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140 Proof Launches Social Ad Platform for Premium Media Brands

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140 Proof, a technology that places ads on the top of streams across web, smartphone and tablet apps used to access Twitter, Facebook and other social networks, has launched a new offering that allows premium media brands to directly monetize their content without having to work through Twitter of 140 Proof.

Premium media brands have used social networks to expand their digital presence beyond their owned and operated properties. For example, ESPN properties have over 30 million combined followers on Twitter - rivaling the monthly audience of visitors to ESPN.com. But while social advertising platforms like 140 Proof, Facebook, and Twitter are monetizing branded media content and social audiences at the point of consumption, media companies have not been able to do the same.

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by Steve Hall    Dec- 3-12    
Topic: Publishing, Social



Pinterest Advent Calendar Promotes Travel App

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A startup that makes Jetpac, a "travel inspiration" app for the iPad, has created an Advent Calendar on Pinterest to tout the app. The Pinterest page counts down the 25 days until Christmas. Each day, one of the 25 most popular places to which Jetpac users traveled to in 2012 is revealed...with generous links to the app. itself, of course.

Pinterest users are asked to pin photos from each day's destination to any of their boards and tag the pin with #JetpacTravel. Each pin enters the person into a contest to win $1,000 worth of travel gear. A winner will be chosen on December 25 at 2PM PST.

Is this a good use of Pinterest? Let us know below in comments.

by Steve Hall    Dec- 3-12    
Topic: Social



KFC Stuffs Over-Talker's Mouths With Chicken

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Ever been at a party or a family event when certain people just won't shut the hell up? They insist upon endlessly prattling on about the most idiotic and mundane aspects of their sorry lives. It's as if these people haven't learned the art of introspection and contemplation.

So thank you, KFC, for getting these people to shut the hell up. OK, the kid version is a little cute.

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by Steve Hall    Dec- 3-12    
Topic: Campaigns, Commercials



Axe Morning After Pillow Solves Cuddling Problem

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Some people love to cuddle. Others, not so much. Axe, the brand that's all about how its super smelly nature is irresistible to women, has come up with a solution for the problem it has created.

With help from DDB Latina Puerto Rico, Axe is introducing the Morning After Pillow, a device that will allow men to slip out of bed while their woman still gets to cuddle.

Axe. Always looking out for guy's needs.

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by Steve Hall    Dec- 3-12    
Topic: Brands, Video



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