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Chemists Rap 'Buffet Table of Assays'

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We're not a music critic so we can't really comment on the musical qualities of this LifeTechnologiesCorp rap battle which takes place among some chemists in a laboratory. But we can tell you this is the weirdest "commercial" we have ever seen for a chemistry company. Created by Wooshii, the video pits two lab-technicians-turned-rappers against one another in an all out battle over the benefits of two competing products: TaqMan and SYBR.

While we have no idea what TaqMan and SYBR are, viewers -- who are likely chemists -- are invited to vote on which product/rapper was the best.

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by Steve Hall    May- 9-13    
Topic: Video



Boyz II Men Croon in New Old Navy Airplane Ad

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Is it just us or is there a weird white/black vibe going on in this latest installment of Old Navy's airline-themed, Julie Hagerty commercial which features Boyz II Men singing "I'll Make Love to You"?

Created by Crispin Porter + Bogusky, the ad has the boyz sashaying their way up the airplane aisle along with a group of women doing the same. After a bunch of lyrical loolooloo-ing, a woman babbles on about how many compliments she's received on her white jeans and then says, "white is the new blue."

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by Steve Hall    May- 9-13    
Topic: Celebrity



Cervical Cancer Ad Wants Ladies to Lift Their Skirts

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A series of PSA posters for the Singapore Cancer Society depict women in a Marilyn Monroe-like pose that some have dubbed sexist and voyeuristic while others mistook the poster for a fashion ad. Not great for a just cause that's trying to encourage women get tested regularly for cervical cancer.

In a poll conducted by Strait Times, 25% of respondents found the ad offensive yet 64% found the ad perfectly acceptable.

The imagery is certainly iconic and eye catching which, of course, is half the battle when creating ad campaigns. However, sexualizing ads which carry a serious message is rarely a good thing. Via.

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by Steve Hall    May- 9-13    
Topic: Racy



Frech Chef Sleeps Over, First World Problems Discussed

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- During Creative Week, DDB CCO Matt Eastwood and Waterislive.com ECD Kristine Bender will discuss First World Problems. No, really. That's what the press release said.

- BuzzFeed has introduced a "reaction cam" button at the bottom of posts sponsored by Starbucks and non-sponsored posts deemed "safe for work" that will create and share a three-second animated GIF of visitors' faces as they react.

- 5 steps for effective mobile banner ad design.

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by Steve Hall    May- 8-13    




Adrants Seeks Sales Representation

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Pointless stock photo

We are looking for ad sales representation. To be clear right up front, this isn't a call for every last ad network on the planet to contant us to let us know you can deliver us really, really high CPMs (which we all know is crap). No, we are looking for actual humans who can convey the gist of Adrants to the marketing and advertising community and sell event sponsorships, content sponsorships, native advertising placements (woo-hoo!), dedicated email whitepeper/webinar promotions, social media programs and any other cool stuff we come up with together.

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by Steve Hall    May- 8-13    
Topic: Announcements



Gaming Site Places Ad For Seer

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On a tiny island island outside Finland called Aland where, reportedly, nothing interesting ever happens, a gaming company, Paf, placed a help wanted ad looking for a seer. Now, we hope they aren't hiring this this future teller to game the system. Rather, we hope, like any well-run business, they'd just like the ability to predict how their business will be doing in, say the next year, five for ten.

Apparently, there are a lot of clairvoyants in Aland as the company tells us they have received hundreds of applications.

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by Steve Hall    May- 8-13    
Topic: Brands



Phone Booth Swallows Up Passersby, Treats Them to Epic Adventure

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Benefit Cosmetics placed a "Temptation Telephone" in Central London for one day. Passersby brave enough to answer the ringing phone were rewarded with a "once in a life time" experience with unsuspecting members of the public taking to the stage at one of London's most iconic venues, Cafe de Paris. Singing the Whitney Houston classic "I Wanna Dance With Somebody" in front of a packed house and accompanied by a live band.

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by Steve Hall    May- 8-13    
Topic: Guerilla



YouShouldTotallyMeet App Makes Online Dating Simpler

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Online dating sucks. We hear that a lot. A group of four Toronto-based friends have developed YouShouldTotallyMeet, a Facebook app that uses the power of the network's connections (with help from a wing man) to ease the process of finding the perfect mate.

The app works on the idea that trusted friends know people's best - their likes, dislikes, motivations, hobbies, and such. They're the ones who will help people find success in the dating world, rather than some dating algorithm.

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by Steve Hall    May- 8-13    
Topic: Social



Infiniti Rips Clothing From People's Bodies

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We've seen the many ways car brands try to get creative to move metal but this one from TBWA is pretty interesting. As a tie in to its Limited Engagement Spring Event, the agency created a commercial that shows vehicles unraveling winter clothing off people's back so that they, too, are ready for spring. We like.

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by Steve Hall    May- 8-13    




Glad 'Trash Bag Tent' Solves Outdoor Event Trash Problems

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This is a great idea. Glad transformed their ForceFlex trash bags into tents that could be used by campers at music festivals and other outdoor events. The aim, of course, was to create a really simple and excuse-free approach to litter control, a big deal and large outdoor events.

Miami-based agency Alma took the concept to SXSW and displayed the tents at the music festival and surrounding camp grounds. The case study video below captures the rave reviews.

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by Steve Hall    May- 8-13    
Topic: Guerilla



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