A well-designed mobile app, tailored to its audience, has the ability to increase customer loyalty, encourage more frequent interactions and drive sales. If poorly designed, it runs the risk of falling into the vast pool of mobile apps that are used only once, then abandoned.
In this white paper from Appcelerator, you will learn the keys to creating "sticky" mobile apps that keep customers coming back. Using four pillars of the mobile relationship lifecycle - reach, loyalty, engagement and monetization - as guides, you'll learn the most effective ways to connect with customers at the right time, on the right mobile device.
As an entity that's often involved in party planning and listing at various advertising and marketing events, we're well aware of what it takes to host and sponsor a great event. We're familiar with what it takes to promote a party. We're familiar with the talent needed to insure party goers have a great time.
Which is why we are both amused and horrified that CES Partylist guy, Michael Terpin - also founder of SocialRadius - decided to appear in a promotional video drumming up sponsors for his Partlist Party. Yes, the entity that lists all the parties at CES also has their own party.
This is a really, really, really weird commercial. It's for toothpaste but you'd never know that when you first watch it or without having first seen the video's title. In what is likely NSFW (though no nudity), a man and a woman return home from an evening out and proceed to go at each other as if neither of them have had sex in over a year. The intensity builds, the passion mounts and...well...just watch it all the way to the end.
It's the furthest thing from a P&G commercial you'll ever see.
Either stock photography is getting better or creatives are getting lazier as indicated by the fact 98 percent of creatives used stock imagery in 2012 as opposed to 79 percent in 2000.
This nugget comes from an iStockPhoto infographic which explores stock photo trends for the year.
Also noted, an increase in the use of medical imagery. Hmm. Yet another indication of the growing and aging baby boomer demographic?
And who knew? Quality is the number one consideration when selection stock photography. Riveting, we know.
As part of a campaign for the Virginia Museum of Fine Arts, the Martin Agency, along with Unit9, has created an iPhone app to help promote a new exhibit; Breathe Art into Life from glassblower Dale Chihuly.
The app allows users to blow into the phone's microphone to create Chihuly-inspired glass blown art. Creations can then be shared on Facebook, Twitter, emailed to friends and saved to a gallery on the Museum's Facebook page.
The app is being promoted through social media and with outdoor and print.
As is always the case, the irrefutable CMO math has bitten yet another ad agency in the ass. This time it's Honda biting RPA. True to form, new Honda CMO, Michael Accavitti, after taking the job last year, said, dumping RPA would be "completely unproductive and unnecessary, RPA is an extension of the Honda family," flip flopped and uttered this mouthful:
"In the face of a changing media landscape and a hyper-competitive marketplace, our challenge is to create dynamic marketing campaigns that connect and engage consumers with our products and our brands. The review we have initiated will lead to a strong, long-term strategic plan for our brands"
In a hilarious scenario that illustrates the horror a woman experiences when another woman shows up to an event wearing the same dress, this DDB Adam & Eve video for UK designer Harvey Nichols pits two women against each other in a Star Wars-style shoot out.
As one woman catches a glimpse of the other at the party, all hell breaks loose and the women engage in an all out laser fight that rips the venue to shreds and ultimately results in what appears to be the death one one of the women. Victory.
Well...not so fast...
In a hilarious speed dating-themed video created by Crowdtap, a company that promises to create real relationships, a parade of social media idiots representing how insanely stupid the space has become are taken to task.
Watch the video. We guarantee you've heard at least one individual or one company spew a litany or jargon akin to the silliness this video presents.
Please, can we stop the bullshit?
Christmas has always been a time of joy and celebration for families the world over but lingerie and sex toy retailer Ann Summers wants us all to know Christmas is also very much for adults as well.
In two new videos, one safe for TV and the other NSFW (though no nudity), Ann Summers celebrates the joy of lingerie and what happens when adults celebrate Christmas.
Cambodia isn't exactly a place that tops many people's travel destination lists but after viewing this beautiful time-lapse video, you might feel differently. The place looks almost as stunning as Vegas.
YouTuber Andy Blalock created the video using clips shot over a six week time period. While the video was not created for any official purpose, aside from the fact it's as good or better than most tourism videos, Blalock, in his video description, calls attention to the plight of child sex trafficking and points to a site that addresses the issue.