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How to Quantify Social Media Engagement in B2B Marketing

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For the past five years or so, social media has been all the rage. It's the cool, now not-so-new shiny toy that routinely makes its way into just about every new business and client presentation. Brands have slapped up Facebook pages, opened Twitter accounts, pounced on Pinterest, queried Quora, lapped up LinkedIn and given Google+ a gander.

But does any of it work? As is always the case with new marketing tactics (and old, as well), the question comes down to ROI; where did the money go and how did it affect the bottom line of the business? Here is one company's approach to answering that question.

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by Steve Hall    Jan-17-13    
Topic: Research, Social



Direct Mail: Still Thriving in a Digital World

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This contributed article is written by Jacob Beckley, VP of Innovation at Fusion92, a full service digital marketing agency located in Chicago.

Is direct mail dead? Is it on its way out? What's the future? Many marketers are being asked these questions from their clients on a regular basis. Whatever the response, direct mail still accounts for over 50 percent of the US marketing spend according to the DMA and, on average, still pulls the best response rates out of any other marketing medium.

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by Steve Hall    Jan-15-13    
Topic: Direct



Art Directors Club Call For Entry Deadline January 25

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Everyone loves an award from time to time, right? If you are planning on submitting the advertising masterpieces you have created over the past year to the Arts Directors Club 92nd Annual Awards, now is the time to do so. The call for entry deadline is January 25 so get crackin' and head over to the Entry section of the ADC website and follow the steps to enter your work.

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by Steve Hall    Jan-14-13    
Topic: Industry Events



Welcome to the Ad Agency Pronunciation Guide

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Having trouble pronouncing some ad agency's names? Well, never fear. The Agency Pronunciation Guide is here. Yes, it's as stupid as it sounds but it's mildly funny. And in case you're wondering about the taxonomy of agency names, check out this infographic from British creative team Rob Donaldson and Joe Dennett.

The duo broke down agencies into five main categories (Founders, Alpha Numeric, Inanimate Objects, Place and Living Things) and several subcategories. Check out both the pronunciation Guide and the Agency Taxonomy below.

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by Steve Hall    Jan-14-13    
Topic: Agencies



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