing social media" to becoming a full fledged social business.

Download the whitepaper now and learn how you can transform your brand into a social business.

by Steve Hall    Nov-28-12    
Topic: Research



Ladies, Is Your Vagina Drier Than A British Comedy?

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If it is, then Torontao-based Open has a new product for you. It's called Mae by Damiva and, apparently, it's the vaginal moisturizer you've always wanted.

Open created the identity, branding, product naming, package design and POP poster campaign for Damiva and its products (there will also be a skin moisturizer), and the ad campaign that includes the headlines "drier than a British comedy" and "enough beating around the bush."

Mae by Damiva is named after Mae West who was jailed for her Broadway play, Sex. The second product in development, "Frida by Damiva", is a facial cream to prevent excess facial hair growth and is named after the Mexican artist, Frida Kahlo.

The name Damiva, itself, is a combination of "Dame" and "Diva". Have at it, ladies.

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by Steve Hall    Nov-28-12    
Topic: Campaigns



Red Stripe Purchase Causes Musical Extravaganza

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OK, this is pretty cool. To have a little fun, Red Stripe turned a corner shop into a singing, dancing, musical performance by transforming products and items within the store into the music-making instruments. Every time a customer chose a Red Stripe from the shelves, the instruments were triggered and a musical performance began.

Pretty impressive stuff. We just wonder what might have happened had a shopper grabbed one of the items that was supposed to function as a musical instrument.

KesslerKramer's KK Outlet developed the idea and Stinkdigital worked with Hirsch&Mann to make the idea happen.

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by Steve Hall    Nov-28-12    
Topic: Guerilla



It's Not Christmas Without Snoop Dogg

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Courtesy of Adidas, we have the pleasure of viewing Snoop Dogg tell the story of Ebenezer Snoop, a hip-hoppity tale of the usual past present and future travails of those who don't believe.

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by Steve Hall    Nov-28-12    
Topic: Celebrity



Hermann the German Does Woody Goomsba

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A couple years ago, the town of Leavenworth, Washington gave us Woody Goomsba, a puppet-like dude who, along with a bevy of super hot, Dirndle-clad dancers, amped up the Bavarian-themed destination.

Today, we have work from Haberman for New Ulm, Minnesota which introduces Hermann the German, a bobble-headed dude who, without a bevy of super hot, Dirndle-clad dancers, amps up the Bavarian (German)-themed destination.

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by Steve Hall    Nov-28-12    
Topic: Campaigns



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