Anheuser-Busch took the top spot in the 25th annual USA TODAY Super Bowl Ad Meter for its Baby Clydesdale ad. Panelists gave the ad a score of 7.76 (on a scale of 0 to 10).
In celebration of the 25th anniversary of Ad Meter, USA TODAY expanded the vote to thousands via a password-protected site. More than 7,600 panelists voted on the more than 50 ads that ran during the game.
We have to say we're in complete agreement with Tim Nudd over at AdWeek whose top five Super Bowl ad picks mirror ours exactly. Now, picking the top five Super Bowl ads, of course, is pure speculation and opinion because, of course, the only thing that really matters is did the ad sell any product. And we certainly won't know that for a while, if ever.
That minor detail aside, here are our (and Tim's) top five Super Bowl advertising picks for 2013.
This year's Super Bowl will be dubbed The Year of the Kiss. Why? Well two always makes a trend, right? We had Bar Refaeli suck face with a geek in a GoDaddy commercial. And we had Will Ferrell, seemingly on his way home from basketball practice, sucking face with an Asian lady on a bus.
The spot aired in Sherman, TX; Ardmore, OK and Glendive, MT. In true clandestine form, the spot isn't even on Old Milwaukee's YouTube channel. A few viewers captured it on their own after, perhaps, being tipped where and when it would air.
In what will perhaps (and should) ultimately be dubbed this year's best Super Bowl commercial, the late Paul Harvey's famed So God Made A Farmer speech was incorporated into a Ram Truck ad.
The words come from a speech Harvey gave in 1978 at the National FAA Convention. The speech is moving and the images that accompany truly encapsulate the message; there are some people out there who work really hard for little money and out of love for their craft.
The ad, created by The Richards Group, is brilliantly crafted and carries a powerful message. Likely, it won't rank as high as some of the more humorous spots in the game but that doesn't make it any less great.
Acting quickly during the 35 minute partial power outage during the Super Bowl, Oreo wipped up an ad which carried the headline You Can Still Dunk in the Dark. Brilliant and quick thinking.
Oreo was able to achieve this feat because it's agency, 360i, and the client were all together in one room during the game and could make the necessary quick decisions to result is this ad.
OK maybe just a little bit. But while we were watching the Bud Light Luck Chair commercial which has a couple of guys taking a friends chair to Stevie Wonder so he can shift the chair's luck giving properties, we can't help but think of VW's 2006 Sunday Afternoon commercial.
Watch them both below and tell us whether or not we are on crack. Likely we are.
There is a camp that thinks brands who thank the military for their service are pandering and gratuitous. There are others who think there simply isn't enough we can do to thank out military for their service.
Chrysler and Oprah delivered a touching two minute commercial just prior to the second half of the Super Bowl. In the ad, Oprah delivered a strong and touching message to the men and women who serve in our military. She said they are missed. They are needed. They are loved.
The Oreos Super Bowl ad in which a bunch of people in a library argue over whether it's the cookie or the cream that's the best part of the cookie is funny enough. Nice nod to Instagram though it's not entirely clear what the brand wants us to to when we get to Instagram.
OK, it's a little clearer once you actually vist the brand on Instagram: OREO Cookie or Creme? This is where it all gets settled. Tag a photo #cookiethis or #cremethis, and we might just re-create it using your favorite part. http://oreo.ly/XpWThI
On Thursday, the brand's Instagram account had 2,200 followers. It's now climbed to 30,000 mark.
To our knowledge, it's the first time Instagram has been called out in a Super Bowl (or any)ad to date.
Doritos will likely have a hit with its Goat For Sale ad in which a man buys a goat but soon finds out it loves Doritos. A little too much. Hey, there's only room for one Doritos lover in a household.
And the goat isn't too pleased when he realizes his owner id hoarding all the Doritos for himself! Super funny spot.
Pepsi versus Coke. Coke versus Pepsi. The "war" has been going on for as long as the two brands have been manufacturing their various variations of sugar water. The latest salvo come from Pepsi who brilliantly punks Coke by producing, with help from Funny or Die, a behind the scenes look at Coke's Coke Chase Super Bowl commercial.