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AMC Does Something Stupid With 'Something More'

amc_something_more.jpg

Here's the thing. On TV and in movies, story matters. Story always matters. No matter how many special effects or hot women the producers decide to throw in, it's all crap unless there's a good story line.

So why AMC decided to drop its "Story Matters Here" tagline in favor of the meaningless, applicable-to-anything "Something More" escapes logic.

Oh sure, today's culture has the attention span of a gnat and change can't come quick enough. But when change comes, it should at least make sense and this does not.

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by Steve Hall    Apr- 1-13    
Topic: Opinion, Television



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