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Astronauts Trump Firemen in Axe Space Promotion

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A new campaign from perennial purveyor of deodorant for prurient-minded middle school boys, Axe, is recruiting 22 people for its Axe Apollo Space Academy. The brand even hired Buzz Aldrin to announce the campaign in a video.

An additional ad in the BBH London-created campaign, which illustrates just how preferable an astronaut is to a fireman, snubs a fireman who, after saving a woman from a fire, gets dumped for an astronaut because, well, according to the campaign, "nothing beats an astronaut, ever."

The campaign's no Red Bull Stratos but the appearance of Aldrin does lend some seriousness to the silliness of whether or not an astronaut is, indeed, more desirable than a fireman...who risked his life to save this foolishly fickle woman.

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by Steve Hall    Jan-11-13    
Topic: Campaigns



We Know Not Why Jack Daniels Converts Barrel Into Snare Drum

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OK so we're watching this new, Arnold-created Jack Daniel's ad in which a Jack Daniel's Tennessee Whisky barrel is deconstructed and turned into a snare drum and all we can come up with is, "Why? Why? Why?"

Seriously, why? Does whisky make a better snare drum? We don't think so. Because if it did, all snare drum manufacturers would be buying up old whiskey barrels and converting them.

Of course, this is advertising so logic and common sense take a back seat. The barrel deconstruction and reconstruction is simply an excuse to hold a contest in which entrants can win the drum...and tickets to a Zac Brown Band show.

Remind us again...how does this sell whiskey?

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by Steve Hall    Jan-11-13    
Topic: Promotions



Avis Invents Retractables Skis For Stealth Ad

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As a skier I'd love a product like this. Skis that retract into the ski boot so you don't have to carry them around at the end of the day. Check out this video in which a guy demonstrates his invention, SkiBrogues, fashionable leather-clad ski boots under which skis retract.

The video directs viewers to a website on which more details about the product can be seen. But in the right hand column of the site is a big ad for Hertz touting its weekly rental rates for those planning ski trips.

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by Steve Hall    Jan-11-13    
Topic: Spoofs, Strange



Garnier Fructis Delivers Bearded Optical Illusion

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We like this Publicis Switzerland-created campaign for Garnier Frustis' "for any hair type" shampoo that features guys with long beards that aren't really beards and aren't really attached to the guys. Look closely at the ads and you'll see what we mean.

Copyranter thinks the campaign will win a Gold Lion at Cannes this year. It just might. Whether or not it sells any shampoo is, as always, of no concern to anyone.

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by Steve Hall    Jan-11-13    
Topic: Strange



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Roommates Get Intimate in New Kayak Ad

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In yet another hilarious, new Kayak ad, Barton F. Graf 9000 delivers the twisted goods. In this ad, we have two roomates getting intimately close to one another to experience the full on goodness of Kayak's Search One And Done goodness.

Depending upon your interests, you may or may not want to wear a sweater while planning your next trip on Kayak.

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by Steve Hall    Jan-10-13    
Topic: Commercials, Strange



Kaley Cuoco Teams With William Shatner in New Priceline Ad

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It would appear The Big Bang Theory star Kaley Cuoco is the new ad babe. Hot off signing a deal to appear in a Super Bowl ad for Toyota, Cuoco will appear in a new ad for Priceline. And Shatner is back after having been dropped from a bridge during last year's Super Bowl.

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by Steve Hall    Jan-10-13    
Topic: Celebrity, Commercials



How to Crush Your Competititors With Social Media in 30 Days

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Social media is a competitive landscape that many argue can make or break a company's marketing.

Social Media in the U.S. has increased 356% in six years. These days the question isn't should you use social media or not. It's is your use of social better or worse than your competitors?

Inbound marketing company HubSpot has published an eBook, How to Crush Your Competitors on Social Media in 30 Days, which will teach you the following:

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by Steve Hall    Jan- 9-13    
Topic: Research, Social



MTV's Wrist Slapped For Airing Racy 'The Valleys' Ad

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Much of what we see on reality shows is a sad representation of the human race, or at minimum, the sliver who doesn't mind their inner most idiocy broadcast to the world. MTV's The Valleys is no exception. But we're not here to debate the finer points of reality TV programming. We're here to share with you an MTV UK ad promoting the network's The Valleys.

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by Steve Hall    Jan- 9-13    
Topic: Policy, Racy, Television



Ugg Boots Help City-Bound Sissies Feel Like Real Men

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So...all we can conclude after viewing this M&C Saatchi LA-created video content for UGG Australia is, well, Ugg for Men footwear is, well, for sissies who don't actually go outdoors in inclement weather. Rather, they just stand on a treadmill while men dressed in white walk inclement weather backgrounds past the guy and toss some fake rocks, water and snow at him.

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by Steve Hall    Jan- 8-13    
Topic: Video



Cats in the Cradle-Like Message Urges Man to Smell the Roses

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Working with a52 and Rock Paper Scissors, twofifteenmccann created this beautiful spot for Nescafe which relates perfectly to the busy world in which we all live. Delivering a contemporary version of the message within Harry Chapin's classic Cats in the Cradle, the Spanish language commercial examines all the beautiful things a man could experience if only he took the time to do so.

And, it seems, all one needs to do to find this time as grab a cup of Nescafe and sit down with Dad in a cafe.

more »

by Steve Hall    Jan- 8-13    
Topic: Commercials



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