This guest post is written by Aquent Director of Global Marketing Katja Wald
Mobile devices have changed the way consumers interact with companies. Consumers are now accessing websites on the go, liking an organization's Facebook page and clicking on ads that interest them in certain applications. With consumers adopting mobile technology at a rapid pace, companies are eager to capitalize on this mobile explosion.
In fact, based on survey results from the Google Analytics Blog, 87 percent of marketers are planning to increase their mobile efforts in 2013. Now the questions become: what are the major challenges marketers face with utilizing mobile for marketing campaigns and how do they tackle those obstacles to successfully growing mobile as part of the overall marketing program?
The Future Lions global student creative competition is calling for 2013 entries. AKQA, in collaboration with Cannes Lions International Festival of Creativity, is hosting Future Lions for the eighth year in a row. This year's theme, 'Destiny Awaits', encourages students to invent bold ideas that will create the future.
The annual Future Lions competition challenges students to develop an idea for advertising a brand in a way that would not have been possible five years ago. There are no rules in terms of media or technology, no restrictions around product or target audience and no entry fee. Winning concepts will be honoured at Cannes Lions International Festival of Creativity in the Debussy Theatre in June.
Celebrating the competition's emphasis on creativity and innovation, AKQA is proud to announce WIRED UK as official partner for Future Lions 2013.
Last year the competition achieved a record number of over 1,100 entries from 40 countries, making it one of the world's largest student competitions. An influential platform for emerging talent, Future Lions winners are highly sought after and quickly employed by many of the world's leading agencies.
KLM is launching a high altitude balloon in the Nevada desert on April 22. Those who correctly guess high the balloon will climb before it pops will have a chance to win a flight into space on the SXC Lynx Spacecraft.
Those interested in venturing a guess and potentially winning a flight into space can visit this KLM promotional page to enter.
In a classic riff on "shit my pants," K-Mart is out with an ad entitled Ship My Pants. And, yes, that's pretty much all they say throughout the entire ad. And, yes, it does sound like everyone is saying "shit my pants." Except for the the guy who says "I just shipped the bed."
The ad received two minutes of commentary this morning from Matt Lauer on Good Morning America, likely reaching more people than the ad ever will.
The ad touts the brand's new online shipping service.
Mr. T, who doesn't look like he's aged a day since he appeared on The A Team 30 years ago, can be seen as Tee Expert in Crispin Porter + Bogusky's latest Old Navy commercial. The ad is part of a series with Airplane star Julie Hagerty. Past ads have featured Jennifer Love Hewitt and future ads will feature Boyz II Men, Rachel Leigh Cook and others.
This is Mr. T's second appearance in an Old Navy ad. Last year, the A-Team start appeared in a two minute infomercial with Anna Faris.
In a survey of 100 media agencies, media owners and brands, conducted by the Festival of Media Global 2013, many believe media agencies are adapting well and that the media planner's role will change to take on more of a strategic/advisory capacity; however there is some concern over a lack of industry standards and transparency, and the disadvantage of a lack of human input.
Most respondents (66%) say they expect automated media buying to increase next year, with 26% of the group indicating they feel this increase will be substantial. Similarly, 63% say they expect an overall increase in automated media planning, with 20% believing this will be substantial. 55% agree automated media on the whole has increased in the past year - 22% saying substantially.
This is funny. Hilarious, actually. What would it be like if you were driving down the road and all of a sudden "rate suckers" attacked your vehicle? That's the premise of a new -- and very different -- Progressive Insurance ad created by Arnold Worldwide.
Looking for a stark contrast from its popular Superstore ads, starring Flo, Progressive tapped Director Ruben Fleischer of "Zombieland" and "Gangster Squad" fame for the campaign. The spots feature "rate suckers" latching themselves onto unassuming cars with their mouths--literally sucking the insurance rates of good drivers.
It's that time of year again. Time for the Oscars of the Internet. The time when the red carpet is rolled out to honor the best web work of the year. With 18 nominations, DDB leads all agencies in nominations and joins R/GA (17), BBDO (11), Wieden + Kennedy (9), Ogilvy (8), McCann (8) and Y&R (8) in primary contention for Webby Agency of the Year. Other Agencies with multiple nominations also in the running for Agency of the Year are Digitas (7), Pereira & O'Dell (6), Razorfish (6), and Heimat Werbeagentur (5).
When this new Coke Zero "Video Games" commercial, part of the brand's "It's Not Your Fault" campaign, airs during tonight's Louisville-Michigan NCAA game on CBS, it will be funny. Guys will laugh. Girlfriends will chuckle knowingly. Inlaws will smirk.
But if everyone stops to think for a minute, they will soon realize all this commercial does is urge guy gamers to continue being useless couch potatoes with nothing better to do than forget the commitments they have made and, generally, hoist a giant middle finger to the world.
If you're doing marketing right, you have a lot on your plate. Managing social media, producing content, updating your website, tweaking your SEO and more. And you have to create reports to summarize all this work to clients, bosses and co-workers. Wouldn't it be great if you had a cheat sheet of sorts for all this reporting?
Thanks to HubSpot, now you do. HubSpot has put together the Ultimate Library of Inbound Marketing Templates. But don 't let the term Inbound Marketing hang you up. Although much of what you're doing now is inbound marketing (perhaps without even knowing it), these templates can be used for all kinds of marketing.
The templates include: