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Go Daddy is adding supermodel Bar Refaeli to its stable of adver-girls. Refaeli will appear, along with Danica Patrick, in one of two Super Bowl commercials to be aired this year. Go Daddy has advertised in the Super Bowl for eight years.
The ad, called Perfect Match, is being shot in LA today by Deutsch New York. Deutsch was hired earlier this year as part of the brand's shift away from a straight sex-sells approach to one that includes aspects of the brand's actual services. Two recent ads highlight the substance behind and the sexiness in front the brand.
It seems everyone will be in Las Vegas next week for CES, NMX and Affiliate Summit. If you're there for Affiliate Summit, you will want to check out the Affiliate Nation Mega Party sponsored by Clickbooth, CPAWay and MaxBounty. The party will take place Monday, January 14 from 10PM until 2AM at The Venetian's Tao nightclub.
It will be open bar all night and Chingy will headline the entertainment for the evening. In past years, Clickbooth parties have always been great including their most recent event at ad:tech New York.
As you may have realized, we're somewhat partial to the sex-sells approach to advertising here at Adrants. That said, there are limits and there are matters of taste. Writing on Venture Beat, Jolie O'Dell brings to our attention a promotional email she was sent by voice-control company Voco touting their booth at next week's CES in Las Vegas.
Next to a pair of disembodied legs, the ad urges the reader to "Play with my V-Spot. Another image of a woman's red-lipped open mouth carries the headline, "Because oral is better."
Created by Dirk Marketing, the ads shamelessly tie the the product to a woman's vagina and the act of giving a blow job. O'Dell, a classy and refined woman if ever there was one - something you immediately realize once you meet her - eloquently castigates Voco for it's seemingly out of touch approach to marketing.
Cookies. They've been used as a method of online targeting since Netscape introduced them in the nineties. However, they are fraught with problems such as blocking, expiration, privacy issues and duplication. According to a whitepaper from Semcasting, only 50 percent of a target audience is identifiable by cookie because the rest are blocked or the cookie expires and just one out of three of those cookies represent a unique user, less than 20 percent of an audience is actually being reached.
Of course, this being a whitepaper offering, Semcasting has a solution to the problem. It's called IP Zone Targeting and involves going beyond simple geographic IP targeting. Seamcasting has developed a technology that allows advertisers to target user type (home, business, government, etc.) and demographics (750 of them).
Download the whitepaper now to learn more about Semcasting's IP Zone targeting.
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Last week a mysterious teaser campaign began to appear on outdoor media across the nation. The campaign made statements such as "The Genetically Privileged Deserve to Die, "Cat Lovers Deserve to Die, "Crazy Old Aunts Deserve to Die, "Hipsters Deserve to Die, "The Tattooed Deserve to Die" and others.
Many were not pleased with the campaign's sentiment with some ripping down the posters and one man telling CBS Chicago, "Nobody deserves to die; come on, that's a hell of a statement."
Barton F Graf 9000 continues its whacky approach to advertising with two new spots for Little Caesars. Touting the brand's $5 pepperoni and $8 3-Meat_Treat pizzas, we are treated to a couple of oddly humorous scenarios.
One spot has an office worker introducing the hot and ready $5 pizza to conference room occupants...including the conference room's electronic equipment which gets just as excited as the human occupants.
In another spot, Woods, a couple of girls are surprised by a deranged clown with a horn.
Pizza. Pizza. As strange as it ever was.
Fitness brand Equinox has once again hooked up with photographer Terry Richardson to shoot the brand's 2013 ad campaign. The campaign, shot at the Pierre Koenig Stahl House in Hollywood Hills is said to "voyeuristically capture a moment made possible by the Equinox-powered body."
So the takeaway? If you work out at Equinox, you can look hot walking up stairs in high heels, slink across a pool table in a sexy cocktail dress, peer knowingly into the camera while laying on a bed as a headless hottie stands over you and strike a starter block pose naked while yet another impossibly hot woman drapes herself over your back.
See? Staying fit dertainly does have its benefits, right?
Richardson's work for the brand's 2012 campaign came under fire for degrading women.
This past April, we highlighted some typically twisted car dealer advertising from Cosby, Texas-based John Keating Chevrolet. The dealership is owned by Rick Melartin who, in the ads, referred to himself as The Finnisher (he's from Finland and competed in the Olympics) because he caught three robbers at gunpoint over the course of 15 years.
The ads are, indeed, strange but he was hailed locally as a hero for his neighborhood protection efforts. That, however, may no longer be the case. Melartin, 51, and his assistant, 37-year-old Maroun Koutani have been accused of plying a 16-year-old female employee, the dealership's receptionist, with alcohol and sexually fondling her in a dealership office.
During the holidays the serious business of advertising is a bit slow. Most of you are visiting relatives, drinking egg nog and eating ham. And probably looking for something a bit more interesting than a fourth viewing of National Lampoon's Christmas Vacation. So it's the perfect time to bring you a round up of the year's sexiest advertising.
Yea, we know. In the grand scheme of things, it's not really that important. But it is fun. And if there's any time of the year when you have bit of extra time to have fun, it's during the holidays.
If you are working, your boss is relaxing in the Caribbean and your clients are off skiing in Europe so you have you have nothing better to do than pass the time reading this sort of silliness on Adrants.
So here we go. In no particular order, here are the 30 (or so) sexiest ads of 2012.
For anyone who thinks New Year's resolutions are never broken or whether or not Sesame Street Cookie Monster will ever stop eating cookies, look no further than this new Google Play ad.
In the ad, Cookie Monster attempts to turn over a new leaf first buying the Rocky soundtrack then downloading fitness apps and, finally, grabbing a subscription to Everyday Food:Light. Except that's were it all goes wrong and things, as they usually do, return to normal.
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