« Last week 23-Dec-12 | This archive, pg:  1  |  2  | Next week 6-Jan-13 »

Go Daddy Taps Supermodel Bar Refaeli For Super Bowl Ad

Bar_Refaeli_0111_12.jpg

Go Daddy is adding supermodel Bar Refaeli to its stable of adver-girls. Refaeli will appear, along with Danica Patrick, in one of two Super Bowl commercials to be aired this year. Go Daddy has advertised in the Super Bowl for eight years.

The ad, called Perfect Match, is being shot in LA today by Deutsch New York. Deutsch was hired earlier this year as part of the brand's shift away from a straight sex-sells approach to one that includes aspects of the brand's actual services. Two recent ads highlight the substance behind and the sexiness in front the brand.

more »

by Steve Hall    Jan- 4-13    
Topic: Celebrity, Racy, Super Bowl 2013



Clickbooth to Light Up Affiliate Summit With Chingy

clickbooth_party_adtech_ny_2012.jpg

It seems everyone will be in Las Vegas next week for CES, NMX and Affiliate Summit. If you're there for Affiliate Summit, you will want to check out the Affiliate Nation Mega Party sponsored by Clickbooth, CPAWay and MaxBounty. The party will take place Monday, January 14 from 10PM until 2AM at The Venetian's Tao nightclub.

It will be open bar all night and Chingy will headline the entertainment for the evening. In past years, Clickbooth parties have always been great including their most recent event at ad:tech New York.

RSVP here.

by Steve Hall    Jan- 4-13    
Topic: Industry Events



Please Don't Play With My V-Spot

voco_ces_email.jpg

As you may have realized, we're somewhat partial to the sex-sells approach to advertising here at Adrants. That said, there are limits and there are matters of taste. Writing on Venture Beat, Jolie O'Dell brings to our attention a promotional email she was sent by voice-control company Voco touting their booth at next week's CES in Las Vegas.

Next to a pair of disembodied legs, the ad urges the reader to "Play with my V-Spot. Another image of a woman's red-lipped open mouth carries the headline, "Because oral is better."

Created by Dirk Marketing, the ads shamelessly tie the the product to a woman's vagina and the act of giving a blow job. O'Dell, a classy and refined woman if ever there was one - something you immediately realize once you meet her - eloquently castigates Voco for it's seemingly out of touch approach to marketing.

more »

by Steve Hall    Jan- 4-13    
Topic: Brands, Opinion, Racy



How IP Zone Targeting Bests Cookie Targeting by 128 Percent

seamcasting.png

Cookies. They've been used as a method of online targeting since Netscape introduced them in the nineties. However, they are fraught with problems such as blocking, expiration, privacy issues and duplication. According to a whitepaper from Semcasting, only 50 percent of a target audience is identifiable by cookie because the rest are blocked or the cookie expires and just one out of three of those cookies represent a unique user, less than 20 percent of an audience is actually being reached.

Of course, this being a whitepaper offering, Semcasting has a solution to the problem. It's called IP Zone Targeting and involves going beyond simple geographic IP targeting. Seamcasting has developed a technology that allows advertisers to target user type (home, business, government, etc.) and demographics (750 of them).

Download the whitepaper now to learn more about Semcasting's IP Zone targeting.

by Steve Hall    Jan- 3-13    
Topic: Research



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

'Deserve to Die' Posters Part of Lung Cancer Alliance Campaign

deserve_to_die_genetically.jpg

Last week a mysterious teaser campaign began to appear on outdoor media across the nation. The campaign made statements such as "The Genetically Privileged Deserve to Die, "Cat Lovers Deserve to Die, "Crazy Old Aunts Deserve to Die, "Hipsters Deserve to Die, "The Tattooed Deserve to Die" and others.

Many were not pleased with the campaign's sentiment with some ripping down the posters and one man telling CBS Chicago, "Nobody deserves to die; come on, that's a hell of a statement."

more »

by Steve Hall    Jan- 3-13    
Topic: Campaigns, Cause, Strange, Viral



Little Caesars Pizza Makes Silly Things Happen

little_casaers_pizza_office.png

Barton F Graf 9000 continues its whacky approach to advertising with two new spots for Little Caesars. Touting the brand's $5 pepperoni and $8 3-Meat_Treat pizzas, we are treated to a couple of oddly humorous scenarios.

One spot has an office worker introducing the hot and ready $5 pizza to conference room occupants...including the conference room's electronic equipment which gets just as excited as the human occupants.

In another spot, Woods, a couple of girls are surprised by a deranged clown with a horn.

Pizza. Pizza. As strange as it ever was.

more »

by Steve Hall    Jan- 3-13    
Topic: Strange



Terry Richardson Shoots Sexed-Up 2013 Equinox Campaign

equinox_starter.png

Fitness brand Equinox has once again hooked up with photographer Terry Richardson to shoot the brand's 2013 ad campaign. The campaign, shot at the Pierre Koenig Stahl House in Hollywood Hills is said to "voyeuristically capture a moment made possible by the Equinox-powered body."

So the takeaway? If you work out at Equinox, you can look hot walking up stairs in high heels, slink across a pool table in a sexy cocktail dress, peer knowingly into the camera while laying on a bed as a headless hottie stands over you and strike a starter block pose naked while yet another impossibly hot woman drapes herself over your back.

See? Staying fit dertainly does have its benefits, right?

Richardson's work for the brand's 2012 campaign came under fire for degrading women.

more »

by Steve Hall    Jan- 3-13    
Topic: Brands, Campaigns, Racy, Strange



Car Dealer Accused of Sexually Assaulting Teen Employee

the_finnisher.jpg

This past April, we highlighted some typically twisted car dealer advertising from Cosby, Texas-based John Keating Chevrolet. The dealership is owned by Rick Melartin who, in the ads, referred to himself as The Finnisher (he's from Finland and competed in the Olympics) because he caught three robbers at gunpoint over the course of 15 years.

The ads are, indeed, strange but he was hailed locally as a hero for his neighborhood protection efforts. That, however, may no longer be the case. Melartin, 51, and his assistant, 37-year-old Maroun Koutani have been accused of plying a 16-year-old female employee, the dealership's receptionist, with alcohol and sexually fondling her in a dealership office.

more »

by Steve Hall    Jan- 3-13    
Topic: Policy, Strange



The 30 Sexiest Ads of 2012

eurobest_hottub.png

During the holidays the serious business of advertising is a bit slow. Most of you are visiting relatives, drinking egg nog and eating ham. And probably looking for something a bit more interesting than a fourth viewing of National Lampoon's Christmas Vacation. So it's the perfect time to bring you a round up of the year's sexiest advertising.

Yea, we know. In the grand scheme of things, it's not really that important. But it is fun. And if there's any time of the year when you have bit of extra time to have fun, it's during the holidays.

ann_summers_xmas_for_adults.png

If you are working, your boss is relaxing in the Caribbean and your clients are off skiing in Europe so you have you have nothing better to do than pass the time reading this sort of silliness on Adrants.

So here we go. In no particular order, here are the 30 (or so) sexiest ads of 2012.

more »

by Steve Hall    Jan- 2-13    
Topic: Racy



Google Play Puts Kibosh on Cookie Monter's New Year's Resolution

google_play_cookie_monster.png

For anyone who thinks New Year's resolutions are never broken or whether or not Sesame Street Cookie Monster will ever stop eating cookies, look no further than this new Google Play ad.

In the ad, Cookie Monster attempts to turn over a new leaf first buying the Rocky soundtrack then downloading fitness apps and, finally, grabbing a subscription to Everyday Food:Light. Except that's were it all goes wrong and things, as they usually do, return to normal.

more »

by Steve Hall    Jan- 2-13    
Topic: Commercials



« Last week 23-Dec-12 | This archive, pg:  1  |  2  | Next week 6-Jan-13 »




Stanton Optical


Featured FREE Resource: