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I Get Mad YouTube Views Cuz People Can't Smell My Poo


Litter Genie, with help from JWT New York, is out with its third music video featuring Walter who, along with his Lap Cats, invite you to groove to the sounds of Me Luvz Mahselfz.

With nearly 2.5 million combined views for his previous music videos, I Haz A Catnip in Mah Head and I Haz a Pie Row Tek Nik, Walter's musical fame has grown beyond YouTube.

As part of the promotion, people can tweet their own rap lyrics to @LitterGenieCat and one dollar will be donated to Best Friends Animal Society through February 17.

Best lyrics in the new tune" "I'm on YouTube getting all kinds of views because people can't smell my poo."

more »

by Steve Hall    Feb-12-13    
Topic: Cause, Strange, Video

Perhaps the Best Agency Self-Promo Ever


Out for about a month (OK, two years and one month!), this video from john. st. examines the scenario of a simple birthday party which, if planned properly, is no small task and requires artful skills to pull of successfully. Using this analogy, john st, magically convinces us that if they could pull off the perfect birthday party, just imagine what they could do for a brand.

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by Steve Hall    Feb-12-13    
Topic: Agencies

Percussionist Slaps Four Thong-Clad Asses


Here's one of the more unique methods a musician can use to call attention to his band. Percussionist Jorge Perez, member of the musical group Patax, can be seen in this video having his way, musically speaking, with four woman who have offered up their thong-clad asses for Jorge to, well, slap as he sees fit.

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by Steve Hall    Feb-12-13    
Topic: Racy, Strange

UnPretentiousil Cures Hipsterism, Cassies Care


- Unpretentiousil has been scientifically and clinically proven to cure hipsters.

- Need help insuring your video will "go viral?" Check out TubeRank.

- Dish Network's new ad pays its respects to...TV commercials.

- To raise awareness of the 13th SriLankan Airlines Golf Classic in Colombo (which had been on a two year hiatus), Grant McCann developed stickers that made people's car windows look like they had been shattered.

- The Cassies, Canada's version of the Effies, is being promoted with three videos that poke fun at just how much regular people couldn't care less about awards shows. (One, Two, Three)

by Steve Hall    Feb-12-13    
Topic: Spoofs, Video

How Inbound Marketing Serves the New Purchase Loop Mentality


For over one hundred years, brands have been tailoring their marketing to the four-step purchase funnel developed in 1898 by Elias St. Elmo Lewis. The familiar steps are awareness, interest, desire and action. Simple. Straight-forward. And has served marketers well for a century.

Well now it's out of date. According to new research conducted by Latitude, 87 percent of consumers no travel a less linear, more complex pathway to final purchase. And there are new steps in the process which include openness, realized want or need, learning and education, seeking idea and inspiration, research and vetting...and post-purchase evaluation and expansion.

Check out this in-depth article I wrote for HubSpot that details the new process and how brands can fine-tune their marketing for each individual step.

by Steve Hall    Feb-11-13    
Topic: Research

Chocolate Brand Lacta Launches Feature Length Film


Once again, Greece chocolate brand Lacta, which has become known as a symbol of "the sweetness of love" is out with another stellar piece of content marketing. This time it's a full blown movie that tells the story of three couples who meet, face challenges and, in the end, find happiness. Or so we hope. The full length movie won't be released until Valentine's Day.

more »

by Steve Hall    Feb-11-13    
Topic: Social

Who Owns Social Media? Brand or Agency?


In the early days of social media, the market was flooded with "social media gurus" and agencies that added social media-related bullet points to their new business decks and called themselves experts in the space. Very thankfully, there is less of that nonsense today, the segment has grown up and the market has become more mature.

But it's still not exactly clear with which entity the responsibility for a brand's social media program sits. Some argue the specialized expertise of agencies and PR firms are still needed to guide brands through the maze of social media opportunities. Others argue it's inefficient and leads to less effective engagement when outside parties are involved and, therefore, advocate for social media to be handled internally. In fact, Edelman coined the term "social business" to describe the proliferation of social media practices at the enterprise level.

Read the rest on Central Desktop's blog...

by Steve Hall    Feb-10-13    
Topic: Opinion, Social

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