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Miami Beach (And the Art Directors Club) is Calling Your Name


So by now you've probably heard the Art Directors Club has moved their awards event to Miami Beach April 2-4. If you plan on attending, there are just two weeks left to save $350 on a Festival Pass making the price $1,400 which, by the way, includes the cost of three nights at the W South Beach or Shore Club hotels.

Want to go? Check out all the details here.

by Steve Hall    Feb-20-13    
Topic: Industry Events

Optical Illusions Highlight Hospital's Space Needs


The British Columbia Children's Hospital Foundation teamed with Dare to create a campaign to raise funds for the construction of new hospital. The chief need was more space to take care of children and the agency used an interesting optical illusion approach to conveying the message.

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by Steve Hall    Feb-20-13    
Topic: Campaigns, Commercials

These New Burger King Spots Are Not Hacked


We could get excited about these three new Burger King spots from Mother which tout the brand's new Arabica coffee and Gouda Bacon sandwich but all we can focus on is the chef in the Gouda commercial not wearing sanitary gloves and how two of the spot's titles, Two Thumbs and First Cup remind us of something else entirely.

Aside from those distractions, the work is respectable and we suppose it will help distract us from Monday's Twitter account hack.

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by Steve Hall    Feb-20-13    
Topic: Commercials

Grey Poupon Revitis Iconic 'Pardon Me' Campaign


Thirty-two years after the original spot aired, Grey Poupon Mustard is bringing back the iconic "Pardon Me" campaign. A new TV spot, which will air during The Oscars, picks up right where the original 1981 commercial left off, showing what happened after the Grey Poupon was shared with the other distinguished gentleman.

The :30, titled The Chase, was created by CP+B and features a collection of craziness including a car chases, flying champagne corks and caviar car slicks, which ensue after the Grey Poupon jar is shared. The spot itself is a teaser for an extended version which will be available online at GreyPoupon.com following the teaser's premiere during The Oscars.

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by Steve Hall    Feb-20-13    
Topic: Campaigns

Schweppes Makes People Do Cray Tumble From Mountaintop


When you drink a Schweppes, do you feel the schweppervecence? Does it make you want to tumble down a 10,000 foot mountain? Roll through the forest? Plunge over a waterfall?If you're in a George Patterson Y&R Schweppes commercial it sure does.

Anyway, stop daydreaming and get back to work.

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by Steve Hall    Feb-19-13    
Topic: Commercials

Valege Lingerie Helps Two Boobs Find Each Other


It's all about proper cleavage, right? Just the right amount of inward and upward push to form that perfect crevice of delight every woman wants to have and every man wants to dive into. Well now thanks to Valege Lingerie, two boobs will never again suffer from being apart from one another.

Created by Paris-based Marcel, these three ads are, perhaps, the wittiest bra ads we've seen in some time. Cartoonish in nature, they avoid the in-your-face sexualization of Wonderbra and the impossible-to-achieve beauty approach of Victoria's Secret. Just two boobs trying to get together. And every woman can relate to that.

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by Steve Hall    Feb-19-13    
Topic: Racy

How Inbound Marketing Can Improve Native Advertising


By now most of you have heard the term Native Advertising. And, yea, we can see you throwing your hands up in the air and screaming, "What's up with all these people who feel the need to slap a new label on something that's been around since consumer packaged goods companies created the soap opera?"

But as you well know, this industry loves its buzzwords. Now before you toss this off as the Cue Cat of 2013, consider this; Native advertising, done right, is not an advertorial. Native advertising, done right, is not product placement. Native advertising, done right, offers valuable, educational, useful information to your customers and prospects.

Check out this article I wrote for HubSpot entitled How Inbound Marketing Can Fuel Native Advertising to make sure your native advertising efforts are doing everything they can at every stage of the marketing process.

by Steve Hall    Feb-19-13    
Topic: Opinion

How to Create Killer Content For Each Stage of the Buying Cycle

While content marketing may be the buzzword dujour, there's some credence to the notion. After all, people need the right information at the right time when they are researching and deciding what to buy.

In this Yesler whitepaper, part of the Adrants whitepaper series, you will find out how to map your content to the needs and roles of your prospects as they move through the purchasing cycle.

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by Steve Hall    Feb-19-13    
Topic: Research

Talent Pool: Are Specialists Endangered?


In some of our past coverage, we've touched upon the changing nature of professional experience needed to form effective creative and marketing teams, how those teams should be structured and how agencies are reinventing themselves as the market has shifted away from the traditional agency of record model.

Add to that the notion of pi-shaped talent which, like T-shaped talent, describes a person with broad knowledge in all areas but adds capability for both left-brained and right-brained skills, and you have a dramatic shift in workforce expertise.

This shift toward a workforce that possesses a multifaceted skill set begs the question: are specialists endangered? I think not.

Read the rest on the Central Desktop blog...

by Steve Hall    Feb-18-13    
Topic: Agencies

Saatchi Aims to Curb Cyber-Bullying With Browser Plug-In


BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization -- a program for nurturing technology -- oriented youth, in order to try and find a solution to a national (Israel) and worldwide problem -- cyber-bullying. Boycotts, harassments and offensive messages have caused many children emotional damage which in many cases has pushed them to end their lives tragically.

Out of dozens of ideas, the agency chose to focus on the cyber bully just before they write an offensive message on platforms like Facebook, blogs and forum. The agency created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones.

Hmm. Getting an actual bully to install an actual plug-in that actually stops a bully from bullying is, well, a bit of wishful thinking. Just saying.

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by Steve Hall    Feb-18-13    
Topic: Online

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