A new startup, GazeMetrix, can identify brand logos in Instagram photos. The service, which uses image recognition software, was originally developed to detect which apps people have on their devices by pointing them at each other. When that effort didin't pan out, the developers redirected their efforts.
The service, which will eventually rollout to Facebook and Twitter, makes it easy for brands to contact Instagram users who have posted branded logos and ask permission to reuse them on their own branded channels.
In the advertising world, there is an award for everything. It's like we're all a bunch of kids stuck in a school that has vigorously embraced the self-esteem approach to learning which, let's be honest, just sets kids up for failure when they hit the real world and realize there's no trophy keeping a neat desk or returning your coffee cup to the kitchen.
It's no wonder the the ad world consist of a bunch of entitled, pessimistic, selfish primadonnas who take great pride in amassing trophy cases ful of CLIOs, Lions and any other form of metal that represents creativity as defined by the same group of entitled, pessimistic, selfish primadonnas that create the stuff.http://www.thehubies.com/
We don't mean to be nasty or anything or rap some knuckles like an old school teacher might do but, really, Cisco? Really? Cisco is changing its tagline from Human Network to Tomorrow Start Here and Goodby, Silverstein & Partners is helping them do so.
A new commercial, which touts how the internet has and will interconnect all of us, plays like it could have aired in 1998 at the cusp of the internet boom. Now granted, we were a bit obsessed with idiotic ideas like Flooz, Boo, iSmell, CueCat and iLoo but even in 1998, the internet pretty much already connected everything.
Kids today. All plugged in. No need to think. No need to exercise the imagination.
The Chicago Children's Museum, with help from Energy BBDO, set out to change that by creating a museum filled with nothing but cardboard boxes and some art supplies. If the kids wanted to have a good time, they had to fire up their imagination and get creative.
Thankfully, it seems, creativity is still alive and well inside the minds of out little ones. Perhaps we should create more opportunities like this to engage their creativity. Nice work Energy BBDO.
We were first introduced to Catrinel Menghia in November 2011 when she appeared in a Fiat ad that would ultimately air in the 2012 Super Bowl. At the time, Menghia was simply known as The Fiat Girl, that hot woman who made a man dumbfounded with her beauty. What a difference a year makes. Famous in all parts of the world now, Menghia continues her work for Fiat.
This time around, she appears topless, thanks to a scorpion, to tout the topless Fiat 500 Abarth Cabrio. As the camera slowly slide its way up her legs, over her butt and across her back, a scorpion works its way up to the back of her bikini top and, as the voiceover says, "small, wicked and now...topless," yes, clips her bikini strap so she, too, becomes topless. What a witty analogy. Never seen that one before.
Not quite Elf Yourself, not quite Doritos Crash the Super Bowl and not quite crowdsourcing, Skittles, with help from BBDO Toronto, has placed its 2012 Holiday commercial in the hands of consumers.
Using a simplified, pick-your-own-character-and-scenario, people can selected prewritten copy and cobble together their creation.
Given that much of the Create the Rainbow work to date from the brand has been quite amazing, we're not holding out hope any of this consumer-created nonsense will come close to displacing the brands current stable of sork.
Have you seen the new Turkish Airlines commercial featuring Kobe Bryant and Argentinian soccer player Leo Messi? No? Then you are not one of the almost 22 million people who have.
The video, launched on December 6, now has almost 22 million views on YouTube. In the video, Bryant and Messi vie for the attention of a boy by performing increasingly amazing stunts starting wil ball play and progressing to card house building and balloon animals.
Ultimately, both greats lose to a bowl of ice cream offered by a flight attendant.
The always controversial USA Today Super Bowl Ad Meter, which has been tracking Super Bowl ads since 1989, is changing things up again. After a brief partnership with Facebook, which will end this year, the Ad meter will drop its live panels and shift the poll completely online.
USA Today will invite consumers across America to sign up to vote on a microsite. The number of participants will not be limited, a far cry from the 300 or so number of panelists in just two physical locations upon which the poll has traditionally based its results.
Almost ten years ago, Beyonce first appeared it what was, by far, one of the hottest Pepsi commercials ever to air. OK, that may be a bit of an over exaggeration but not to the gas station attendant whose jaw dropped when he watched Beyonce in all her bootyliciousness walk from her car to a Pepsi machine as Crazy in Love played.
Now, ten years later, Pepsi is, again, working with the star in a $50 million deal that will include a new "Live for Now" commercial as well as promotional appearances, her likeness on limited edition cans and a Creative Development Fund that will support Beyonce's various creative endeavors.