« Last week 20-Jan-13 | This archive, pg:  1  |  2  |  3  |  4  | Next week 3-Feb-13 »

Beck's Sapphire Super Bowl Ad A Snoozer

becks_sapphire_super_bowl_13.png

We're not sure it's really anything to write home about, no less publicize but, hey, we write about advertising, the Super Bowl is a big part of advertising and this Beck's Sapphire ad will air during the game.

It isn't much more than a fish swimming aroung a bottle of Beck's Sapphire beer as an announcer intones the usual beerisms.

The ad carries the Blackstreet tune No Diggity performed here by Chet Faker.

more »

by Steve Hall    Jan-31-13    
Topic: Super Bowl 2013



See Budweiser's Heartwarming Clydesdale Super Bowl Ad

budweiser_clydesdale_sb_13.jpg

In this Budweiser Clydesdale Super Bowl ad set to the tune of Stevie Nicks' Landslide, we witness the journey of a baby Clydesdale from birth on a farm to parade work in Chicago. The spot, which will air during the second quarter, celebrates the return of the Clydesldales to front and center having, for the past few years, been relegated to supporting roles.

The Clydesdales have always been the emotional centerpiece of Budweiser's marketing efforts and are usually on full display come Super Bowl. One such epic appearance was during the 2002 Super Bowl following 9/11. In that spot, the Clydesdales march to New York and pay their respects to the fallen.

This year's Clydesdales ad, created by Anomaly and directed by Jake Scott, carries a promotion which asks viewers to help name the baby Clydesdale featured in the ad by tweeting suggestions with the hashtag #clydesdales to @budweiser

more »

by Steve Hall    Jan-31-13    
Topic: Super Bowl 2013



Epic Allstate Ad Delivers Epic Mayhem

allstate_super_bowl_2013.png

In perhaps one of the best Allstate ads ever with Mr. Mayhem, Dean Winters, we are treated to an epic story revealing the cause of humanity's frequent encounter with mayhem.

Beginning with Winter's reveling he's the original "forbidden fruit," we are treated to an epic travel through time with Winters bringing disaster and mayhem every step of the way. From the extinction of dinosaurs to the NFL referee strike, Winters had his hand in the pot.

more »

by Steve Hall    Jan-31-13    
Topic: Super Bowl 2013



Seth Rogan, Paul Rudd Debate Super Bowl Ad Rules in Samsung Teaser

samsung_next_big_thing_super_bowl_2013.png

Samsung is out with a :60 Super Bowl teaser entitled El Plato Supreme. The teaser features Seth Rogen and Paul Rudd who have been called in, by Breaking Bad's Bob Odenkirk to pitch their ideas for Samsung's "Big Game" ad for Samsung's The Next Big Thing. What transpires is a hilarious conversation about what can and can't be said in a Super Bowl ad.

more »

by Steve Hall    Jan-31-13    
Topic: Celebrity, Super Bowl 2013



Delissio Pizza Will Knock the Mormon Out of You

delissio_pizza.png

OK, OK, so maybe assuming the family in this Delissio pizza commercial are Mormon is blatantly stereotypical but the headline kind of wrote itself so we went with it. Complaints are welcome in comments.

Anyway, in the commercial, created by DraftFCB Toronto, a mom serves Delissio pizza for dinner. The family then imagines what their less-drab life might be like if it were fueled by Delissio pizza. All manner of excitable family togetherness ensues including mom getting a tramp stamp.

Back to reality...and dad decides to "forbid this wheel of temptation." Your loss, dad. Mom's non-Mormon look is kind of hot.

more »

by Steve Hall    Jan-31-13    
Topic: Commercials



Boy Gathers Superhero-Like Friends For Football in Hyundai Super Bowl Ad

hyundai_santa_fe_sb_2013.png

If I had friends like the friends the kid in this Hyundai Santa Fe commercial has, I'd be challenging the "mean kids" to football games every day. To tout the 7-seater, Innocean created Team, a Super Bowl :30 that shows a boy challenged by some not so nice kids to "come back when you have a team."

Not one to give up easily, the boy and his very supportive mother hop into their Hyundai Santa Fe to round up the boy's very superher-like friends who all return to take on the mean kids in a game of tackle football.

It's the sort of commercial proud parents can rally around and one that does a very nice job and conveying the 7-seat capacity of the Santa Fe.

more »

by Steve Hall    Jan-31-13    
Topic: Super Bowl 2013



If the Super Bowl Were The Social Bowl, Coke Would Win

shift_social_bowl_2013_infographic_cropped.png

There's just one problem with this infographic from Shift which takes a look at social activity for brands as if the Super Bowl were the Social Bowl. The Super Bowl hasn't happened yet. Conversation on social platforms could be completely different come Sunday as compared to this week's lead up conversation.

In addition, does killing it in social media really mean you're crushing it from a revenue perspective? Yes, there are analogies to be made and correlations to be considered. But these sorts of data grabs too often feel like playful ploys at generating awareness and publicity for the infographic creator rather than an offer of information that's actually valuable.

more »

by Steve Hall    Jan-31-13    
Topic: Research, Social, Super Bowl 2013



Agent Provocateur Model Loses Her Pussy

agent_provocateur_vd_2013.jpg

So the whole pussy double entendre thing? Dead, done, gone, right? Nope. Agent Provocateur has dusted it off and is foisting in out face for it Valentine's Day promotion.

So we have a woman wandering around her house in her lingerie (naturally) who hears a noise outside and her cat screeching. She heads outdoors and catches the attention of a man running by. And oh yes, she asks, "Have you seen my pussy?"

Well, yes, maam, it's right there between your legs. OK, he didn't say that. His tongue dropped, she scowled at him and he went on his while. Out lady friend then proceeds to continue looking for her cat by calling, "Here pussy, pussy, pussy...."

more »

by Steve Hall    Jan-30-13    
Topic: Racy



Not Much Kate Upton in Mercedes Super Bowl Ad

mercedes_kate_upton_sb_2013.png

So that stupid Super Bowl teaser Mercedes did last week featuring Kate Upton? The one in which she takes on the role of "object of desire" to a bunch of guys washing a car while their tongues wag? The one the Parents Television Council stupidly thought was actually too sexy? Yea, that one. Well it had nothing to to with Mercedes' actual Super Bowl commercial which features a scant six seconds of Upton.

more »

by Steve Hall    Jan-30-13    
Topic: Celebrity, Super Bowl 2013



'Tampon Versus Mooncup' A Hilarious Anti-Tampon Rap

tampon_mooncup.png

In this hilarious video, two "gangs" of women take on each other in a tampon versus mooncup bathroom rap competition. For those who don't know (we didin't), a mooncup is a silicon menstrual cup women can use instead of a tampon or sanitary napkin.

It's like a direct to consumer ad that's actually watchable.

more »

by Steve Hall    Jan-30-13    
Topic: Strange



« Last week 20-Jan-13 | This archive, pg:  1  |  2  |  3  |  4  | Next week 3-Feb-13 »






Featured FREE Resource: