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How to Deal With Difficult Clients

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In my years as an agency media director and account director, I worked with many different personality types - including one long-term client who, for many years, wouldn't respect me or my work. One day he angered me so much I screamed at him for five minutes straight, telling him I knew exactly what the hell I was doing and he should shut up and listen to what I have to say.

While I certainly don't recommend letting your anger get the best of you or screaming at your clients, in this particular case my years of attempting to placate, coddle and generally bend over for this particular client never worked. It wasn't until I stood up to him with the same forceful authority he always commanded that he respected me. And from that point on, our relationship was wonderful.

Read the rest on the Central Desktop blog.

by Steve Hall    Feb-22-13    
Topic: Opinion



Entries Open For Bees Awards

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The Bees Awards which honor the best social media marketing efforts has opened its call for entry. The Bees Awards, now in its fourth year, will judge work across 23 catagories including best use of analytics tools, best use of mobile, best reputation management, best crisis management, best branded viral video, best student work and many others.

Check out the details here and submit your work.

by Steve Hall    Feb-22-13    
Topic: Industry Events



Best Bus Stop Ever?

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While it would certainly be amusing to stand at a bus top, visit a mobile site and then be picked up by a super cool sports car or a dog sled or a bus filled with carnival characters but how exactly does all that sell Qualcomm mobile services? If, in fact, that's what this stunt is trying to sell. Because we have no idea since we were distracted by all the stunt's hoopla.

This makes about as much sense as the brand's keynote at CES.

more »

by Steve Hall    Feb-21-13    
Topic: Outdoor, Strange



Antonio Banderas Talks to a Donut

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So you agreed to have lunch with a friend who wants to be more than a friend. But you're not sure you want to be more than friends. So you state upfront that "it's just lunch" and that when lunch is over, "this" will be over. All well and good if both parties understand.

However, if your date is a donut that just won't shut up and keeps lingering even though lunch is over, then you might need a bit of help from Wrigley's Extra gum. Hmm. If only things actually went that smoothly.

more »

by Steve Hall    Feb-21-13    
Topic: Celebrity



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Does Parking Your Car Give You an Orgasm?

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Apparently, parking a car can be much like having sex. At least according to this TMW-created ad for Durex Ulta Thins condoms. The ad is entitled Intensely Close which, of course, is a rif on just how close you can get to your partner because the condom is so thin. Of course, nothing gets you closer than a vasectomy!

more »

by Steve Hall    Feb-21-13    
Topic: Commercials, Racy



Infographic Summarizes Burger King Hack

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Honestly, we're surprised we haven't been flooded by agencies, metrics companies, social media pundits and research firms shamelessly latching on to Monday's Burger King Twitter hack for a little bit of publicity. But one company jumped on the trendlet. Social media monitoring company Synthesio cobbled together a few stats from Monday's shenanigans.

- Burger King gained 30,000 new Twitter followers (which everyone seems to be cheering)
- There were over 450,000 tweets on the topic
- There was a 300 percent increase in Burger King-related conversation

But here's the thing. Where's the stat that says Burger King Realized an X% increase in Whopper sales on Tuesday?

more »

by Steve Hall    Feb-21-13    
Topic: Brands, Research, Social



20 Marketing Trends and Predictions for 2013 and Beyond

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In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

But what's in store for the next year? This guide from HubSpot aims to serve as your navigation system into the world of marketing in 2013.

Download this report now to gaze into the marketing crystal ball and uncover what marketing will look like in 2013.

by Steve Hall    Feb-21-13    
Topic: Research, Trends and Culture



Nivea Pranks Unsuspecting Travelers With Arrest Stunt

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Marketing pranks come in all shapes and sizes. Some better than others. Most are innocuous and playful. But this stunt from German deodorant maker Nivea pushes past what most would consider acceptable limits. Of course, that doesn't detract from the fact it's an epically awesome stunt.

more »

by Steve Hall    Feb-20-13    
Topic: Guerilla



Freelance Creative Sends Head to Prospective Employers

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So how does a freelance creative get new work? If your Floyd Hayes, you send out a 3D replica of your head. Yea, that's what you do. Accompanying the head is the following copy.

"It is time for me to get some new business in the door. In addition to email, social media, meetings and word of mouth, I thought I'd send out 3D printed heads to key prospects. I quite like the line "tiny head big ideas" - as in real life I do have a small head :)"

And...there you have it.

by Steve Hall    Feb-20-13    
Topic: Guerilla



You Can Eat This Ad

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Yes. An ad you can eat. Seriously. Hey, magazine inserts have carried the stench of perfume for years. Why not an ad you can actually taste? OgilvyOne Dubai created a magazine ad for Fanta that allows you to rip a piece off the ad, place it in your mouth and taste the soda.

We're not exactly how hygienic an act like this given how many people may have touched the magazine before you get your hands on it but we will give them points for doing something, anything, to make print advertising remain interesting.

by Steve Hall    Feb-20-13    
Topic: Magazine



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