While watching the Super Bowl back in the day, we could expect several brands to serve up a delicious selection of scantily-clad women hocking beer, domain registration, energy drinks, lingerie and even water. Today, relatively few brands play the sex-sells card any more but thanks to Carl's Jr., the approach isn't quite dead.
In this Hyundai Santa Fe Super Bowl ad created by Innocean, the brand has fun with something every parent is familiar with; the playdate. While that may sound a bit mundane, this playdate is like no other. With help from the Flaming Lips, Dad and kids head to a skate park, go four wheeling, fools around with museum exhibits, hang with a motorcycle gang, go to a petting zoo where they get chased by an ostrich and go bowling inside a giant balloon.
Epic, indeed. Every kids dream.
Last Thursday, Samsung released the one minute teaser to its two minute Super Bowl ad. Today, the brand released the finished two minute version. The ad, which features Seth Rogan, Paul Rudd and Bob Odenkirk, is a brilliant riff on current advertising tactics with specific callouts to the over use of Psy, sending people into space ala Axe, talking babies, crowdsourcing...and even celebrity endorsement by LeBron James who makes an appearance on a Samgsung tablet.
The ad is witty, engaging and intriguingly watchable. However, that may be due to its inside baseball strategy. While everything has become meta, some of the references made in the commercial may not be fully grasped by "regular" people. That said, we like the strategy and think the ad is well done.