During the run-up to Christmas, the State of Kentucky (rather Whit Hiler of Cornett-IMS and Griffin VanMeter of Bullhorn in an unofficial capacity) released a video that summarized the state's rebranding from Unbridled Spirit (which the video humorously slams) to Kicks Ass. Yes, one of our fine 50 states is being encouraged to adopt the tagline Kicks Ass. And you know what? In some weird way, it kinda works. Or at least it's kinda funny. Or something like that.
The video includes appearances by Reddit's Alex Ohanian, Fark's Drew Curtis, Animal Planet's Animal Man and several others.