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American Airlines Logo Must be Pretty Big to See From the Ground

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- The new American Airlines logo is great and all but could people really see it from the ground?

- The One Club's Annual Creative Hall of Fame event that is taking place in NYC this coming Tuesday night. This year, Advertising Legends Steve Hayden, Martin Puris, Jim Riswold and John Webster are being honored for their lifetime of achievements in the industry.

- BBDO New York has, for the sixth time, placed number one on The Directory Big Won, a directory of most awarded agencies

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by Steve Hall    Jan-18-13    
Topic: Agencies, Brands



How to Make A Video Go Viral (Or At Least Increase the Chances)

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In this guest post, Topline Communications Head of Video Production Jamie Field outlines the steps he feels need to be taken to increase the likelihood a video will go viral. Topline Communications is a video production, PR, social media and SEO consultancy, based in London

Viral is the holy grail of video marketing. Everyone wants to commission a viral video, but briefing your video production company to make you one is ridiculous. That's because a video that becomes as contagious as swine flu cannot be achieved by a cameraman editor producer and director.

Instead, the concept needs to come from within your company - and your PR department is probably the best place to start. Aren't they the people that generate story ideas that are designed to appeal to the highest possible percentage of your target audience? (If they aren't then your department is costing you money!).

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by Steve Hall    Jan-18-13    
Topic: Opinion, Video, Viral



Kimberly-Clark Celebrates Boy's First Flush With Epic Event

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Did you see the Kimberly-Clark First Flush story on Rock Center with Brian Williams last night? Well, here's the behind the scenes footage detailing how Ogilvy Chicago and partners created an epic celebration of a little boy's first flush. Something the little man will remember for the rest of his life.

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by Steve Hall    Jan-18-13    
Topic: Events



How Subway Should Have Responded to the 11 Inch Sub Kerfuffle

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As you may have read, a Perth teenager, reportedly Matt Corby, posted a picture (which was Liked 100,000 times before disappearing) of a footlong sub with a tape measure on it showing the sub just 11 inches long. Predictably, an epic firestorm ensued on social media. And some responses by Subway don't seem quite as genuine as they should.

Subway Australia responded (post that begins with "Who LIKES the sound of free avo on their sub?!") to the swirling tempest in a teacup by saying, "With regards to the size of the bread and calling it a footlong, "SUBWAY FOOTLONG" is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length."

On its Facebook pages around the world, Subway is responding but many of its comments are simple deflections and reiterations of the fact the sub is simply called a footlong but that baking processes can affect actual length

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by Steve Hall    Jan-18-13    
Topic: Brands, Opinion, Social



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Six Ways Digital Marketing Will Rock Your World

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It's no surprise the social web has caused a dramatic shift in digital marketing. From new channels of communication to how digital marketers are expected to interact with customers, everything has changed. And many marketers are still scratching their heads and making big mistakes.

The new social web - like it or not - requires a shift in approach that rewards creativity and a willingness to engage with customers in different ways. It also lends new opportunities to digital marketers everywhere

In this report from Gartner, part of the Adrants whitepaper series, you will learn:

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by Steve Hall    Jan-18-13    
Topic: Research



Do Target's New Ads Misogynistically Objectify Women?

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Just what the hell is this new Mono-created Target ad attempting to convey?

Climbing a ladder in heels is difficult? Women are "challenged" by ladder climbing? Life throws many curve balls in a woman's path? Women don't know how to screw and unscrew a light bulb?

And how about the rest of the ads in the series?

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by Steve Hall    Jan-17-13    
Topic: Brands, Opinion, Racy



Ad Banned For Claiming Cream Will Make Your Ass Look Like Mila Kunis'

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An ad for Rodial body cream featuring Mila Kunis was banned by the UK's Advertising Standards authority for claiming its cream will provide a "body to die for." The ad, which took the form of an email, featured Mila Kunis from a recent Esquire shoot. In the ad, Kunis can be seen standing against a wall in her underwear. The headline reads, "Get a body to die for with 50% off body sculpture for 24 hours."

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by Steve Hall    Jan-17-13    
Topic: Celebrity, Racy



'Eye On' Aims to Provide Proof of Marketing's Financial Performance

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Black Ink, a division of Boston-based Winsper, has announced Eye On Enterprise Marketing ROI Suite, a cloud-based offering that provides brands with empirical evidence regarding marketing's contribution to the bottom line. Eye On reports on more than 50 interdependent key performance indicators (KPIs) across Marketing ROI, Customer ROI, and Business ROI. It is said to work with any database environment including enterprise resource planning (ERP), sales force automation (SFA), marketing resource management (MRM), marketing automation (MA), and point of sale (POS).

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by Steve Hall    Jan-17-13    
Topic: Tools



How Agencies Are Reinventing Themselves As AOR Model Changes

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Back in the day...actually not so long ago, clients would choose an agency, dub them agency of record, sign a contract, pay a monthly retainer and the partnership would last for years. Everything was "hunky-dory" to use a term from back when things in the advertising business were, well, "hunky-dory."

Both sides trusted the other would hold up their end of the bargain. The agency would live up to its promise to deliver campaigns that worked and the client would reward that dedication and success with business commitment to the agency.

Then a few things happened. CMOs began changing jobs every 12 to 18 months. Hoping to make a mark at their new company and impress their bosses, they'd promptly fire the agency, hold a review and choose a new agency.

Continued on Central Desktop blog...

by Steve Hall    Jan-17-13    
Topic: Agencies



Confess Your Creative Sins With 'The Creative Confessional'

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If you've worked in advertising for longer than, well, a day, you have sins to confess. And what better place to confess your sins than on The Creative Confessional. Not only will you be able to rid your mind of your sins but you will also be able to commiserate with a brotherhood of other creative sinners. You can also vote to absolve or condemn your fellow sinners. Some recent confessions include

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by Steve Hall    Jan-17-13    
Topic: Agencies, Brands



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